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March 2010
Hot Topics
Entrepreneurs at Twitter: Building a Brand, a Social Tool or a
Tech Powerhouse? 3/22/2010
Twitter has become an incredibly popular micro-blogging service since its
launch in 2006. Its founders have ambitious plans for the service, and are
backed by $155 million of venture capital funding, which valued the company
at $1 billion in 2009. Twitter seems to attract a diverse audience of users
from political organizers looking to disseminate information to their followers;
businesses looking to reach out, in real time, to potential customers; and for
social networking purposes. The company charges consumers nothing for its
service. By 2009, competitors have emerged - some of whom have deep
pockets. Yet, it remains unclear - at least to observers - whether the
company will ever make money from its service. Read more >>>
This case has been written for use in an Entrepreneurship, Information
Systems, Strategy or Marketing course to illustrate such issues as the
distinction between a “bright idea” and a “business opportunity” in new
venture creation; the ability of marketing “evangelists” and open source
platforms in technology startups to attract attention that raises awareness
levels and increases adoption rates; the challenge and opportunities faced by
corporations looking to leverage social networking media such as Twitter;
and the ways in which new “free” web-based startups, such as Twitter, can
monetize from their large number of followers.
New Cases
The newest cases from the Ivey case collection are available for review.
Please visit the New Cases area of the Ivey Publishing website to see
the details for cases registered in your discipline.
GM: The Opel Decision 3/08/2010
In July 2009, General Motors Company (GM),the world's second largest
automotive enterprise, has come out of a bankruptcy orchestrated by the
U.S. federal government. Leaner and focused after a 40-day exercise, GM
is still a long way from a full-fledged financial recovery. The company is
under a mandate to concentrate first on its U.S. market. Its European
subsidiary, which manufactures the Opel cars, has been struggling for
nearly a decade. The business seems fundamentally sound. Opel requires
capital infusion and managerial skills for which GM has been talking to
potential investors, such as Fiat of Italy, BAIC of China, Magna of Canada
and RHJI of Belgium. The board of GM has to decide whether GM should
liquidate Opel, retain it within its fold or go for partial divestiture. In the event
of a sale of stake, the board has to decide whom, from among those shortlisted by the chief executive officer and his team, it should bring aboard.
Read more >>>
The case provides an opportunity for students to use available data and
their judgment to choose a bidder who can drive shareholder value. It helps
them deal with issues such as timing and biases in a typical
retain/liquidate/divest decision and also whether a company should have, on
the lines of a more common M&A strategy, an ongoing divestiture strategy.
Are You Ready?
As many of you will soon begin making case selections for the term
ahead, remember to check the Ivey case collection where you will find
over 6,000 products available in nine major business disciplines, virtually
all with teaching notes. For your convenience, we have prepared a list of
commonly used cases in each business discipline.
Suggested Cases for Accounting
Finning International Inc.: Management Systems in 2009
Introduction to International Financial Reporting Standards (IFRS) in
Canada
Caribbean Internet Cafe
Suggested Cases for Entrepreneurship
Ben & Jerry's – Japan
Hopax (A)
Coral Divers Resort (Revised)
Suggested Cases for Finance
Hydro One Inc.: CEO Compensation
Carmanah Technologies Corporation
Huaneng Power International Inc.: Raising Capital in Global Markets
Suggested Cases for General Management
Swatch and the Global Watch Industry
Starbucks
Lundbeck Korea: Managing an International Growth Engine
Suggested Cases for Human Resource Management /
Organizational Behaviour
Transkin Income Fund: Leading Entrepreneurial Teams
Bank of London
Ellen Moore (A): Living and Working in Bahrain
Suggested Cases for International
Research in Motion: Managing Explosive Growth
Apple Inc.: iPods and iTunes
New Balance: Developing an Integrated CSR Strategy
Suggested Cases for Management Science and Information
Systems
Engro Chemicals Pakistan Limited - Business Disaster Overcome
Security Breach at TJX
Northern Napa Valley Winery, Inc
Suggested Cases for Marketing
GPS-to-GO Takes on Garmin
A Crack in the Mug: Can Starbucks Mend It?
Ruth's Chris: The High Stakes of International Expansion
Suggested Cases for Operations Management
Are We Ready for an Automotive Plant?
Supply Chain Management at Wal-Mart
Dabbawallahs of Mumbai (A)
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forward to seeing you there!
A Breath of Fresh Air
We’ve renewed the Ivey Publishing website just in time for Spring! Be
sure to check out our website at www.iveycases.com where you will
find the same great search features and convenient downloading
options.
Are You Registered?
Not sure if you are registered on our website to view the full text of cases
and teaching notes at no charge? Email cases@ivey.uwo.ca for
assistance.
Ivey Publishing is the leader in providing business case studies with a global perspective. With over 6,000 products in our
collection, Ivey Publishing adds 200 classroom-tested case studies each year. Virtually all cases have teaching notes. Clear,
concise, and current, Ivey cases are lauded by the academic community as meeting the rigorous demands of management
education by responding to the ever changing needs of business and society.
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