SWOT Analysis: Thailand
STRENGTHS
Extensive knowledge and
experience in Agriculture-based
industries (e.g. Animals, Animal
feeds, rice, rubber
Global Kitchen
Brand “Thai”
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STRENGTHS
Service Superior esp. in Spa,
tourism, restaurant, health
related services, entertainment
Good Quality Products
Skilled Labor/Value added –
GSP esp. in export-oriented
processing
Innovative and creative
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WEAKNESSES
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Lack of Language Competence
No sufficient capital and very hard to get
access to Financial Sources (We need to
look at Taiwan PPP Module and
Bangladesh Garmen Bank Model)
Lack of interest and/or capital to acquire
new technologies e.g. automate machines
SME tend to produce OEM Products and
has no own Brand
WEAKNESSES
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Lack of opportunity and or interest in live
long learning, training on new skills
Lack of Entrepreneurship and have
paradigm of “Employee-ism”
No Entrepreneurial/ SME Protection Policy
Lack of Int’l mind “Entrepreneurs” and
lack of knowledge of neighboring countries
policies and procedures
Low level of knowledge and appreciation
of other countries culture, social life and
business practices.
OPPORTUNITIES
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Bigger Market to GMS to ASEAN to
ASEAN +++
More customers intake to Thailand to
use Thai services and products
Thai taste is known and appreciate
by others – more chances to expand
market overseas
OPPORTUNITIES
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Strategic location – in the central of
GMS and ASEAN
United with GMS and ASEAN can
gain more bargaining power with
other markets
Can move or expand production base
to other countries in ASEAN to take
advantage of investment law and
resources (land and labor)
THREATS
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High production cost in Thailand –
make it less competitive
Influx of cheaper goods
Influx of knowledge migrants and
skilled HRs
Delay Tactic
Political Disability
THREATS
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Thailand still lack of National Direction
both at policy and implementation
levels
No real integration in the services of
Thai Government Agencies
• M of Commerce – Export Promotion ,
Intellectual Property
• M of Industry – OSMEP, BOI
• M of Finance - Banks
• M of Science – Innovation Office
Take over by strong companies from
other ASEAN countries