How to Launch a European Film in the International Market

Screen Leaders in association with the Netherlands Film Fund and the Creative Europe Desk
How to Launch a European Film in the International Market
How do European Independent Filmmakers adapt to the new environment, stand out from the crowd and get the
attention of the audience?
Industry practitioners resistant to change risk getting left behind – or even worse, replaced entirely. This seminar will
explore these topics in addition to examining festival strategies, marketing strategies for specific territories and
distribution decisions. The seminar will include case studies and a panel session with the following speakers:
Erik Hemmendorff, Producer, Plattform Produktion
FORCE MAJEURE won Jury Prize, Un Certain Regard, Festival de Cannes 2014, has just been nominated for the
European Film Awards and is the Swedish candidate for the Academy Awards
Ewa PuszczyƄska, Producer, OPUS Films
Case study: IDA
IDA has just been nominated for the European Film Awards and is the Polish candidate for the Academy Awards.
Debbie Rowland, Director, We Are the Tonic
Deborah has held senior marketing and distribution positions at Koch Media, Artificial Eye, Curzon Cinemas, Icon,
Contender/eOne , Twentieth Century Fox, Disney, Medusa Pictures and The Pearson Group
Pim Hermeling, Owner, September Film Distribution
Formely called Wild Bunch Benelux, September Film Distribution focuses on the acquisition of director-driven films
and release arthouse productions theatrically and on DVD, VOD and other platforms.
Esther Bannenberg, Acquisitions, Lumière Publishing NL
Since 2003 Lumière is an all rights/all media Benelux distributor with offices in Ghent and Amsterdam and cinemas in
Bruges. The Lumière catalogue includes feature films, documentaries, animation and series.
CHAIR: Marten Rabarts, Head of Development, NFDC, India
Marten Rabarts was previously Artistic Director of the Binger Filmlab before taking up his role as Head of
Development with NFDC.
28th of November
Room with a View, EYE Filmmuseum, Amsterdam
9.00 Registration & Coffee. Session will run from 9.30am – 12.45pm
Places are limited please rsvp by Monday the 24th of November to
Screen Leaders is an initiative of Screen Training Ireland supported by the MEDIA Programme 2007-2013 of the
European Union. Screen Training Ireland is the training arm of the Irish Film Board/Bord Scannán na hÉireann