Ivey Visual Identity Update
Ivey Visual Identity Update
To date, accepted names were
Richard Ivey School of Business
and for secondary references
Ivey Business School.
Feedback indicated there was a preference for
standardization.
Ivey Visual Identity Update
The Ivey family participated in this
discussion and the result is a name that
honours the Ivey family’s
long-term commitment to the school….
IVEY BUSINESS SCHOOL
(The building will remain The Richard Ivey Building.)
Ivey Visual Identity Update
• Point 1
• Point 2
• Point 3
• Point 4
• Point 5
• Point 1
• Point 2
• Point 3
•
Point 4
• Point 5
COLOUR…
Ivey Visual Identity Update
White….
innovation
possibility
brilliance
Ivey Visual Identity Update
Green….
growth
learning
transformation
Ivey Visual Identity Update
Purple….
heritage
wisdom
individualism
Ivey Visual Identity Update
Ivey Visual Identity Update