NAME
KIRAN SHAKOOR
ROLL NO 05
BS(IT)
DEPARTMENT OF COMPUTER SCIENCE
LU THE QUALITY PRODUCT
LU STORY:
• In 1850,Monsieue Lefevre,a
baker,married Mademoiselle
Utile,and together they began baking
exquisite cookies in the seaside town
of Nantes,France.The couple proudly
placed their initials,”LU,”on every
package.From this charming heritage
comes today’s beloved cookie
brand.LU Biscuits.
CBL:
• Continental Biscuits Limited (CBL) is a
Joint Venture between the Group Danone
of France who has a 49.5% share, and the
local shareholders, who hold the
remaining 50.5% equity. The Company
has grown rapidly over previous years
CBL, in addition to being the market leader
in Pakistan, is the largest biscuits exporter
from this country.
Group Danone :
• Danone is one of the largest food
companies in the world. It is the leading
food company in France, Italy, and Spain
and is ranked third in Europe and seventh
worldwide. The company's operations
revolve around three core businesses:
dairy products, which includes yogurts,
cheeses, desserts, baby foods, and other
products; beverages, which is mainly
comprised of mineral water and beer; and
biscuits, which includes cookies, crackers,
cakes, and other baked items
• Groupe Danone products are sold in more
than 150 countries; 37 percent of
revenues are generated in France, about
39 percent in the remainder of the
European Union, 7.5 percent from Latin
America, 7 percent from Asia, 6.5 percent
from North America, two percent from
Central Europe, and the remaining one
percent from elsewhere.
• At the beginning, innovative brands such
as Prince, TUC and Candi were introduced
and proved to bit an instant success after
that more comprehensive range of
products was introduced. So followed a
spectrum of brands selected from the
Danone portfolio, claiming a sizable
portion of the local biscuit market.
CBL, in addition to being the market
leader in Pakistan, is the largest biscuits
exporter from this country
VALUES:
our three core
values.
MISSION:
• Throughout the world, to ensure that
people can grow, live better and
thrive to be full by providing them
daily with better food, a greater
variety of tastes and healthier
pleasure
QUALITY:
• Quality is synonymous with the LU
brands. During the twenty years, we
have emphasized on quality in every
area. We select the finest
ingredients, ensure hygienic
conditions at every manufacturing
stage and constantly work toward
delivering on our promise to the
consumer
COMPETITORS:
• KOLSON
• BISCONNI
• ENGLISH BISCUITS MANUFACTURER
PERFORMANCE:
• in 1986 sales volume was275 tons,
in 2003 Record sales of over 27,000
tons were achieved with revenues
exceeding Rs. 2 billion
EXPORTS:
• Quality and innovation-the hallmarks of
CBL-have created a tremendous demand
not only within the country but also in
various African and mid-eastern countries
like Mauritius, Cameroon, Dubai, Nigeria,
Bahrain, Madagascar, Congo, Yemen,
Guinea, Saudi Arabia, Togo, Oman and
many others.
MANAGEMET:
• CBL is managed by a team of highly
qualified and experienced
professionals under the dynamic and
dedicated leadership of its Managing
Director, Mr. Hasan Ali Khan who also
heads the Board of Directors as
Chairman
OTHER
PROFESSIONALS
• Fazale Naeem - HR & Technical
Director
• Masoud Ali Khan - Finance
Director
• Hamid Ali Khan - Commercial
Director
• Fuad Chundrigar - General
Manager Marketing
OUR BRANDS
TIGER
ENERGY BISCUITS
Qualities of TIGER Biscuits
• The only high energy biscuits that
bring together the goodness of milk
and glucose along with the strength
of calcuim and wheat,for children
and adults alike.
INGRIDIENTS:
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Wheat flour
Sugar
Vegetable fat
Invert sugar
Glucose
Skimmed milk powder
Calcium carbonates
Ammonium Bicarbonates
Sodium pyrophosphate
Salt
Raising agent
Butter flavour
Artificial flavour
IMPOTANCE:
• Today the mothers of world are worried
that their children don’t eat the hygeinic
food so cbl felt the worries of a mother
and made such biscuits for children which
contain calcuim and glucose with such a
good taste that children like to eat it
• in this way they are taking advantage of
good taste as well as good health in very
cheap rates