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Codes and Conventions of.. Romantic Genre
Key image , the main characters of the film.
Is the main focus of the poster, shows the audience the romantic/loving relationship between the two thus grabbing the attention of the audience.
Cast credits, this attracts the audience, usually well know cast.
The Title, written in a simple, white font, not the main attraction but is simple in its attraction
USP – Successful Novel
Soft blues and yellow colours/ blurred lights used connotates busy life, but allows the audience to focus on the characters.
Billing board; contains the director, producer and the images/logos of the distributers.
Release date

Blue background represents, male dominant news team. With the
“Channel 4” logo in print displays the authenticity of the news channel
Main image, leading character.
Sort of stereotype newsreader character. Other cast members are behind placing emphasis on main
Character.
Codes and Conventions of.. Comedy Genre
Tagline “They bring you the
News, so you don't have to get it yourself”, is parodist in that it is obvious they provide the news, remind the audience of the comedic genre of the movie.
Main Cast Credits, one cast member featured, Will
Ferrell, attracts audience as he is a well know comedy film actor and he features as the main role in this movie.
Billing Block
Movie Title, Written in a strong, metallic, dominant
Silver, bold font, emphasises the importance of the main character and links the audience to what the film is about.

Codes and Conventions of.. Action/Thriller
Dark colours, represent the ominous, dark , mysterious notion to the film. Links to the style of the film.
Image, below the main cast shows a dark shadowed character again emphasising the eeriness of the film
Billing Block
Main image, features the main character centre of the rest and in much fuller context, we see a gun reveals the genre of action/ thriller. The rest of the cast are placed behind.
Movie Title, written in red gothic style font, red is the colour representing danger and blood that are heavily featured in the film
Name of Direction and specialised direction of
Quentin Tarantino
Release date

• All posters feature two or more of their main featured characters
• Images make eye contact with the audience
• all posters featured the main conventions;
Title , Cast images, Billing block, Cast names.
• Sin City and Anchorman have similar images in that the main character is placed at the front and featured cast are placed behind allow the audience to recognise the main actors. A selling point for the film in many cases.

• Main differences that can be seen are;
Colour scheme displayed in each genre of movie poster,
Romance soft yellows are blues; Comedy sharp bright colours; and action thriller dark greys, blacks and reds.
• Sin City poster differs in that it does not present the cast names or even main actor, follows the ominous, mystery of the film genre.
• The font used in each poster also links to the genre, soft and plain font is used in romance; Block Capitals, of outstanding usually bright font colour are used for comedy; and black or red, gothic fonts are used for thrillers.