SEM1 4.05
A – Product/Service Management
• PE – Position company to acquire desired
business image
• PI – Identify elements that enhance venue
attractiveness (facility, accessibility, trade
area/drawing radius, parking, surrounding
area, design/layout, amenities, personnel,
sense of security)
VENUE ATTRACTIVENESS is
NECESSARY to
ATTRACT and RETAIN ATTENDEES
Elements contributing to
venue attractiveness
• FACILITY
– Accessibility
– Trade area/drawing radius
– Parking
– Surrounding area
– Design/layout
– Amenities
• PERSONNEL
• SENSE OF SECURITY
Design/layout
Amenities
• Well marked signs
• Adequate # of entrances/exits
into venue
• Unobstructed views from seats
• East to find seats
• Wide seats for comfort
• Modern scoreboard(s)
• Building materials, texture,
colors, sound impact
• Concessions and bathrooms
are convenient to locate
• Adequate # of bathrooms for
men and women/more
• Adequate # of concessions &
food to target market
• Adequate # of parking areas to
alleviate traffic jams and
provide convenience/location
– Both private and public
•
•
•
•
•
Public Transportation
Club level amenities
Wi-Fi - ATM
Cup holders
Handicap
Personnel
• Personnel can assist to
maintain attractiveness of
venue and improve the
experience for attendees
• Maintenance
• Parking
• Ushers
• Ticket Sales/taker
• Concession
• Gate & section
Security
• Security can assist to
maintain attractiveness of
venue and improve the
experience for attendees
• Security guards & police
• First Aid – DD programs
• Lost/found – items/child
• Announcements/paging
– If a facility is not secure,
people will not attend to avoid
dangerous situations
SEM1 4.05 - 1 Kiosk Activity
• Students will work in pairs and do the following:
• Choose a sports or entertainment event
• Design & create a Kiosk that you would see at the
event – draw & color the kiosk
– Examples can be concessions, (beverages, nachos, cheese
steaks, etc.) merchandise (hats, tees, posters, mugs, etc.)
or promotional (sign up today for our new credit card…)
• Illustrate how the merchandise will be displayed
(physical layout)
• Provide a list of merchandise and prices
• Choose and illustrate the location of the kiosk
– Explain why you chose that location
SEM1 4.05 - 2 Shoebox Venue Activity
• Students are required to bring a shoe box to school for this
project – Students work in teams of 3 and use teacher
supplied materials
• Students cut, design and add props to a shoebox to design a
bird’s eye view of a venue designed for a sporting or
entertainment event of their choice
• Venue must have 3 amenities (ATM’s, concessions, lost and
found stations, nursing stations, etc.)
• Venue must also include 3 advertisements placed strategically
throughout the venue (scoreboard, on-field, bottom of
bleachers, etc.)
• Venue must include 1 interactive fan experience (meet players
at a signing area, picnics, slides, etc.)
• Venue must include a scoreboard with some type of signage
SEM1 4.05 – 2 Shoebox Venue Activity
• Amenity ideas:
• http://newyork.yankees.mlb.com/ballparks/stadiu
m_maps.jsp?c_id=nyy
• http://www.sunlifestadium.com/amenities
• Fan Experience Examples:
• http://milwaukee.brewers.mlb.com/mil/ticketing/b
ernies_slide.jsp
• http://www.wyndhamchampionship.com/key-towyn/