Fro-Yo
ON-THE-GO!
Group #1: Nicole Marzillo, Kevin Booth,
Michelle Tannenbaum, Krystal Tandle,
John Cuomo, Jay Cosgrove
Mission
To make, distribute and sell the finest quality frozen
yogurt using the finest ingredients while promoting
business, student, and campus development.
Mission
o To provide students, faculty, and our community with a product
that meets the highest standards of quality, freshness
and seasonality.
o To further enhance the SUNY Oneonta campus and give students
yet another reason to attend this fantastic learning institution.
o To have every customer who comes through our doors leave
impressed and excited to return.
o To provide all who work with us a friendly, cooperative and
rewarding environment.
o To be a giving member of the Oneonta community and to use
our establishment to improve the quality of life in this region.
What do we have to offer
to our students?
Fro-Yo ON-THE-GO!
Benefits
Open Late!
11am-12am Sunday-Wednesday
11am-3am Thursday- Saturday
*Hours most suitable for college students
Fro-Yo ON-THE-GO!
Benefits
o
Seasonal Combos/flavors
o
Healthy Options
o
Partnership with local farmer’s market
o
Use of recycled material
Design & Layout
o Located at side of Mills Marketplace
o Two floors:
o First floor contains frozen yogurt dispensaries and sales, as well
as informal seating
o Second floor contains a modern, comfortable customer lounge.
Including: couches, tables, seating, and music
o Outdoor seating for use in appropriate weather
Benefits of a Modern Layout and
Convenient Location
• Walk-Thru style ordering allows for on-the-go students to
purchase Fro-Yo without the inconvenience of crowds and
lengthy lines
• Modern interior allows for consumers to find comfort and an
enticing atmosphere
Product Finance
Store Build Out/Construction: $250,000
Architect/Designer:
$15,000
Yogurt Machines:
$45,000
Restaurant Equipment:
Initial Product/Inventory:
$30,000
$7,000
Product Finance
Delivery Smart Car:
$25,000
Furniture:
Signage:
$15,000
$6,000
Product Finance
Expenditures
Store Build Out/ Construction
Cost
$250,000
Architect/Designer
$15,000
Yogurt Machines
$45,000
Restaurant Equipment
$30,000
Initial Product/Inventory
Delivery Smart Car
Furniture
$7,000
$25,000
$6,000
Signage
$15,000
Miscellaneous
$15,000
Total Investment:
$408,000
Communication
Target Market:
o SUCO College Students
o SUCO Staff/Faculty
o Off-campus Catering/Delivery
Communication
Marketing Strategy:
o Fro-Shirt deals:
o Discounted prices to those with
Fro-Yo gear
o Posters Everywhere!
o Punch Cards / Reward Cards:
o “Buy 17 get 1 free!”
o Coupons at Orientation
Communication
Marketing Strategy:
o Fro-Shirt deals:
o Discounted prices to those with
Fro-Yo gear
o Posters Everywhere!
o Punch Cards / Reward Cards:
o “Buy 8 get 1 free!”
o Coupons at Orientation
Communication
Marketing Strategy:
Social Media Marketing:
o Vine
o Instagram
o Facebook
o Twitter
Infrastructure
1
o
o
o
o
Employees:
1 Store Manager
2 Shift Managers
4 Full Time
3 Part Time
Store Manager
Two Shift Managers
Full time + Part time Employees
Infrastructure
3 employees for 6 of the average 14 hours per day.
2 employees for the 8 hours.
Total man hours per day noted below:
3 employees for 6 hours = 18 hours
2 employees for 8 hours = 16 hours
34 hours at a blended hourly rate of $12/hr = $408 per day or $2856 per week.
Pay breakout below:
o Manager ($15/hr)
o Supervisor ($12/hr)
o Full time customer servers ($10/hr)
o Part timers ( $9/hr)
Infrastructure
Annual Sales ($1500/day for 350 days) $ 525,000
Cost of Goods (Yogurt and Toppings)
$ 87,500 (about 17% of sales)
Gross Profit
$ 437,500
Labor (about 34% of sales)
$ 148,512
Bank Loan/Interest ($3000/mo)
$ 36,000
Utilities ($1500/mo)
$ 18,000
Miscellaneous
$
Total Expenses
($ 169,712)
ANNUAL PROFIT
$ 267,788
5,000
Fro-Yo
ON-THE-GO!