Media Pack
our coverage
talking to local people from all over the region
1.509m Population
Women 771k
Men 738k
metro radio
local, engaging, trusted…
•
Metro Radio provides the most local,
relatable and entertaining shows, balanced
with the best variety of the biggest chart hits.
•
A typical Metro Radio listener is aged
between 25 & 35.
•
They lead a fast-paced, busy life, working
hard and playing hard.
•
Their social scene is important with
weekends for friends and family.
•
Proud of their North East roots, their home
and family.
metro radio
weekly reach (000’s)
0
100
200
300
400
500
Bauer Newcastle
503
Metro Radio
434
BBC Radio 2
355
Capital North East*
331
BBC Radio Newcastle*
316
BBC Radio 1
282
Smooth Radio North East
206
Real Radio North East
Magic 1152 (Newcastle)
000’s
254
BBC Radio 4
BBC Radio FIVE LIVE
600
180
151
*stations marked with an asterisk do not cover the
whole of the total survey area
131
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
metro radio
total hours by station
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
3,711
BBC Radio 2
2,878
Metro Radio
2,430
BBC Radio 4
2,134
BBC Radio Newcastle*
2,081
Smooth Radio North East
000’s
1,798
BBC Radio 1
1,745
Capital North East*
1,426
Magic 1152
BBC Radio FIVE LIVE
5,000
4,304
Bauer Newcastle
Real Radio North East
4,500
1,225
1,009
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
metro radio
market share by station
0%
2%
4%
6%
8%
10%
12%
14%
Bauer Newcastle
13.7%
Metro Radio
10.6%
BBC Radio 4
8.9%
BBC Radio Newcastle*
7.9%
Smooth Radio North East
7.7%
BBC Radio 1
%
6.6%
Capital North East*
6.4%
Magic 1152
BBC Radio FIVE LIVE
18%
15.8%
BBC Radio 2
Real Radio North East
16%
5.2%
4.5%
*stations marked with an asterisk do not cover the
whole of the total survey area
3.7%
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
metro radio
multi week listenership
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
1,508
254
240
219
256
540
1 Week Reach (000s)
Average Hours
434
29%
6.6
92
36%
4.4
94
39%
8.0
93
43%
7.8
71
28%
7.1
83
15%
6.0
4 week Reach (000s)
654
145
134
131
107
133
4 week Reach %
43%
57%
56%
60%
42%
25%
13 week Reach (000s)
815
179
161
156
134
173
13 week Reach %
54%
70%
67%
71%
52%
32%
% Reach
Source: RAJAR, Metro Radio TSA, 6 Months PE March 2013
metro radio
multi week listenership
900
815
753
800
654
(000s)
700
600
500
434
400
300
200
100
0
1 week
4 week
8 week
13 week
Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13
Predicted cumulative audiences
when the listeners trust US they trust YOU!
•
•
•
•
•
44% of Metro listeners have taken action after they heard
something on the station! (V 29% Capital and Real and
20% Smooth).
Metro Radio listeners are more positive and receptive to
advertising on the station than competitor stations’
listeners are… 74% of Metro listeners say it is good for
ads (V Capital 63%, Real 62% and Smooth 51%).
46% of Metro listeners think Metro’s ads are relevant to
people in this area, a fifth more than Capital/Real
listeners and double the Smooth figure.
Half of Metro listeners rate us 8,9 or 10 out of 10 on trust.
Metro listeners are twice as likely to
recommend something they heard to others than
Capital, Smooth and Real listeners.
Source: IPSOS MORI 2012
solutions for every challenge
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at the heart of our community
with our charity cash for kids
Cash for Kids raises funds for sick, disabled and
underprivileged children across the North East.
In 2012 the charity raised over £1 million supporting 30,359
local children.
81% of UK consumers agree that they are more likely to buy a
product associated with a cause they care about.
The 2 causes that draw the widest support from the general
public are medical research and children/young people.
Your chance to do this locally whilst still promoting your
brand.
Cash For Kids puts a programme of sponsorable events on
across each year to raise funds and our listeners love them.