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How to
create an
easy and
t
effective
video
Gerardo Robinson
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Content
1
Target of this presentation
2
Market findings and
Product/Service/Solution advantages
3
Communication strategy
4
Technical tools for creating a video
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1
Target of this
presentation
P-
BEGINNERS
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P
PROFESSIONALS
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2
Market findings and
product/service/solution advantages
My product? - The market?
Advantages
Emotions
= DATA
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3
Communication strategy
IMPACT
• Profit
• Non-profit
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3
•
•
•
•
Communication strategy
[creating a promotional video]
What?
How?
Why?
+ Call to action
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3
Communication strategy
[creating a promotional video]
RECOMMENDATIONS
•
•
•
•
•
Corporate image
Well-selected illustrations (rights)
Types (easy to read)
Voice record (loud and clear)
Be clear on the message
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4
Technical tools for
creating a video
RECOMENDATIONS
• 3 – 5 min
• Share via YouTube, Vimeo
• Size: 100 MB max.
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4
Technical tools for
creating a video
RECOMMENDATION
• Storyboard
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4
Technical tools for
creating a video
Storyboard
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4
Technical tools for
creating a video
Microsoft - PC
PowerPoint
Movie Maker
Apple - Macintosh
PowerPoint
Keynote
iMovie
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4
4.1
4.2
4.3
4.4
4.5
4.6
Technical tools for
creating a video
Create a presentation and add effects
Record
Add soundtrack and/or set backgrounds
Export Presentation
Import files to a video editing software
Export as a video
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4
Technical tools for
creating a video
4.1 Create the presentation and add effects
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4
Technical tools for
creating a video
4.2 Record
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4
Technical tools for
creating a video
4.3 Add soundtrack and/or set backgrounds
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4
Technical tools for
creating a video
4.4 Export presentation
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4
Technical tools for
creating a video
4.5 Import files to a video editing software
4.6 Export as a video
Tutorial source:
http://www.youtube.com/watch?v=YQBaxz5jqd4
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4
Technical tools for
creating a video
Professional applications:
After Effects
Final Cut
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Thank you.
Gerardo Robinson
gerardo.robinson@myybiz.net