Marketing with

David Scott, Vice President

LI Profile: www.PureDriven.com/davidscott

Email for LI Connection:
David.Scott@PureDriven.com

Twitter handle: puredrivenvp

Facebook: www.facebook.com/dave.c.scott

Marketing with

Why LinkedIn is important to HR

Who does what

Can this really help make my life easier

How it works

Q & A and Wrap Up

Marketing with

Marketing with

Marketing with

Marketing with

Marketing with

Marketing with

Marketing with

Marketing with

HR professionals are people-people

HR’s primary role should always be staffing

Who manages LI & Social Media? Sales? HR?
Marketing? IT?

Oversight: how to use? Monitoring? Top down with LI? Time?

Marketing with
How?

Marketing with

C-level exec team must have buy-in

Must have strategy

HR team on LinkedIn & profiles uniform

Multiple account types, which most relevant?

LinkedIn advertising with Pay-Per-Click

InMail excellent message tool to communicate

Marketing with

Marketing with

Stats for C-level exec team

175 million users in 200 different nations

63% annual user growth

58% are male ages 25-54

42% are female ages 25-44

Industries of concentration are Technology, Finance,
Manufacturing, Prof. Services

69% make income avg of $60k annually

39% make income avg of $100k annually

35 years of age is average

Marketing with
Don’t Sacrifice Strategery!
Don’t know how to strategize?
Have someone to help your organization/business
Tip: Good ones will be hourly

Marketing with

Marketing with

Business - general business users

Job Seeker - job seekers

Sales Navigator - sales professionals

Talent Finder - individual recruiters and employers

Recruiter - enterprise HR professionals

Marketing with
PPC what?

Marketing with
InMail huh?

Marketing with

Mobile: IPhone, Droid & Blackberry

Analytics: Internal analytics; see who’s seeing you and your company

Groups: Great way to engage

Business pages are a must

Marketing with
Mobile: IPhone, Droid & Blackberry
86% Job Seekers use mobile for job search

Marketing with
Analytics: LI analytics, see who’s seeing you and your company

Marketing with
Groups: Great way to engage

Linked HR

HR & Talent Management Executive

Minnesota Recruiters

Human Resource Professionals of Minnesota

Minnesota Job & Career Network

Marketing with
Business pages are a must!

Summary

Top Down: LinkedIn & Social Media message

Strategy

Differentiation

Measurement

Wild Wild West

Celebrate success’s

Q and A