Media Pack
our coverage
talking to local people from all over the region
1.509m Population
Women 771k
Men 738k
metro radio
local, engaging, trusted…
•
Metro Radio provides the most local,
relatable and entertaining shows, balanced
with the best variety of the biggest chart hits.
•
A typical Metro Radio listener is aged
between 25 & 35.
•
They lead a fast-paced, busy life, working
hard and playing hard.
•
Their social scene is important with
weekends for friends and family.
•
Proud of their North East roots, their home
and family.
magic 1152
playing just great songs…
•
•
Magic plays the biggest hits from the 60s 70s
and 80s.
Our award winning presenters provide great
company with relaxed, informed and
entertaining shows.
•
The typical Magic 1152 listener is aged 35 – 55.
•
They love their family and have money at their
disposal.
magic 1152 playing just great songs
Abba
Elton John
Diana Ross
Queen
The Beach Boys
Smokey Robinson
Chic
Bee Gees
The Beatles
Michael Jackson
metro radio and magic 1152
weekly reach (000’s)
0
100
200
300
400
500
Bauer Newcastle
503
Metro Radio
434
BBC Radio 2
355
Capital North East*
331
BBC Radio Newcastle*
316
BBC Radio 1
282
Smooth Radio North East
206
Real Radio North East
Magic 1152 (Newcastle)
000’s
254
BBC Radio 4
BBC Radio FIVE LIVE
600
180
151
*stations marked with an asterisk do not cover the
whole of the total survey area
131
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
metro radio and magic 1152
total hours by station
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
3,711
BBC Radio 2
2,878
Metro Radio
2,430
BBC Radio 4
2,134
BBC Radio Newcastle*
2,081
Smooth Radio North East
000’s
1,798
BBC Radio 1
1,745
Capital North East*
1,426
Magic 1152
BBC Radio FIVE LIVE
5,000
4,304
Bauer Newcastle
Real Radio North East
4,500
1,225
1,009
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
metro radio and magic 1152
market share by station
0%
2%
4%
6%
8%
10%
12%
14%
Bauer Newcastle
13.7%
Metro Radio
10.6%
BBC Radio 4
8.9%
BBC Radio Newcastle*
7.9%
Smooth Radio North East
7.7%
BBC Radio 1
%
6.6%
Capital North East*
6.4%
Magic 1152
BBC Radio FIVE LIVE
18%
15.8%
BBC Radio 2
Real Radio North East
16%
5.2%
4.5%
*stations marked with an asterisk do not cover the
whole of the total survey area
3.7%
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
metro radio and magic 1152
multi week listenership
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
1,508
254
240
219
256
540
1 Week Reach (000s)
% Reach
Average Hours
503
33%
8.6
100
39%
4.3
102
43%
7.8
98
45%
8.8
89
35%
11.1
113
21%
10.8
4 week Reach (000s)
4 week Reach %
741
49%
156
61%
146
61%
136
62%
130
51%
171
32%
13 week Reach (000s)
13 week Reach %
909
60%
190
75%
173
72%
160
73%
158
62%
217
40%
Source: RAJAR, Metro Radio TSA, 6 Months PE Mar 2013
when the listeners trust US they trust YOU!
•
•
•
•
•
44% of Metro listeners have taken action after they heard
something on the station! (V 29% Capital and Real and
20% Smooth).
Metro Radio listeners are more positive and receptive to
advertising on the station than competitor stations’
listeners are… 74% of Metro listeners say it is good for
ads (V Capital 63%, Real 62% and Smooth 51%).
46% of Metro listeners think Metro’s ads are relevant to
people in this area, a fifth more than Capital/Real
listeners and double the Smooth figure.
Half of Metro listeners rate us 8,9 or 10 out of 10 on trust.
Metro listeners are twice as likely to
recommend something they heard to others than
Capital, Smooth and Real listeners.
Source: IPSOS MORI 2012
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at the heart of our community
with our charity cash for kids
Cash for Kids raises funds for sick, disabled and
underprivileged children across the North East.
In 2012 the charity raised over £1 million supporting 30,359
local children.
81% of UK consumers agree that they are more likely to buy a
product associated with a cause they care about.
The 2 causes that draw the widest support from the general
public are medical research and children/young people.
Your chance to do this locally whilst still promoting your
brand.
Cash For Kids puts a programme of sponsorable events on
across each year to raise funds and our listeners love them.