Global CSI – Plant Doctor Game
Author/Facilitator
Introductory Comments
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Passion for technology driven social impact
Latent need – skills development/awareness
What I am not – solution neutral
Conservative audience
Defining Product Category
Creating Demand (pull not push)
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Global CSI
Plant Doctor Game
Who has the urgent PROBLEM ?
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• Centre for Agricultural Biosciences International
(CABI)
Solution – Collaborative Team Effort
• Bondi Labs - connector
• QUT Institute for Future Environments
• Crawford Fund
• CSIRO Biosecurity Flagship
• Plant Biosecurity CRC
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Home – QUT Institute for Future Environments
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Millennium Development Goals
Eradicating extreme poverty and hunger,
Achieving universal primary education,
Promoting gender equality and empowering
women,
Reducing child mortality rates,
Improving maternal health,
Combating HIV/AIDS, malaria, and other diseases,
Ensuring environmental sustainability, and
Developing a global partnership for development
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Big Problem – Food Security
Pests & Diseases > Crop Losses
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Solution 1.0 - CABI Plantwise Program
 Partner National Ministry’s of Agriculture & NGO’s
 Leverage local agricultural extension worker network
 Plant Doctor (PD) Training – 2 Days Face2Face Classroom Model
 PD’s operate Plant Clinics & populate Knowledge Bank
 History: 13 Years
• 24 Countries
• 2000 Plant Doctors
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Plant Doctor Training Model 1.0
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Plant Clinics – Two Way Value Proposition
Number of competent Plant Doctors bottleneck to growth
Problem 2.0
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 Significant donor pressure to:
• Cost effectively scale Plantwise program
• Ensure effective skills & knowledge transfer
 Support more small/subsistence farmers
 Ensure genuine competency (skills mastery)
development
 Ensure retention of skills and ongoing competency
development
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Solution 2.0 - Mobile Serious Games
Hardware > Mobile Platform (tablet)
 Rapid growth - accessible/affordable
Software > Skills Development Content
 Simple Experiential Learning Content
 Engaging + Interactive
 Contextualised + Meaningful
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Millennium Development Goals
Eradicating extreme poverty and hunger,
Achieving universal primary education,
Promoting gender equality and empowering
women,
Reducing child mortality rates,
Improving maternal health,
Combating HIV/AIDS, malaria, and other diseases,
Ensuring environmental sustainability, and
Developing a global partnership for development
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Proof of Concept – Plant Doctor Game
Key Project Resources – Whole of Product Effort
 CABI Plant Doctor Trainers
 QUT Game Design Student Team
 QUT Education Games PhD Project
 QUT Institute of Future Environments (IFE) – Lab
 CSIRO Biosecurity – Domain expertise
 Plant Biosecurity CRC – Domain expertise
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Hardware - Nexus Android Platform
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Focus - Plant Doctor Core Skills
 Plant Health Diagnostic Process
 Critical Thinking Skills – Not Fact Memorization
Plant Biosecurity Phases
Prevention
Surveillance
Prepared
ness
Response
Plant
Health
Diagnostics
Recovery
Managem
ent
Actual Diagnostic Process
Plant Biosecurity CRC Project Leader
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Diagnostic Decision Tree Process
Specimen
Biotic
Abiotic
Other
Plant Doctor Game – Proof of Concepts
• Sorting Game
• CSI Game
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Challenges
Crossing the Chasm
Future Directions
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Agribusiness Dealer Training
• Partner Global Agribusiness Corporations
• Enabler - Commodity Seller to Solution Seller
• Enabler - Environmentally sustainable Plant Health advice
Plant Doctor Game – Farmer Version
Thank You