Introduction –
Parle was set up in 1929 in the suburbs of of Mumbai
city, to manufacture sweets and toffees.At that time
market was dominated by famous international brands.
Despite unequal competition, this company called
Parle Products, survived and succeeded, by adhering to
high quality and improvising from time to time.
In 1939, Parle Products began manufacturing biscuits,
in addition to sweets and toffees.Parle Glucose and
Parle Monaco were the first brands of biscuits to be
introduced, which later went on to become leading
names for great taste and quality.
1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
The consumer is the focus of all activities at Parle.
Maximizing value to consumers and forging enduring
customer relationships are the core endeavors at Parle.
How Parle – G has utilized the power of
advertisement to attach with people’s emotions, right
from the beginning.
PARLE – G SPONSORED TELE-SERIES SHAKTIMAN
KRACKJACK
MONACO BITES
MONACO
JEFFS
MARIE CHOICE
HIDE & SEEK
SIXER
NIMKIN
FUN CENTRE
KISSME BAR
ORANGE CANDY
MANGO BITE
POPPINS
MELODY
MAGIX
ROLA-A-COLA
TOFFEES
MILK SHAKTI
PARLE CREAM