Media Pack Our Coverage Talking to people across Tyne & Wear 770,000 Women 1.499m Total Population 729,000 Men Local, engaging, trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits. A typical Metro Radio listener is aged between 25 & 45. They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family.. Proud of their North East roots, their home and family. Metro Radio reach over half a million adults every week Metro Radio Watch our audience GROW! 15+ 15-24 25-34 35-44 45-54 55+ 1,499 243 230 214 256 557 1 Week Reach (000s) 436 99 96 84 77 81 % Reach 29% 41% 42% 39% 30% 14% Average Hours 7.6 3.4 10.4 6.8 12.0 6.0 4 Week Reach (000s) 662 154 138 122 114 127 4 week reach % 44% 63% 60% 57% 45% 23% 13 Week Reach (000s) 826 187 164 148 141 165 13 week Reach % 55% 77% 71% 69% 55% 30% Population (000s) Source: RAJAR, Metro Radio TSA, 6 months ending June 14 It Works! I think they were well targeted ads that got across a message that we couldn’t get across in another medium. They sold significantly better. We certainly have paid back the advertising and the investment that went into producing the ads. It was great to hear people in shops saying that they’d heard the advert. We’ve seen a massive impact that Metro has had. High level increases in the Newcastle, Sunderland and Durham areas, in some cases up to 40-50% and the only difference between 2012 and 2013’s marketing for Pulman was the introduction of Metro The campaign was a really big success we went from zero smart cards being used in the North East to 73,000 being used in just under a year! We advertised a recruitment day on air for 10 days and over 600 people text in for more information. We had amazing results… Over 300 people attended the recruitment event. Weekly reach (000’s) *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending June 14 600 500 436 400 358 298 300 279 274 272 185 200 162 102 100 0 Metro Radio BBC Radio 2 Capital North Smooth Radio East* North East BBC Radio Newcastle* BBC Radio 1 BBC Radio 4 Heart North East Magic 1152 (Newcastle) Total hours by station *stations marked with an asterisk do not cover the whole of the total survey area 4,000 Source: RAJAR, Metro Radio TSA, 6 months ending June 14 3,572 3,311 3,500 3,000 2,500 2,241 2,000 2,146 1,959 1,503 1,500 1,345 1,000 898 866 Magic 1152 Heart North East 500 0 BBC Radio 2 Metro Radio BBC Radio Smooth Radio BBC Radio 4 Capital North BBC Radio 1 Newcastle* North East East* Market share by station *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending June 14 16% 14% 13.9% 12.9% 12% 10% 8.7% 8% 8.3% 7.6% 5.8% 6% 5.2% 4% 3.5% 3.4% Magic 1152 Heart North East 2% 0% BBC Radio 2 Metro Radio BBC Radio Smooth Radio BBC Radio 4 Capital North BBC Radio 1 Newcastle* North East East* When Listeners Trust us, They Trust You Source: iPSOS MORI 50% of Metro listeners rate us 8,9 or 10 out of 10 on trust. Metro Radio listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners. 44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth). Through our digital platforms we talk to 258,000 people Every single month! Your campaign will hit every one of them Solutions for Every Challenge Full Creative Media Services Advertising Campaign Outside Broadcast Online Idea generation E-Shot Startup Creative On Air Promotion (dialog & tender) Research Sponsorship Media Bus Social Media Bespoke Events Off Air Promotion At the Heart of Our Community With our charity Cash For Kids Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2013 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.