Amy Kalavashoti
The genre of London to Brighton is a social realist crime thriller; this is shown on the poster through
the use of the actors/ actresses facial expressions on the close up pictures cropped to focus on the
eyes or the side of the face of the characters, the faded font used in the title, the ruff edge to the
pictures and specs like the lens was dirty and the gun in the bottom right corner. The use of
narrative in all the pictures close range of faces give the film a dramatic edge to it and the fact they
are ruff cut and cropped into show their eyes shows more of the social realism as the film is not
about glamorous perfectionists in Hollywood. The font used is just a standard font nothing to glam
or grungy it is slightly tacky as it is faded a little in places but this matches the rest of the poster as its
all a bit rough round the edges of the pictures and imperfect. The tackiness effect in the faded font
and dirty lens also add social realism to the film poster as it is almost like you are there in person
watching the events take place.
The picture of the gun in the bottom right corner is glistening in the dark surroundings which
matches the picture of the guys above it and has a mysterious thriller edge to it displaying elements
expected of a crime thriller genre. The female characters look fearful and stereo-typically of a thriller
genre they appear vulnerable. They also display social realism and look quiet rugged as they are very
natural looking with minimum make up and quiet scruffy clothes and hair just like the standard
woman would be in the same situation, whereas the male characters also closely led with social
realism look really serious and annoyed and macho man like in their stereo-typical of a crime genre
leather jackets and dark backgrounds suggesting they are the crooks. The intensity of the facial
expressions used show that the film is based on a crime genre as you have a guy with an aggressive
expression and two women with sorrow filled fearful expressions. The positioning of the pictures is
quiet cleverly done as the guy is far left looking to the right the two women in singular pictures on
the right of him looking to the left so it looks like the man is staring at the females and vice versa.
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Amy Kalavashoti
The setting and the appearances of the actors and actresses is very gritty and is realistic to how
Britain really is emphasising the genre of social realism. The mise en scene location is hard to
acknowledge from most of the pictures as they focus on the faces of the characters as i have earlier
discussed. The location based picture in the bottom left corner where the main male actor is sitting
in front of a graffiti wall which I would assume to be located in London due to the realism of London
being a gritty vandalised place. Also there is a picture on the right hand side of the two female
characters walking along Kings Road by the pier in Brighton this picture is pretty standard but looks
glum and shows Britain’s weather realistically. The name of the film London to Brighton emphasises
with the genre being a crime drama and suggests that it is eventful and that there is a chase in the
film. The tag line innocence has nowhere to hide also suggests a chase where the female victims try
to escape their fate but get caught in the end of the film.
The unique selling points of the poster are all the three five star ratings at the top of the poster the
awards the movie won and how it states the film is the best British film of the century.
The target audience of the film would be people interested in films directed and written by Paul
Andrew Williams, people who like British films of the social realist crime thriller genre and for people
over the age of 18.
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