FRANCHISING BRANCHING DISTRIBUTING ORGANIZATIONAL EXPANSION OUTSOURCING NETWORKING SUBCONTRACTING Enterprises like banks, airline companies and hotels take on businesses that naturally spring from main business. . A hotel may begin to set up its own tour company, transport service, etc Benchmarking against other Industries . Reconfiguring the Product or Service Altering Customer Attitudes and Behavior “ If Mohammed cannot come to the mountain, let the mountain come to Mohammed.” Metaphoring and Bonsai Method . Brainstorming and Prototyping Very few enterprises base their strategies on their philosophies, ideologies or core values. Ex. Kao corporation: “Human beings can live only by the Universal Truth, in their dignity of living, all are absolutely Equal.” (Kao President Yoshio Maruta) Ex. Ben and Jerry’s ice cream in America: - stress their tenet on environmental concerns, such that they have the cause to provide livelihood for the homeless people by taking in their farm products. Q: From the analysis of this level, what are the relative strengths, advantages and competitiveness of the enterprise in relation to its goals and in comparison with competitors? Q: What are the weaknesses , disadvantages and competitiveness of the organization in relation to Its goals and in comparison with its competitors?