MEDIA PACK METRO RADIO RAJAR, Q2 2012 Metro Radio, 55 Degrees North, Pilgrim Street, Newcastle-upon-Tyne, NE1 6BF Metro Radio Station Information Target Audience: 25-44 year olds. Core Target Audience: 25-34 year olds. Station Format: Offering more music variety with the biggest and most engaging personalities. Music ranges from Robbie Williams to The Scissor Sisters and from Madonna to U2. The station is at the heart of North East life and in love with life around here. Metro Radio news, sport and unique air borne traffic watch are always locally relevant, making us the Number 1 choice for people living and working in the region. Typical Listener: Lead fast-paced, busy lives, working hard and playing hard. Social scene is important with weekends for friends and family. Like to look good and are fashion conscious. Proud of their North East roots, their home and family. Transmission Area • • • ADULT POPULATION MEN WOMEN 1,508,000 738,000 770,000 Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Metro Radio & Magic 1152 Weekly Reach by Station 0 100 200 300 400 484 Bauer Newcastle 374 Metro Radio 335 BBC Radio 2 326 Capital North East (was Galaxy)* 296 BBC Radio Newcastle* 287 BBC Radio 1 197 BBC Radio 4 Magic 1152 (Newcastle) BBC Radio FIVE LIVE 000’s 227 Smooth Radio North East Real Radio North East - (was Century Radio) 500 179 168 *stations marked with an asterisk do not cover the whole of the total survey area 157 Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Metro Radio & Magic 1152 Total Hours by Station 0 500 1000 1500 2000 2500 3000 3500 4000 4195 Bauer Newcastle 3615 BBC Radio 2 2438 Metro Radio BBC Radio 1 2209 Capital North East (was Galaxy)* 2190 2049 BBC Radio Newcastle* 000’s 1987 BBC Radio 4 1793 Smooth Radio North East 1757 Magic 1152 (Newcastle) Real Radio North East - (was Century Radio) BBC Radio FIVE LIVE 4500 1317 *stations marked with an asterisk do not cover the whole of the total survey area 916 Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Metro Radio & Magic 1152 Market Share by Station 0 2 4 6 8 10 12 14 18 15.8 Bauer Newcastle 13.6 BBC Radio 2 9.2 Metro Radio BBC Radio 1 8.3 Capital North East (was Galaxy)* 8.2 7.7 BBC Radio Newcastle* % 7.5 BBC Radio 4 Smooth Radio North East 6.7 Magic 1152 (Newcastle) 6.6 Real Radio North East - (was Century Radio) BBC Radio FIVE LIVE 16 5 *stations marked with an asterisk do not cover the whole of the total survey area 3.4 Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Metro Radio Multi week Listenership Adults 15+ 1,508 Adults 15-24 254 Adults 25-34 240 Adults 35-44 240 Adults 45-54 234 Adults 55+ 540 1 Week Reach (000s) % Reach Average Hours 374 25% 6.5 105 41% 5.0 70 29% 4.6 86 36% 7.6 58 25% 8.6 55 10% 7.8 4 week Reach (000s) 4 week Reach % 578 38% 159 63% 107 45% 128 53% 86 37% 88 16% 13 week Reach (000s) 13 week Reach % 732 49% 192 76% 134 56% 157 65% 107 46% 116 21% Population (000s) Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Metro Radio Multi week Listenership 800 732 671 700 578 (000s) 600 500 400 374 300 200 100 0 1 week 4 week 8 week 13 week Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Predicted cumulative audiences Metro Radio Our Website - www.metroradio.co.uk Our successful website enables our advertisers to communicate in an interactive and visual way. Many on-air advertisers now signpost listeners to the station website to engage with their brand. Combining radio and online significantly enhances response - 57% of people check things out on the internet after just hearing about them on the radio. Source: Radio Advertising Bureau In July, www.metroradio.co.uk has had 433,429 page impressions, with 60,478 unique users, spending on average 8 minutes 45 seconds on the site. Metro Radio Our Newsletter We have an opted in e-database of almost 72,000 listeners who regularly receive email communication from us. This receptive audience can be reached via advertorial features in our monthly station e-newsletter and we also offer solus communication for advertisers based on exciting competitions. Both of these options allow the reader to click through to full and extended features on www.metroradio.co.uk where we can collect data for you through our opt in service. Many advertisers have built substantial databases through using this solution. Metro Radio Our Advertising Environment The wide variety of great music on Metro Radio provides a mood lifting environment for your commercial messages to be positioned. Below are a number of examples of local businesses who have benefitted from keeping good company: Dalton Park celebrated their 5th birthday with a four week ‘Fiver Fever’ promotion that dominated Metro Radio culminating in a grand final with a birthday party event at Dalton Park. Heather Scott, Marketing Manager said "the coverage we received and our event on Saturday were fabulous...with over 5,000 cars attending, in the region of 17 to 20,000 people! Along with record sales for the day!" The Tile Shed first came on air with a three month campaign that included strong creative and a measurable offer. Across the three month period, sales increased by 10%. Landsdowne Taxis targeted the massive student fresher market with a sponsorship of a Metro Radio developed interactive website for Freshers, OnLine Newcastle, coupled with 10,000 joint branded lanyards which were distributed to the new freshers. Landsdowne received a record 4,500 calls in the first week of the campaign! Go North East bus driver recruitment open day was attended by over 100 people. The client said this was a great success, reaching new quality people that would not usually pick up the traditional recruitment pages of local press. Win a conservatory from Finishing Touches ran on Metro Radio, directing listeners to our website. Over 2,000 entered and 854 opted in to receive more information from Finishing Touches. To advertise call Metro Radio on 0191 279 0266