HeartSine
Distributor Meeting 2015
Brought to you by:
HTM Medico Pte Ltd
Singapore – Background
 Population:
 GDP per capital*:
 Major Industries:
5.3 million
$55,182
 Depends heavily on exports and refining imported goods
 Manufacturing – electronics, petroleum refining,
chemicals, mechanical engineering and biomedical
sciences sectors.
 Tourism, medical hub and education hub
*Source: IMF
AED Situation
Top 3 AED Competitors
Top 3 AED brands
1. Zoll AED Plus
2. Philips/Laerdal
3. iPAD
1. HeartSine
2. Zoll AED Plus
3. Philips/Laerdal
 Won Key Strategic Accounts
 Mindef, Civil Defense, Ministry of Health, Ministry of
Education, Singapore Heart Foundation, MBS, Parliament,
Supreme Court, Schools, and Property Developers.
 2015 Sales Projection: 400 to 500 units
Company Profile
 Outdoor Sales Personnel:
 Admin & Accounts:
 Maintenance & Installation:
 Logistics:
3
2
2
1
Resellers
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Singapore Heart Foundation
National Trade Union Cooperation
Yeap Medical
KBA Associates
QSS Safety
Safety Guardian
Existing Markets
Target Markets
Continue to penetrate existing market with special
focus on the following market segments in Year 2015 to
seek growth:
 Commercial Buildings*
 Condominium*
 Religious organizations & Clans
 Consumables replacement sales
 AED rental
Estimated Sales Forecast: 500 to 700 units
* Due to the CERT regulation
How We reach our Target Market?
 Acquire databases from directories or 3rd party
 eDM
 Distribute flyers
 Seminars and Exhibitions
 Special promotional campaign for all members of
various associations like:
 Chinese Federation of Chinese Clan Association
 Singapore Buddhist Federation
 National Council of Churches of Singapore
 Islamic Religious Council of Singapore
Sales techniques or Promotions
that worked
• Marketing Program
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Joint Seminar – Training Centres
Sponsor Fire & Safety Organization seminars / workshops
Focus on Multi-national companies
Secure Key Accounts in Country
Key Word Search
Exhibitions
Training Centre Programs
Sales techniques or Promotions
that worked
• Sales Generators
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Telemarketing
Cold Calls
Direct Sales
Resellers Program
Google and Yahoo Search
• Sales Package
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Free Product Training
Free First Aid Respondent Kit
Free Loaner unit for down unit
Optional Maintenance Contract
Bundle with AED Signage & Cabinet
Sales techniques or Promotions
that worked
• Focus Points
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Warranty Period
Single PAD-PAK Cartridge
IP56 Ratings
Light weight & compact size
CPR Advisor
Lower cost of maintenance
Comprehensive Sales Presentation using PPT
Sell AED as Emergency equipment and Insurance
Specific support needed
1. Quarterly Electronic Mailer
HeartSine to design quarterly eDM to potential customers so
that we can stay engaged with the customer, eventually
converting them into HeartSine customers.
2. Corporate Gift
HeartSine to source for nice HeartSine Corporate Gift(s) and
order in bulk from supplier at good price. Distributor will be
able to ride on it and place order with HeartSine accordingly.
3. Customer References / Testimonials
To include all updated customer references / testimonials into
the distributor portal.
Specific support needed
4. Distributor Portal
To update the member via email when new information has
been loaded onto the portal
Thank You!
This presentation has been brought to you by:
HTM Medico Pte Ltd
Inventor. Innovator. Lifesaver.
Where are the victims?
Outside Medical Theatre
Companies
Fitness clubs
Hotels
Restaurants
80% of all SCA!
Sport clubs
Home
Communities
Swimming Pools
Trains
Air planes
Gas stations
Why install AEDs in your work
place?
1.
2.
3.
4.
5.
6.
Provide Workers and Customers a Heart Safe Zone
Hazardous working environment
High stress activities
Huge compound
Located far away from Hospitals or Medical aids
Protects and limit Liabilities
Where does AEDs fit in workplace
safety?
What makes an effective AED
program?
• AED should be made available within 1.5 minutes brisk
walking distance.
• AED to be located at prominent location with clear signage.
• Identify first aid response team and insure they are trained
in CPR and AED use.
Example of AED Installation
HeartSine samaritan
PAD 300P / 500P
Lifesaving, Pure and Simple
HeartSine… a Legacy of Leadership
Professor John
Anderson
Co-Founder and Chief Technology Officer
Professor John Anderson who is
responsible for the world’s first mobile
defibrillator and coronary care unit.
Paramedic and ALS services in the US are
founded and based on the work of Dr.
Frank Pantridge and Professor Anderson.
Professor Anderson has been
miniaturizing defibrillators for four
decades. He has been a cornerstone in
developing HeartSine’s state-of-the-art
samaritan PAD Public Access Defibrillator.
HeartSine… a Legacy of Leadership
1960’s
1970’s
1980’s
1990’s
2000’s
2010
HeartSine Technologies is the only company to design, develop
and manufacture Automatic External Defibrillators (AED’s) in the
UK – the birthplace of the mobile defibrillator. HeartSine
Technologies is a world leader in personal and public access
defibrillation with an impressive pedigree dating back over 40
years.
In the early 1960’s, a team working at the Royal Victoria
Hospital, Belfast under the direction of Professor Frank Pantridge
(who became known as the ‘Father of Emergency Medicine’)
introduced the idea of mobile coronary care. Pantridge’s team
approached Prof John Anderson to lead biomedical engineering
efforts to develop a mobile defibrillator.
HeartSine… a Legacy of Leadership
1960’
s
1970’
s
1980’
s
1990’
s
2000’
s
2010
The first ‘mobile’ defibrillator weighed nearly 50kg and
housed two 12V car batteries. It was difficult to move and
cumbersome to operate but improvements in the outcomes
of patients suffering Sudden Cardiac Arrest were soon
observed and the team’s work changed the way emergency
care was delivered globally.
From developments in capacitor technology which improved
efficiency and reduced the weight of devices to patented
algorithms, Prof Anderson’s work in the years which followed
led to a number of advancements which are now used
worldwide in all kinds of defibrillator models.
Common Concerns
• Is it safe to use an AED?
Yes, the AED decides if patient needs to be shock. User cannot
override AED
• Can a untrained person operates an AED?
Yes, the AED is easy to use and has voice prompts to guide the
user
• Will I be sued if I failed to save the patient using an AED?
1. No successful lawsuits so far filed successfully against a
Samaritan using a AED in attempt to save life.
2. Heartsine has User Liability Insurance to protect user up to
11 Million euro dollars
• Is CPR alone is enough?
1. CPR alone may have 5 to 10% chance in reviving patient
2. CPR + AED will increase chance to >70%
Criteria Customers should be concern with
and Heartsine’s Positions
 User friendly & Ease of Deployment
Median time to 1st shock =77 seconds
 Portabilitiy
Heartsine PAD weighs only 1.1 kg
 Speed of Analysis and ready to shock
Heartsine: 8 seconds typically
 Maintenance
Heartsine Pad Pak (Battery and Electro-Pads)
1. Both Battery and Pads have 4 years shelf life
2. One less component to maintain makes maintenance easier
 Enviroment Protection
Heartsine is IP56 rated
 CPR Advisor
ICG Technology provides voice prompts to guide rescuer: “Push
Harder”, “Push Faster”, “Push Slower” and “Good Compression”
 Warranty Period
10 years
GLOBAL - Free PAD-PAK Program
Get a Free PAD-Pak when you meet the following
criterias:
 After the use of the AED during a Sudden
Cardiac Arrest (SCA), contact us to
request a replacement Pad-Pak.
 HeartSine must receive the data download
within 72 hours of the AED being used.
GLOBAL :
Forward Hearts - Free defibrillator
“Forward Hearts” enables individuals who have survived
a sudden cardiac arrest event as a result of HeartSine
defibrillator to save another’s life by donating a
samaritan Public Access Defibrillator to the charity or
organization of their choice.
HeartSine… LifeSavers…
Brian Duffield who collapsed at the
age of 40 after a routine swimming
workout in 2006. He was brought
back to life using a HeartSine
defibrillator.
Brian, whose motivational story
featured on the front cover of
‘Newsweek’, has now joined
HeartSine as National Channel
Manager in the United States.
HeartSine… LifeSavers…
More Saves…
• A 26 year old man in a fitness centre in Queensland, Australia.
Aero Healthcare
• A 23 year old male at Depaul University in Chicago, Illinois.
• A 54 year old male at Goodlife Health Club in Sandringham,
Australia. Aero Healthcare
• A male at a Community Centre in the town of Twillingate, Canada.
Rescue 7
• A 12 year old girl at a middle school in Massachusetts.
• A male at Albert on Bay Hotel in Ottawa, Canada. Rescue 7
• A 40 year old male was saved Goodlife Health Club in
Hindmarsh, South Australia. Aero Healthcare
• A Swedish TV sports journalist, Christer Ulfbåge, was saved by a
HeartSine 500P defibrillator during a celebrity golf tournament at
Bro Hof Slott Golf Club, outside Stockholm. Via Medici
Is Heartsine recognised by Health
Authorities?
HeartSine
AEDs are Certified and
Approved by International
Medical and Industrial Testing
Organisations
Certification
For HeartSine 300P/500P
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ISO13485:2003 / EN ISO 13485: 2012
ISO 9001:2008
Directive 93/42/EEC
MIL STD 810F Test Report
UL 500P Manufacturing and Quality Plan
UL CB Test Certificate for IEC 60601-1-2 and IEC 60601-2-4
B2B Compliance Certificate
Certificate of Test (IP56 Ratings)
RTCA/DO-160G Test Report Confirmation
European Aviation Safety Agency
SGS notified body CE mark
HSA TS-01-R2.1 : 2012
Canada Health Medical Device License 67532
FDA K041067
Is Heartsine 500P widely used
in the World?
HeartSine
Samaritan 500P are
Deployed Worldwide
HeartSine samaritan PAD 500P
Global Deployment
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Argentina
Australia
Austria
Canada
Chile
Denmark
Egypt
Estonia
Finland
France
Germany
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Greece
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Iceland
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India
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Ireland
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Israel
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Italy
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Jordan
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Kuwait
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Malaysia 
Mexico
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Netherlands
New Zealand
Norway
Poland
Portugal
Romania
South Africa
Singapore
Slovenia
Spain
Sweden
Thailand
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Turkey
UK
Belgium
Czech
Republic
Hungary
Luxembourg
Reunion
Island
Switzerland
Andorra
HeartSine 500P Trainers used by
Training Centers in Singapore
1. Singapore Heart Foundation
2. Singapore First Aid Training Center
3. St John Ambulance
4. Singapore Medical Services
5. HMI
6. ST Medical Services
7. Emergency First Aid and Rescue
8. KBA Training Center
9. International Safety Resource Center
10.Raffles Medical Group
HeartSine samaritan PAD
(Worldwide)
HeartSine Technologies are proud to be involved with corporate and other partners the world over such as:
Army, Gov., Airline
Reseller partner
Industry partner
Organisation
more examples
HeartSine samaritan PAD
(Singapore)
HeartSine samaritan PAD
(Singapore)
Government Organizations
Singapore Army Camps, Singapore Civil Defence Force (SCDF), Ministry of Health (Singapore), Ministry of Manpower, Ministry of
Education, Singapore Prison Service, Auditor-General's Office, Employment and Employability Institute, Energy Market Authority (EMA),
PUB, Ministry of the Environment and Water Resources, Singapore Community Centers, National Environment Agency (NEA), NTUC
Income, ST Electronics (Ang Mo Kio), A*Star, Parliament of Singapore, Agency for Science, Technology and Research, etc.
Schools
National University of Singapore, Republic Poly, Singapore Polytechnic, Ngee Ann Polytechnic, Temasek Polytechnic, ITE, River Valley High
School, Victoria Junior College, Tanglin Trust School, Canadian International School, Physical Education and Sports Teacher Academy
(PESTA), Lycee Francais De Singaporour Ltd, Anglo-Chinese School (Independent), San Yu Adventist School, S’pore American School, etc.
Hotel, Club, Security & Entertainment
Marina Bay Sands Hotel, River View Hotel, Safra, Liang Court SC, Changi Beach Club, Downtown East, Singapore Turf Club, Garden by the
Bay, RELC International Hotel, Underwater World Singapore, Certis Securities, Aexis Security, PA-Water Ventures, Singapore American
Community Action Council, The Singapore Island Country Club, Asia Arts & Culture Pte Ltd, etc.
Condominium
The Marq Condominium, Sims Ville, Varsity Park, Martin No.38, The HillTops, The Taraville, Seven Palms at Sentosa Cove, etc.
Construction, marine, office, factory, clinic, banks, others
Agility International Logistics Pte Ltd, Pfizer, Novartis Manufacturing, GlaxoSmithKline, Federal Express, Automotive Association of
Singapore, NatSteel Corporation, Nestle Singapore, Schindler Lift, JTC Corporation, Avago Technologies, BSI Bank, Ssang Yong Engineering
& Construction, Sato Kogyo, Kajima Corporation, Biomedical Sciences Institutes, IBM Singapore, May Bank, Institute of Molecular & Cell
Biology, Canyon Offshore, Hallin Marine Offshore, Johnson Control, Eastman Chemicals Singapore, Seiko Instruments, Weatherford Asia
Pacific, Xstrata Coal, Chiyoda Singapore, GLOBALFOUNDRIES, Roche Diagnostics AP, Research in Motion, International Paint, Jurong Island
checkpoint, InVivos, Honeywell Aerospace, Givaudan, TUV Singapore, Vodafone Global Enterprise, SIA Engineering Company, InVivos Pte
Ltd, etc.
Appreciations of Heartsine AEDs
and Trainers
Testimonials
from
Training Centers &
Customers
Testimonials from Training Centers
Testimonials from Training Centers
Testimonials from Training Centers
Testimonials from Customers
Testimonials from Customers
Testimonials from Customers
YOU will WIN with HEARTSINE…
Why installed AEDs in Airlines?
1. Provide Customers a Heart Safe Zone
2. Distinguish VIPs on board
3. May not have trained Emergency Rescuers on
board – CPR Advisor
5. Light weight thus cost savings
6. Charge additional 1kg freight cost on every flight
7. Reputation as a caring and responsible carrier
8. Protects and limit Liabilities
Why installed AEDs in Hotels / Casino / Clubs?
1.
2.
3.
4.
5.
6.
7.
Provide Customers a Heart Safe Zone
Majority are guests and paid visitors
Distinguish VIPs
High stress activities in MBS
High number of visitors
Hugh compound and various recreational facilities
Reputation as a caring and responsible service
provider
8. Protects and limit Liabilities
How does having an AED helps in your City?
• Medical Bills – Post Cardio hospital
care maybe costly .
• Welfare of Citizen – Project a caring
governance.
• Protection – against potential costly and
embarrassing lawsuits
• Image – Heart Safe Zone
Why Install in Schools ?
1. Adults place a high value on protecting the lives of
children
2. Undetected cardiac problems exist within school
population
3. In US, as many as 1 in 5 children may suffer from cardiac
myopathies in which the heart muscle is unusually thick.
4. Even schools for young children have many adults
present every day.
5. Schools provide a natural placement option for public
access defibrillation programs;
6. Schools serve as a central gathering points within the
community;
7. Educational value in placing AEDs in schools
Why installed AEDs in
Community Centers
1.
2.
3.
4.
5.
Provide Visitors a Heart Safe Zone
Welfare of Citizen – Project a caring governance.
Many Visitors are Distinguish VIPs
High number of visitors
Hugh compound and various recreational
facilities
6. Protects against embarrassing lawsuits
7. Reputation as a caring and responsible
organization
Why installed AEDs in Outward Bound Training
Center?
1) Society places a high value on protecting the lives of future
Leaders
2) Undetected cardiac problems exist within youngs
3) In US, as many as 1 in 5 children may suffer from cardiac
myopathies in which the heart muscle is unusually thick.
4) Training programs are physically and mentally strenuous.
5. OBS training centers are normally remotely located and with
strenuous activities.
6. Educational value in placing AEDs in schools
Why installed AEDs in Shipyard/Oil & Gas?
1. Provide Workers and Customers a Heart Safe
Zone
2. Hazardous working environment
3. High stress activities
4. Hugh compound
5. Normally located at remote area and far away
from Hospitals or Medical aids
6. Protects and limit Liabilities