2014 Program Overview
December 2, 2013
PROGRAM OVERVIEW
Objective:
The SPRITE Films™ initiative seeks to provide opportunities for up and coming film
students across America and to showcase their talent while expressing a point of
view through short film. SPRITE is challenging students from top film schools to
develop a 50-second film. The winner of the Green Ribbon Panel award will
receive a contract job to work for Sprite and The Coca-Cola Company and will
also have their film screened nationally across theatres in August 2014.
Here is how the 2014 program will work….
PROGRAM TIMING
• Call For Entries
December 9 – January 10
• Script Selection
January 11– January 26
• Notification
January 27 – January 31
• Production and Marketing
Plan Development
February 1 – February 28
• Editing/Post Production
March 1 – March 15
• Finalist Premiere @ Cinemacon
w/o March 24
• GRP Judging & On-Line Viewing
and Voting
March 24 – May 16
• GRP and V&V Winner Announced
By June 10th
PROGRAM OVERVIEW
•
22 film schools
•
6 scripts/finalists chosen
•
Finalists will receive $10,000 to produce their :50 film
•
SPRITE® will send ALL finalists to CinemaCon. Films will PREMIERE at event.
•
The Sprite Films program will be featured for a minimum of one month on
cups, popcorn bags, movie theater displays Nationwide
•
Two Ways to Be A Winner
 Green Ribbon Panel Juried Vote
 Fan Favorite Voting
•
The Green Ribbon Panel winner will receive a chance to work on a Sprite brand
project with an agency that does business with The Coca-Cola Company and
will also have their film screened nationally across select theatres in August
2014.
•
Fan Favorite Winner will receive a trip for 4 to AFI Fest 2014.
2014
SPRITE FILMS CHALLENGE
TM
Your task is to develop a :50 second script that:
• showcases leaving one’s mark on the world through self-expression in urban
culture
• shares the relentless pursuit of leaving one’s mark
• creates a story that boldly tells your point of view.
The film is not intended to be a commercial and should not look like one. It
should be an engaging piece of content that organically includes Sprite brand
visual identity elements or product. Whatever direction you take, be sure to
elevate the concept of leaving one’s mark on the world through
self-expression.
Some urban culture/lifestyle examples include:
• Music
● Fashion
• Dance
● Entrepreneurialism
• Basketball
● Street Art
SCRIPT CHALLENGE
•
Eligible students may submit scripts and storyboards as an individual or as
part of a team. Up to two eligible students may form a team ("Team").
•
You can be part of only 1 Team but you can submit as many scripts as you’d
like for consideration.
•
The script should be no more than 1-2 pages in length and the storyboard
should follow the template provided.
STORYBOARD
TEMPLATE
Name of Script:__________________________________
Shot #:
Shot #:
Shot #:
Action:____________________
__________________________
Effects:____________________
Action:____________________
__________________________
Effects:____________________
Action:____________________
__________________________
Effects:____________________
Shot #:
Shot #:
Shot #:
Action:____________________
__________________________
Effects:____________________
Action:____________________
__________________________
Effects:____________________
Action:____________________
__________________________
Effects:____________________
FINALIST PRODUCTION
REQUIREMENTS
•
Should your script be chosen for production, you will be required to produce the
Film for $10,000 or less using the Sprite program SAG Commercials Contract
Sprite Films program SAG “Commercials Contract” requirements:
o You may not have more than 10 actors total
o All actors will be paid a flat fee of $500 per day. Even non SAG actors and actors
that would normally be considered extras
o Actors will be paid for rehearsal days
o If an actor provides their own wardrobe there is an additional $30 fee they will
need to be paid
o All shoot days are based on an 8 hour day
o Weekend shoots are permitted
o No underage actors permitted. If you have someone depicted as 13 years or
younger in your script they must have an adult in the scene at all times and cannot
be shown drinking a beverage.
• See Official Rules for Storyboard and Script Requirements, and Content Restrictions.
SPRITE 101
BRAND BACKGROUND
Whether music, hip hop culture or
basketball, Sprite® has been a cultural
advocate that has embraced urban
ideology and encouraged creativity, selfexpression and authenticity. Sprite
believes that urban culture has evolved
and these urban innovators, once
glorified for their street credibility, are
now glorified for their savvy and
entrepreneurial spirit. They aspire to
leave their mark, but are purposeful in
their pursuits.
Sprite Target: Teen Multicultural Young
Americans 14-19
Tagline: For the Thirsty™
Theme and Tone:
Urban mindset that is authentic,
expressive and inspiring
SPRITE 101
®
Sprite®quenches the emotional and physical thirst of our consumers
by being both a curator of and an enabler of self expression and a
beverage that refreshes them after the work is done
THE BRAND DESIRES TO DELIVER A FRESH, AUTHORITATIVE VOICE TO CONNECT
WITH OUR TARGET EMOTIONALLY, TO RESONATE WITH THEM, AND TO PRESENT A
BELIEVABLE POINT-OF-VIEW THAT ACTIVELY ENGAGES THEM.
THE INFLUENTIAL, EVOLVING, AND INSPIRED AFRICAN-AMERICAN TEEN RELENTLESS
THIRST FOR SELF-EXPRESSION TO LEAVE THEIR MARK
OUR TAGLINE
For the Thirsty™…
is a rallying cry to those who
relentlessly follow their passions
wherever they may lead. And
Sprite knows this never-ending
pursuit of self-expression leaves
you with a deep physical thirst,
the kind that can be uniquely
satisfied with a Sprite
SPRITE 101
®
What is Sprite?
Confident
Honest
Self- Expressing
Ambitious
Inspiring
Impactful
Multi-Cultural
Smart; Witty
Bold
Cool
What is NOT Sprite?
Conformity
Laziness
Trendy
Shallow
Boring
Soft
Intense
Who Are We
Making These Films For?
MULTIDIMENSIONAL &
THIRSTY TO HAVE THEIR
PRESENCE FELT IN THE
WORLD AND BE DIFFERENT
Content for these teens
must be
AUTHENTIC,
it must be
WORTH SHARING
Whatever direction you take, be sure to elevate the
concept of leaving one’s mark on the world through
self-expression. After all, Sprite is for the inspired,
the relentless, the unique … Sprite: For the Thirsty™.
®
®
SUBMISSIONS
& QUESTIONS
• All completed submissions are to be sent to spritefilms@coca-cola.com
• Be sure to reference tools such as the Official Rules, Script Brief, and Program
Application for more information.
• For further questions please contact:
Aviva Kleiner
Program Coordinator
spritefilms@coca-cola.com
THANK YOU!