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Advertising and Marketing Full cycle
Agency “DT Communications"
ABOUT COMPANY
Approach to business
•
DTCom – independent advertising and marketing full cycle agency
The behavior of your customers – it is what and how often they buy. We create
ideas (Creative Marketing Solutions), which affect on this behavior in
unexpected ways,
•
•
and create channels of communication so that
advertising messages reach your best potential
customers.
In addition to inspiring ideas, and effective media
planning, we are proud of effective projects
management and implemented system of management quality ISO 9001:2009. Certified.
We believe in confidentiality and expect our clients do
the same.
Resources
•
Employees with high qualifications, with experience in marketing and in
major international advertising agencies, have received basic and advanced
further education in universities of the world (USA, Japan, Europe, Russia,
Kazakhstan)
Mini-printing shop and outdoor advertising manufactory.
•
The status of the exclusive representative in Kazakhstan, the world-famous
Indian designer Mukul Goyal
Partnerships with major manufacturers of promotional products and means
of its distribution (the media).
•
Developed technologies of Creative marketing solutions and Media planning
formation.
Office in Astana, Head Office – Almaty.
Our Work
• Professionally and with enthusiasm we do:
- Marketing strategies
- Creativity: the concepts, naming, copywriting, corporate
style
- Media planning and placement
- Design and modeling (graphics, Flash, 3D, Web)
- Internet-advertising and Web-engineering
- BTL: promotions, viral and guerrilla advertising
- Production of promotional materials (audio, video,
outdoor advertising, print, souvenirs, POSM)
Pricing formation
•
•
We are confident in a result of our proposed solutions and assume
financial responsibility for the work, and therefore propose to consider
the payment of our agency in two stages:
full cost of services + fee (depending on the result)
Agency fee is intended to provide the required level of competence and
professionalism of its staff in solving problems for client interest.
•
Also operates a standard pricing system adopted in the market (as not
always our customers are ready to compare the results in figures)
•
With all that our prices are much lower than major competitors.
Our managers will provide you a quotation within a few hours in response to your completed
BRIEF .
… All this allows us to create not just interesting and
inspiring ideas and strategies
but also to provide for you a high level of return on
marketing investment (ROMI)
How we work
• We get brief
Form the de-brief
We proceed to develop a strategy:
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Analysis of marketing and promotional purposes
Analysis of competitors activity
Analysis and study of the Target Audience
Analysis of the seasonality and regionality
Selection and justification of the choice of advertising media
Defining goals and objectives for each advertisement
The development or adaptation of Creative strategy and design
We plan
Consider budget
Presenting to client
Finalizing and producing
Internet advertising and Web engineering
– Media planning and digital marketing strategy
– Design and programming Web missions (Web sites)
– Web missions Promotion (optimization, contextual advertising,
link exchanges, etc.)– Banner Advertising
PR through Internet
Promotion in Social digital media
While many local companies are prepared to master the
Internet, their Target Audience is already living there!!!
Souvenirs
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DTCom is the exclusive distributor of designer Mukul Goyal in Republic of Kazakhstan
Mukul Goyal - one of the most famous designer brands in India and around the world, producing
various interior accessories. All of them have not only a decorative function, but are still functional and
belongings in the home or office.
Mukul Goyal work were repeatedly awarded prizes in design and are represented in more than 20
countries worldwide. Designer finds inspiration in the ordinary things that surround him everywhere,
and gives them new meaning, creating new things, simple and extraordinary at the same time.
A complete list of original accessories presented in a separate Catalog
Our Team
High qualification of our team members, formed over many years of experience in
marketing and advertising, allows us to execute projects of any complexity. Our
employees have worked for a long time in such Advertising Agencies as Ogilvy, Leo
Burnet, OMD, Group M, TBWA, Saatchi & Saatchi and a few others.
As part of our team on a permanent basis for your work:
GENERAL MANAGER - DENIS
CREATIVE DIRECTOR - ALENA
ART DIRECTOR - ALEXANDER
DIRECTOR OF BTL - OLGA
MARKETING AND BUSINESS DEVELOPMENT - GLEB
ACCOUNT MANAGER - ANEL
SALES MANAGER - ROBERT
MEDIA PLANNING MANAGER - ELENA B.
WEB-MANAGER - EUGENE,
ART-DESIGNER - ANASTASIA
DESIGNER - MADIA
PRODUCTION DIRECTOR - KARIM
MANAGING PARTNER OF ASTANA - VITALY
OFFICE MANAGER - CATHERINE
Our clients
BTL
Матрица
Matrix «Target
«Target
Audience
Audience
Meeting
Meeting
Points»
Points»
inвKazakhstan
Казахстане
Гипермаркеты
Hypermarkets
Outletsточки
Торговые
Крытые,
Covered,
Открытые
open
markets
рынки
Минимаркеты
Minimarkets
Супермаркеты
Supermarkets
Wholesale
Оптовыеnetwork
сети
Специализированные
Specialized outlets
(household
ТТ(бытовая
chemicals,
химия,
магазины
home appliances
бытовой
stores,
техники,
shops,
магазины
textile
текстиля
...) …)
Educational
Образовательные
places
места
Kindergardens
Детские сады
Crowded
Места массового
places
скопления людей
Парки, Скверы,
Parks,
Арбат,Squares,
Пешеходные
Arbat
Pedestrian
зоны, Площади,
areas,
plazas,
выставочные
exhibition
комплексы
centers
HoReCaDi
Night
Ночные
clubs/
клубы/рестораны
restaurants
Бильярдные,
Billiards Pubs,
Пабы,
Боулинги
Bowling
Fast
ФастFood
Фуд
Medical
Медицинские
institutions
учреждения
Больницы, клиники,
стоматологии,
Hospitals, clinics,
ветеринарные
dentistry, veterinary
клиники, частные
clinics, private clinics
клиники
Pharmacies
Аптеки
Beauty
Салоны
salons,
красоты,
fitness
фитнес
centers
центры
Mailboxes
Почтовые
ящики
Message boards
Доски объявлений
Дверные
Door handles
ручки
Home
Дом
Университеты
Universities
Колледжи
Colleges
PetrolАЗС
stations
Остановочные
Stopping complexes
комплексы
Database temporary promotional staff
to bring (attract) in BTL activities
Guys - 250
Girls- 450
Supervisors - 20
• Promotional staff is ready at any time to participate in the promotion of your products.
• We make a careful selection of the promoters for each specific action in accordance with specified
criteria.
• Each promoter is casting and training before out to work.
Portfolio
• There are not all our services belong to portfolio format
We are generally unconventional.
• But you can always order the individual
PRESENTATION of our work by sending a request to
[email protected] pointing out in addition to your contacts,
the branch in which you work and the types of
advertising, branding and PR-services that you need.
• The company has formed an interesting and informative
portfolio, but we can also provide a portfolio of our
employees who have worked for years in major
advertising agencies of the international level so that you
appreciate their experience and qualification
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