IDTechEx
RFID
Chris Poulton
chris.poulton@smartcitizen.net
IDTechEx
www.idtechex.com
Consulting – Publications – Conferences
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IDTechEx
IDTechEx is an independent strategic analyst on RFID smart labels,
printed electronics and smart packaging. Our core services provide:
Consultancy
Publications/
Research
Conferences and
Exhibitions
Clients include:
• Independent market
and technology
research reports
covering RFID, printed
electronics & smart
packaging topics
Global Conferences:
USA, Europe and Asia
Shell Oil
Hewlett Packard
Rexam
Whirlpool Europe
Guinness UDV
Thin Film Electronics
PolyTechnos
Schiphol Airport…
RFID Smart Labels
Active RFID
Printed Electronics
• Smart Labels Analyst
journal, Printed
Electronics Review
and the world’s largest
RFID case study
knowledgebase
Consulting – Publications – Conferences
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IDTechEx
Agenda
What is RFID?
Why do we need it?
Compelling Applications
The Future
NFC
Consulting – Publications – Conferences
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IDTechEx
RFID System Basics
Tag
Chip connected to
an antenna
Air interface
May be powered
Communications
protocol
Which RFID
frequency?
Consulting – Publications – Conferences
Reader
sends
signal and
“reads”
response
Back end
infrastructure
Real time connection
to network?
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We are already using RFID
•
•
•
•
•
•
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Transport – Oyster, ITSO etc
Door entry
Car blippers
Passports
Citizencards
High end mobile phones
Consulting – Publications – Conferences
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Example tag: Diagnostics
KSW Microtec RFID tag with paper battery and
temperature sensing. 13.56 MHz, range one meter $5+
Monitors blood samples, foods etc. Safety of
drugs/consumables indicated
Consulting – Publications – Conferences
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RFID Multiple choices of parameter
Frequency 3 Hz to 30 GHz
Order number 1 to 1 billion
Range 40 microns to 4km
Tag size 0.1 to 10M cubic mm
Tag price 0.1¢ to $1,000
Project cost $0.6k to $6bn
Consulting – Publications – Conferences
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RFID is used for very different purposes
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• Healthcare – anti-counterfeiting, locating people
and assets
• Military – efficient logistics, battlefield
intelligence
• Retail – increased sales, reduced costs
• Financial and transportation – faster, more
secure transactions
• Animals – accurate, fast, disease response,
locating lost pets
• Library – find lost books, automate procedures,
anti-theft
Consulting – Publications – Conferences
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Benefits of RFID vs alternatives
(e.g. barcodes, magnetic stripe)
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• No line of sight needed
• Greater reliability, speed and accuracy
• Tougher for criminals to crack
• More tolerant of obstructions and orientation
• Works under environmental extremes
• Some types gather data during use
• Covert, cosmetic
• Full track and traceability – from cradle to grave
• Reader has no moving parts
• Tags and reader have very long life
Consulting – Publications – Conferences
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IDTechEx
Some compelling RFID applications
•
•
•
•
Logistics
Security
Safety
Traceability / product
recall
• Anti-counterfeiting
• Proof of ownership
• Product handshaking
Consulting – Publications – Conferences
• Carrying information
around
• Transactions
• Positioning / locating
• Toys
• Brand enhancement
• Diagnostics
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Copiers, Clothing and Livestock
RFID tagged Xerox copier
cases auto-monitored
Europe
250,000 per year
Consulting – Publications – Conferences
Goldwin Sportswear Italy
500,000 per year
Livestock
millions per year
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Laboratory Test Tubes
13.56 MHz “coil on chip” RFID tag from Hitachi on test tube
and a smart shelf for the simultaneous interrogation of large
numbers of test tubes.
Consulting – Publications – Conferences
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RFID and Merchandising
• Nokia mobile phones: New mobile phone
NFC technology is enabling users to pay at
vending machines, sing karaoke, collect
information from posters etc.
Consulting – Publications – Conferences
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Smart Shelves
A smart shelf system for DVDs in a Tesco supermarket in the UK that has
increased sales by 4% due to reducing stockouts
Consulting – Publications – Conferences
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Tesco – Smart shelves for DVDs at
goods inwards store in the supermarket
Consulting – Publications – Conferences
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Gas Cylinders and Beer Kegs – about 10
million tagged so far
Consulting – Publications – Conferences
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Tyre Tread Monitoring
• Reporting
requirement following
Ford – Firestone
fiasco
• Only feasible with
RFID in tyres
• Pressure sensing
typically added
• UHF
Consulting – Publications – Conferences
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Road tolling
Reader deployment – open flow traffic at LAX airport
Consulting – Publications – Conferences
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Item Level Tagging
… happening faster than most think
Pfizer, Purdue Pharma, GlaxoSmithKline item level tagging NOW
Marks & Spencer apparel NOW – 350M yearly from 2008
DVDs in Tesco, books at manufacture, car tyres trials, DHL and FedEx
postal packages invitations to tender………..
RFID Market 2006 by Tag Volume Sold
Pallet/case
0.5 billion
Item
0.2 billion
Other
0.7 billion
Total
1.4 billion Total Value $1.22 billion
Research from “RFID Forecasts, Opportunities & Players
2006-2016” IDTechEx www.idtechex.com
Consulting – Publications – Conferences
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0
Leisure,
Sports
Laundry
Land and Sea
Logistics,
Passenger
Transport,
Retail,
Consumer
Military
Manufacturing
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Healthcare
Airlines and
Airports
Animals and
Farming
Books,
Libraries,
Financial,
Security,
RFID Knowledgebase – Applications
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450
400
350
300
250
200
150
100
50
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Most RFID is now packaged in labels not cards
but cards remain the big spend
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350
300
250
200
150
100
Thick enclosure
Paper ticket
Label
Key fob
Integrated
Implant
Wristband/Bracelet
Consulting – Publications – Conferences
Glass Bead
Embedded
Ear tag/Bolus tag
Card
Button
0
Badge
50
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RFID Potential market sizes
Global Potential (Billion/Year)
Library
Museums, art galleries
Laundry
Animals
Tires
Tickets
Cards
Military items
Blood
Test tubes
Archiving paperwork
Air baggage
Air freight
Drugs
Pallets, cases
Books
Postal
Retail items
0.1
0.1
0.1
1
1
1
2
2
2
2
2
2
2
30
40
50
650
10,000
IDTechEx
RFID Leadership
Singapore
Europe
Europe
Thailand, S America, US, Eur.
Europe
Japan, Europe
China
US
Europe/US
Europe/US
US
US, China
US
US
US, Europe
Japan
Europe
Europe/Japan/US
ITEM LEVEL IN RED
Consulting – Publications – Conferences
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RFID Applications and Tag Costs
Low Volume
High Price
$100
Military, medical,
emergency services,
tracking stolen
vehicles
$1 Secure access, containers,
pallets, car immobilisers, libraries,
reusable transport cards
50 cents Laundry, air baggage, archiving of folders
and oil cores, cattle, designer goods
10 cents Disposable smart tickets, smart cards, lumber,
cartons, expensive retail products
High Volume
Low Price
1 cent or less Postage stamps, all barcodes, The Product Internet,
archiving sheets of paper
Consulting – Publications – Conferences
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IDTechEx
IDTechEx forecast for RFID tags 2006-2016
Item
Pallet/case
Other
600
500
Billion
Number of RFID Tags (billions)
700
400
300
200
100
0
2006
2007
2008
2009
Consulting – Publications – Conferences
2010
2011
2012
2013
2014
2015
2016
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IDTechEx
Novelties For the Curious
• Typical drivers for RFID are cost savings through
replacing an old technology
• However 20% of applications replace nothing
– car blippers
– talking drugs
– toys etc
• NFC consortium (Philips, Sony, Nokia, Samsung
and HP) set up to market new consumer
applications we didn’t know we needed
Consulting – Publications – Conferences
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NFC
•
•
•
•
•
•
NFC Consortium set up by Philips and Sony
13.56 MHz
Philips MiFare and Sony FeliCa compatible
ISO compliance?
Can be powered
Applications
– Allows mobile phone to securely download value and
emulate MiFare card
– Allows mobile phone to read MiFare tags
– Intended to provide wireless data port to many
consumer electronic devices
– Bluetooth competitor
• Interest from mobile operators and banks
Consulting – Publications – Conferences
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IDTechEx
For further information read:
RFID Forecasts, Players, Opportunities
2006-2016
RFID in Action
Item Level RFID 2006-2016
Real Time Location Systems 2006-2016
The RFID Knowledgebase
Over 2000 case studies listed and growing every month.
Covering more than 2200 companies, 81 countries
Learn from the successes and failures of others
www.idtechex.com
Tel: + 44 (0) 1223 813703
Consulting – Publications – Conferences
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