HARSHWARDHAN JADHAV
26
DEEP BHAVSAR
08
KARAN KORADIA
42
STRENGTH OF GROUP
ABOUT PARLE
• Eastablished in1929
• 1st Brand – PARLE G & MONACO
• 10 manufacturing units for biscuits & 75
manufacturing units for confectioneries
• Parle has the largest manufacturing units
in india
• Annual turnover 3000 crores
• parle has 3300000 approx. outlets all
over india
• parle annual production is 1.7 million
metric tonnes
Strength and weakness of parle
•
•
•
•
•
Strength
Parle Brand.
Diversified product range
Extensive distribution
network
Low and mid price range
Better understanding of
consumer psyche
Weakness
•Dependence on retailer &
grocery stores for displaying
Parle Product on shelfs.
•Dependence on Parle G
ABOUT BRITANNIA
• Established in 1892
• 1st Brands – Britannia bourbon & Britannia
Marie Gold
• 9 manufacturing units for biscuits & 73
manufacturing units for confectioneries
• Britannia has the 2nd largest manufacturing
units in india
• Annual turnover 2200 crores
• Britannia has 3300000 approx. outlets all over
india
• Britannia annual production is 1.5 million
metric tonnes
Strength and weakness of Britannia
Weakness
Strength
•
•
Widely Accepted in all
Generations
Provide good instant
Remedy for hunger in the
form of readymade food
•
•
•
Decreasses nutritional value
Increasse the cost of food
proprduct
Regular usage of processed
food can cause alteration in
health
GROSS SALES OF
BRITANNIA
BISCUITS INDUSTRY MAJOR
MARKET SHARES IN INDIA
ADVERTISIN
G
Leading in ADVERTISING
COMPARISION
Parle & Britannia
Price and Distribution
Parle & Britannia
Nutrition content - Brand
Parle & Britannia
Innovation and Technology
Comparative Analysis of Parle-G
and Britannia Tiger
WINNER : PARLE-G
Thank
You