Rossitsa Tsoleva
Danone
London
February 10th, 2011
Content
 About Danone
 Why people are making the difference
 Unique program for business transformation
 2009 2001 Results & key success factors
 Examples
 Dannon
 Evian
DANONE in FEW NUMBERS
FMCG with 4 divisions
Dairy
Waters
Baby nutrition
Medical Nutrition
€ 14,073 mln sales
Activity in more than 130 countries
100 000 Danoners worldwide
A unique mission based on 4 axes
1
2
3
Health
For All
Nature
People
4
4
3 ???
Danone Leadership College
 WHY => explore existing resources to build WW
competitive advantage in challenging environment
 WHAT => an Unique CODE leadership model for ALL
Danone employees
 HOW
Danone Leadership College as business
transformation tool and people growth booster
AMBITION
 In 2011, 15000 team leaders have been developed in a
distinctive leadership culture to enable breakthrough
business outcomes and empower, grow and engage all
Danoners
 2010 Objectives:
Embark 5000 Team Leaders (vs 1200’ in 2009)
Ensure sustainability of deployment
DANONE LEADERSHIP COLLEGE Unique program for business & people transformation
CUSTOMIZATION
DANONE LEADERSHIP
 Outcomes & KPIs
 Culture & mgt context
MOBILISATION
TRANSFORMATION
JOURNEY
 Ownership GM/ CODI
 Embark Team Leaders internally
CERTIFICATION
 Common language & tools
 Certified partners
 Certified internal trainers
FEW WORDS ABOUT THE JOURNEY
Develop and empower Danoners
Danone Leadership College to develop leadership
capacities of 15000 team leaders and to spread
Danone values and culture, with local customization
•117 CBUs embarked (86% of the CBUs, 90%
CANN)
•46 Countries
•9000 Danoners already trained
•315 Internal Trainers
Отдаден
Вовлеченный
Committed
Comprometido
Engagé
Bagli
Овластен
Вдохновляющий
Empowered
Responsables
Empoderado
Responsabiliser
Yetkili
Открит
Открытый
Open
Osados
Деен
Результативный
Doer
Emprendedores
Aberto
Abiertos
Ouvert
Açik
Ejecutor
Dans l’action
Fazer acontecer
Harekete geçen
CODE in 30 languages
BALANCED WORLDWIDE DEPLOYMENT
EXCO embarked +
Cascading started
EXCO embarked
Will embark in 2011
46 countries
Отдаден
Вовлеченный
Committed
Comprometido
Engagé
Bagli
To be done
Aberto
Abiertos
Ouvert
Açik
WHERE WE ARE TODAY
DLC
Phase 1
Phase 2
Phase 3
External Consultants
Internal trainers &
KOL& ambassadors
Team leaders
WE ARE
HERE
KEY SUCCESS FACTORS
GM/CODI Ownership
o Business Transformation
o Clear and High Ambition
o
KEY SUCCESS FACTORS
Fast mobilization of
Team leaders via Internal Trainers :
o
o
Developing the momentum : Mobilization, communication,
follow up :
o
Cross CBUs experience
INTERNAL TRAINERS:
KEY FOR TRANSFORMATION
315 Danoners
46 countries
from all WWBUS
149 women & 166 men
More than 150 sessions facilitated
From all functions!
HR
MARKETING
SALES
OPERATIONS
FINANCE
TOTAL
123
25
56
79
32
315
39%
8%
18%
25%
10%
100%
Engagement for growth
Danone People Survey
Oct 2010
DANONE
OVERALL 2009
Favorable Scores
LEARNING & DEVELOPMENT
86
CSR & ENVIRONMENT
76
IMMEDIATE MANAGEMENT
72
ENGAGEMENT
87
MY JOB
84
CULTURE & VALUES
3
4
4
3
81
GREAT PLACE TO GROW
EVALUATION
5
73
SAFETY
TW GLOBAL
FMCG NORM
64
-3
-5
1
0
2
4
-1
2
3
n/a
1
4
1
0
3
0
0
77
TW GLOBAL HP
NORM
-4
n/a
n/a
n/a
n/a
Engagement > to Danone in Brazil, Mexico, Indonesia and China (88 to 89%)
 Learning and Development improving in China, USA, Russia and Indonesia (up to
+14 points)
Safety improving in Indonesia, Russia and China (up to +10 points)
My Job highly important in Mexico, Indonesia and Brazil (85 to 90 points)
Example
Dannon U.S.
Creating the $4b Danoner
DLC Journey
DLC Leadership Transformation
What is our Ambition – Be $4B Danoners
• Define what it means to BE A LEADER
• Clarify our commitments
• Enroll people in new possibilities
• Reducing waste and inefficiencies
• Increasing leadership competency
• Develop the capability and capacity for initiative,
innovation and action
DO YOUR COMMITMENTS DETERMINE REALITY OR DOES YOUR
VIEW OF REALITY DETERMINE WHAT YOU COMMIT TO?
DLC Leadership Transformation
COMMITMENT
“No Matter What….”
Openness
“Think Different….”
Doer
“Make It Happen….”
Empowerment
“Give the Power to your Teams,
Do Not Control Them”
Example
DLC WATERS FRANCE
Create the possibility of an unpredictable
future after 3 years of business crisis
2700 Danoners
1750 workers / 400 staff and supervisors / 450 managers
10 months after kick off…
450 Danoners trained
(250 with 6 internal trainers)
100% managers and staff and supervisors top line functions trained
100% team managers operations EV trained
FLM Operations EV to be trained in 2011 (300)
16 DLC sessions facilitated :
4 by External provider
2 co-facilitated by external provider + internal trainers
10 facilitated by internal trainers only
100% participants have contributed to build up the
way their departement will contribute to CBU
ambition (merlin)
Throughout a priorization process, a top 20 has
been identified with a focus on 4 « transformation
projects »
Leadership attitudes based on
Danone distinctive CODE model
create competitive advantage through
PEOPLE
THANK YOU!
Thank you
Kiitos
Choukran
Evkharistó
Grazie
Arigatō
Tak
Obrigado
Gracias
Spasibo
Xiexie
Cám
Terima
Danke
Kasih
Dziekuje
MERCI!
Dekuji
…in 18 months
Refueling
sessions
BOOSTERS
KICK OFF • in each CBU
TRAIN THE
TRAINERS
•for Excos
36
CBUs
TEAM LEADERS
WORKSHOPS
•for all TL
30
1200
Internal Trainers Team Leaders
81
CBUs
285
7892
Internal Trainers
Team Leaders
117 CBUs
315 ITs
9000
Danoners
embarked