Sweet Tooth To Go
Jazlynn Rodriguez
Sport and Medical Sciences Academy
Hartford, CT.
Problem
Mess in the kitchen
No time
Busy
Craving for a small sweet
Americans are become increasingly aware
of portion size
Solution
Convenient
Quick
Inexpensive
Description of Product
A delectable dessert you can make almost
anywhere with just the use of water and a
microwave oven
Able to have a freshly made dessert ready in
no time when on the go or taking a break at
work
NO need for:
Raw eggs
Milk
Butter
Mission Statement
The solution to making a quick, easy,
freshly made desserts without the mess
Social Impact
Portion control
Reusable silicone cups
Business Model
Definition of One Unit
1 package of 4 servings of sweet tooth
desserts
Economics of One Unit
Selling Price
$7.99
Cost of var. materials exp.
$1.52
Cost of labor
$1.40
Other variable costs
$1.00
Total COGS/ COSS
$3.92
Contribution Margin
$4.07
Monthly Break Even Units
$36.31
=
8.92
≈ 9 packages
$4.07
Description of Expenses
Variable
Material
Expenses
Total: $1.52
Item
$
Dry mix
$0.44
Silicone cups
$0.88
Frosting kit
$0.20
Fixed Expenses
Total: $36.31
Item
$
Rent/utilities
$15.00
advertising
$1.00
depreciation
$20.31
Market Analysis
Market Statistics
Industry
Name:
Snack Production
Annual Industry
Sales:
Description of Target Consumer
Demographics
 Male
 Female
 Ages 13 and
over
Psychographics
Geographics
 New Britain, CT
Target Market Size
Total Population
73,200
Target Market
Population
Buying Patterns
 Those who have a  Willing to spend
sweet tooth
money for dietary
 Those who have
purposes
little time

$35 Billion
61,190
Market
Size
(based on
survey)
1,835
Promotion and Sales
Word of mouth
Business cards
Email advertisement and
promotions
Pinterest
Twitter
Competition
Sweet Tooth To Shirley J
Go
Dr. Oekther
Size
1 person
Bigger single
serving
Serving for 2.5
people
Time
40 seconds
90 seconds
90 seconds
Selection
3
8
2
Your Competitive Advantages
1.Portion control
2.Takes up less time
Qualifications
Member of my own target market
Have been baking since the age of 12
Have excellent math skills
Have taken a Marketing and
Entrepreneurship course
Sales Projections
Total Units
228
Gross Revenue
$1,822
Net Profit
$235
Units Sold
35
30
25
20
15
10
5
0
Units Sold
Start-up Funds
Item
Why Needed
Cost
DBA
Sole proprietorship
$25.00
Cellphone/Computer communication
Already owned
Business cards
Advertising
$10.00
packaging
To ship out first orders
$15.00
ingredients
To make the products
$82.50
measuring spoons
To get proper measurements
Already owned
ServSafe Certification
$300.00
Total Startup Expenditures
$432.50
Emergency Fund
Reserve for Fixed Expenses
$66.25
$108.93
Total Startup Investment
$607.68
ROI: Return on Investment
$234.80
$607.68
=
39%
≈
$0.39
ROS: Return on Sales
$234.80
$1,821.72
=
13%
≈
$0.13
Future Plans
To become operational in 1 year
My product will grow from just making
cupcakes to making brownies,
cookies, any dessert you can think of
To also sell just the powder mix to my
customers
Philanthropy
5% of Sweet Tooth To Go’s net profit will
go to the Scleroderma Foundation
Your Go To Sweet!
Thank you for your consideration
of
Sweet Tooth To Go
(website coming soon)
sweettoothtogo@yahoo.com