Business Plan 2015
HEARTSINE – NUMEX PARTNERSHIP
Numex Healthcare

Medical Equipment distribution company based in Dubai , UAE

Formed in the year 2012

Associated with HeartSine since one year

A Team of 7 Biomedical engineers with sound experience
Country Size
United Arab Emirates consists of 7 Emirates in its union with an approximate
population of around 7 million people. 11% percent of the total population is
Nationals and 89% Expats from approximately 180 countries world wide
AED Awareness & Issues

HeartSine is the last entrant in UAE market

Lack of Statistical data in governmental organizations regarding the cardiac arrest cases

Lack of good Samaritan law in the country is a big blow on the AED sales for non traditional
market

Less awareness in the non traditional market

The traditional market like – healthcare , hotels, airlines, ambulances etc are flooded with
competition from various AED manufacturers ( Philips & Zoll )
Market Scenario
traditional - 10%
non traditional - 90%
Employees and types of expertise

We are a committed team of experienced biomedical engineers who
passion for the medical equipment

Vivid competency blended from various disciplines – Critical care ,
Radiology , Cardiology , Gynaecology , Sports medicine , Management ,
Dermatology , Cosmetology
Our Current Activities
In the absence of Regulatory needs , Awareness , Education & Good
Samaritan Law, we are focussed on the following activities currently

Awareness

Regulatory Needs

Sales

Education & Training
Target Markets –
Target 2020 – Heart Safe Dubai

We channelized ourselves to the non traditional AED Markets which includes the following in our
country -

Corporates – Dubai property group which includes around 500 companies

Road Transport Authority – Awareness , Education & Regulation

Dubai Health Authority – Accredited training centre - Awareness

Dubai Police – Regulation

Petroleum Companies

Manufacturers

Department of Education - Regulation

Maritime – Channel Partners
Value addition – We have partnered with DHA for an AHA certified training programme for all those
who buy HeartSine AED ( 1 personal / unit )
Reaching sales targets

Our philosophy is simple – Where ever there a human being exists , A heart
saving AED is needed

We have used all our known channels to locate people in various organization
and through them we reach the concerned Health and safety personal

We present the product with a flavour of fear factor following a demonstration

Further discussion with higher management will follow this meeting
Sales Technique that worked

Almost in verge of creating Regulatory need in government bodies &
Education

Channelized selling for Maritime through dealers

Prospect generations through known channels
Specific support needed

Non working models for Maritime shop display

Trainer units at special price to be sold at every training facility

Special deals and agreements with organizations that has potential to buy
huge volumes

More branding & marketing exercises together

Compliments in the shape of HeartSine AED ( eg : Eraser ) which can be
given for education purpose

Contacts of the people who are using HeartSine AED units in UAE

Operating Language change options
Thank You