4.05
Position company to acquire desired business
image
Describe how Venues attract
customers.
VENUE ATTRACTIVENESS is
NECESSARY to
ATTRACT and RETAIN ATTENDEES
http://www.metacafe.com/watch/3203592/nfl_on_fox_cowboys_stadium_tour/
http://www.theverge.com/2012/9/24/3382066/brooklyn-nets-barclays-center-the-most-high-tech-stadium-in-sports
http://www.youtube.com/watch?v=EUs70OZnqpc
http://www.youtube.com/watch?v=_uFt-wEj7jY
http://www.youtube.com/watch?v=DV4oeYIDNLk
ELEMENTS CONTRIBUTING
TO
VENUE ATTRACTIVENESS
–
1. The FACILITY
Accessibility
•
•
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Surrounding area
•
•
–
Entertainment
Shopping
Parking
•
–
Easy, Inexpensive, Abundant
Design/layout
•
–
Historic or State of the art
Amenities
•
–
Suites, Playgrounds,
Attractions
Traffic Patterns
•
–
Public transportation
Handicap accessible
Easy to access
Cleanliness
The Facility . . .
Design/layout
•
•
•
•
•
•
•
•
•
Well marked signs
Number of entrances/exits
Unobstructed views from seats
East to find seats
Wide seats for comfort
Modern scoreboard(s)
Building appearance
Sound system
Concessions and bathrooms
are convenient to locate
Amenities
• Adequate bathrooms for men
and women (and families)
• Number of concessions
• Types of food
• Amount of parking spaces
• Public Transportation
• Club level amenities
• Wi-Fi - ATM
• Cup holders
ELEMENTS CONTRIBUTING TO
VENUE ATTRACTIVENESS
2. PERSONNEL
– Adequate amount of workers
– Friendly and helpful
– Knowledgeable
3. SENSE OF SECURITY
– Customers want to feel safe
– Will not attend events in unsafe areas
–
http://video.foxbusiness.com/v/2667657054001/securing-sports-stadiums/
Personnel
• Personnel can assist to
maintain attractiveness of
venue and improve the
experience for attendees
• Maintenance
• Parking
• Ushers
• Ticket Sales/taker
• Concession
Security
• Security can assist to maintain
attractiveness of venue and
improve the experience for
attendees
• Security guards & police
• First Aid – DD programs
• Lost and found –
– items or children!
• Announcements/paging
• If a facility is not secure, people
will not attend to avoid
dangerous situations
4.05 Partner Assignment
• Complete the Venue Research Assignment
• Located on my website
• http://neary.cmswiki.wikispaces.net/SEM1+Activities
4.06
EXPLAIN AND SELECT VENUE
SIGNAGE
PURPOSES of SIGNAGE
•
INCREASES BRAND AWARENESS
– Exposure to large numbers of attendees
–
•
•
Ex: Logo signage on outfield stadium wall during televised games
Provide useful information to audience
–
What products are available at the venue?
–
Where products are available?
–
What businesses sponsor the team?
Keep audience engaged
– Moving Video Scoreboard
–
•
Replays, trivia, games, music, graphics, ads, score updates
Increase revenue through PROMOTIONS
–
Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE
TYPES of SIGNAGE
• Dasher Boards
• Floor graphics
http://www.youtube.com/watch?v=tFWWNd6a2DE
• A-frames
• Rotational courtside messages
TYPES of SIGNAGE
• Banners
• Sideline billboards
• Electronic Message Boards
LOCATION of PROMOTIONAL
SIGNAGE
• Scoreboard
• Sideline
• RACECARS
– Logos on the hood of a racecar maximizes logo
exposure to TV and race audience
• Equipment
• Uniform/attire
What promotional signage do you see?
What promotional signage do you see?
What promotional signage do you see?
Creative Signage
4.06 Activity (Partner)
1. Choose a company to advertise.
2. Select one of 7 types of signage to use.
3. Use Classroom Art Supplies/Magazines to Create
a model of your venue signage.
4. Present to class. Explain type of sign and where
it would be located for max exposure.
5. Class vote on best signage. Prize for winners.