AS Applied ICT D Royall This presentation considers the following aspects of advertising and how ICT has impacted it. What is advertised Methods of Advertising Types of Advertising Methods of Advertising Types of Advertising Hardware Considered Software Considered Slide 2 of 8 New IT products have changed what is available on the market. Examples are: Computers and peripherals Electronic Products such iPhones, Media players and Mobile Phones Computers Games – consoles, games from stores and games for downloading Web Based services such as e-commerce, banking on-line and home delivery Domestic (white goods, flat screen TV sets etc) have become IT based and such advances need promoting Slide 3 of 8 Web Sites – getting people to visit a web site is tough! Blogging Billboards and advertisements on things such as vehicles (can be used to promote a business web site) Links from web sites and adverts on other sites such as GOOGLE DTP able to help create adverts in Newspapers, Magazines, Flyers and Posters Multimedia now used to create adverts for TV, Cinema and Radio – please bear in mind the vast growth in radio and TV channels Slide 4 of 8 Product Advertising IT has allows better visual presentation of goods on TV, Web Sites and with presentations at exhibitions and in stores. For examples, cars be seen being driven, food being eaten, Business Advertising IT has allowed business to advertise themselves more effectively. It is a form of advertising where it is the BUSINESS that is the focal point rather than the product. Business now spend a great deal of time resources promoting themselves to other business – which requires a very different approach and a different type of media. Service Advertising Insurance Government Services Tourism Banking Education Social Services Slide 5 of 8 Computers with Mouse and Keyboard Printer (laser and inkjet) Scanner Modem Microphone Speakers Video camera Digital camera Slide 6 of 8 Web authoring packages Word-processing DTP Spreadsheet Database Communications software Slide 7 of 8 1. A Business has set up quite an impressive web site that both advertises the business and provide e-commerce facilities to its customers. Explain to a new business how it could ensure it had plenty of visitors to its web site (500 words). 2. Imagine you are going to set up a small advertising agency. Describe the hardware and software you will need giving reasons for your choices and how you will use such products (500 words). Slide 8 of 8