HeartSine Technologies
Marketing
®
Agenda
• Marketing Tools
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Logo Update
Visual Guidelines
HeartSine Web Site
Social Media
Distributor Portal
Marketing Collateral
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• Marketing Opportunities
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• Marketing Programs
– Forward Hearts
– Free Pad-Pak™/Tell Us Program
Trade Show and Events
Non-Profit Programs
Email Campaigns
Share Your News
Visual Identity Guidelines
• New Identity Guide
– Distributed via email
– Available in Distributor Portal
Visual Identity Guidelines
• Logos
New Logo: Finding Balance!
Old Logo
Logo Options
Visual Identity Guidelines
• Colors
• Typeface for HeartSine Material
• Trademark Symbols
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HeartSine
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samaritan
CPR Advisor™
Pad-Pak™
Pediatric-Pak™
®
Saver EVO
SCOPE™
®
Visual Identity Guidelines
• Company/Product Names • Incorrect Usage
– HeartSine
– samaritan PAD xxxx
or SAM xxxx
– CPR Advisor
– Pad-Pak
– Pediatric-Pak
– Saver EVO
– SCOPE
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– Heartsine
– Samaritan PAD xxxx
or PAD xxxx
– CPR advisor
– Pad Pak, Pad-pak, PAD-PAK
– Pediatric Pak, Pediatric-pak
– Saver Evo, SaverEVO
– Scope, scope™
Visual Identity Guidelines
• Press Releases
– Follow guidelines for names and trademarks
– Use standard About Us
– Product claims must be approved
• Authorized Distributor Program
– Optional logo
• Distributor Portal (more detail later)
Visual Identity Guidelines
• Web Sites
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Must not use HeartSine “look & feel”
Must have current products (specs, photos, documents)
Must follow guidelines
HeartSine to own all HeartSine.xx domains
HeartSine Web Site
• Post your
events
• Send us
your news
Social Media
• Active on social
media
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Facebook
Twitter
Linked In
YouTube
• Like and follow
us
• Promote your
events and news
Distributor Information
• Password protected
website for authorized
distributors
• All current marketing
collateral
– Documents (print-ready,
desktop print and web)
– Photographs
– Logos
HeartSine Authorized
Distributor LinkedIn Group
• News portal for
HeartSine Authorized
Distributors
– Private – open only to
Authorized Distributors
– Insider news and
information
– Saves
– Announce new
marketing materials
Marketing Collateral
• Range of material available
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Company Folder, Brochure & Flyers
Product Documents
Technical Notes
Sudden Cardiac Arrest Tri-fold
Competitive Flyers
Industry Flyers
Pull-Up Banners
Videos
Presentations (coming soon)
• All available as pdf files to which your logo/contact
info can be added
Company Documents
• Company Folder
• Company Brochure
• Why HeartSine Flyer
Product & Program
Documents
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samaritan PAD 350P Data Sheet
samaritan PAD 360P Data Sheet
samaritan PAD 500P Data Sheet
samaritan PAD Trainer Data Sheet
Warranty Flyer
Forward Hearts Flyer
Free Pad-Pak Flyer
TechNotes
• CPR Advisor™
• SCOPE™ Biphasic
• Electrodes
What is Sudden Cardiac Arrest
• Tri-Fold
• Simple, easy to understand
description of SCA
• Ideal for trade shows
Competitive Flyers
• One-to-one comparisons of HeartSine samaritan
PADs to each major competing product
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Cardiac Science G3 and G5
CardiaTech CardiAid
CU Medical i-PAD NF1200
Nihon Kohden cardiolife AED-2100K
Philips Heartstart FRx and OnSite AED
Physio Lifepak
Progetti RESCUE SAM
Schiller FRED easy
Zoll AED Plus
Industry Flyers
• Advantages for specific vertical markets
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Armed Forces
Assisted Living
Athletic Facilities
Aviation
Boy Scouts
Construction/Utilities/Industrial
Corporate
Dental
Education
Golf
Ground Transportation
Healthcare
Hospitality
Maritime
Public Safety
Supermarkets
Pull-Up Banners
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Artwork for pop-up banners
Consistent branding
Corporate banner available
Product-specific banners
available by model:
– samaritan PAD 350P
– samaritan PAD 500P
Videos
• On web site and YouTube
• Overview/training videos for SAM 350P / SAM 300P
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samaritan PAD 350P Overview
samaritan PAD 350P Set-Up and Maintenance
samaritan PAD 350P How to Use
Teddy’s Alive!
• CPR Advisor video **NEW**
• Planned for 2015
– SAM 500P
– SAM 360P
– Survivor videos
Forward Hearts Program
• “Pay it Forward” program
• Donation on behalf of
survivor, distributor &
HeartSine
• Excellent PR opportunity
– HST can write press and
include distributor
references
– Distributed to local media
– Invite media to handover
Free Pad-Pak Program
• Available after every SCA
when AED is used
• Goal to obtain event data
for measurement &
product improvement
• “Tell Us” stickers promote
this activity
Free Pad-Pak Program – 3 Steps
1. Customer or distributor
contacts HeartSine about
event and outcome
2. Customer or distributor
submits Saver EVO file AND
Customer Event form
3. HeartSine sends free Pad-Pak
Customer Event Form
• Extremely important
for measurement
and improvement
• Return form with
Saver EVO file
Trade Shows & Events
• Distributor Events on HeartSine Event Calendar
– What’s on your calendar?
Non-Profit Programs
• Partner with local non-profit organizations that deal
with Sudden Cardiac Arrest and AEDs
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American Heart Association (AHA)
American Red Cross (ARC)
Anthony Bates Foundation
Arrhythmia Alliance
Boy Scouts of America
C.L.A.Y. Foundation
DOM Heart 21
Hopey's Heart
Parent Heart Watch (PHW)
Pittsburgh PAD Program
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Project Adam
Pulse Point
Quinn Driscoll Foundation
SADS Foundation (Sudden
Arrhythmia Death Syndrome)
Simon's Fund
Sudden Cardiac Arrest Association
(SCAA)
Sudden Cardiac Arrest Foundation
(SCAF
The Janet Fund
Email Campaigns
• Offer “news” sign up on site
• Maintain list of contacts
• Announce promotions, new products, saves,
Forward Hearts donations…
• Use inexpensive on-line service
(for instance, Constant Contact)
• Leverage social media
Share Your News
• PR: Relatively inexpensive way to advertise
• Announce products, sales (with customer’s
permission), donations, saves, programs
• Create a list of local/national media or use
local PR agency
• Distribute using inexpensive wire service
• Use Google Alerts to get market news
Your Marketing Ideas
• What’s missing from your
marketing tool kit?
• We love feedback!