2014
FASHION TV
JOIN US FOR A NEW AND EXCITING YEAR!
tough year for print media, but instead of hitting the
brakes we decided to rise to the challenge and maximise our creative
thinking skills. Spurred on by the readers’ love for the magazine, we
are confident that print is not in decline and actually believe in its
triumph and comeback. That sensation of sitting back and browsing
through the pages is the height of me-time, a true luxury in our
increasingly busy lives. This is why we now look better than ever –
both advertorially and editorially. That precious peaceful moment
has become even more special as we now offer our readers even
more insightful documentary features, confidence boosting career
stories and personal portraits, and plenty of trendsetting fashion
and beauty reports. Realising that the success of Instagram and
bloggers is down to their intimate relationship with the audience,
we have consciously removed impersonal Hollywood portraits in
favour of real life stories.
2013 was also the year that we invested time and effort into building
Plaza Kvinna’s brand. We introduced a new and revolutionary digital
media platform, Plaza Fashion TV, which proved a hugely successful
tool to report live f rom New York Fashion Week and on a large
screen television during TV3’s Top Model Event. We have recruited
a number of new interesting bloggers and now boast as many as 14
bloggers that have also begun making appearances in the magazine.
As our concept grows beyond the magazine, we stay up to date
by continuously developing creative and individually customised
solutions. Regardless if our readers follow us on Facebook or
Instagram or just one blogger, stay in the loop of the latest trends on
Plazakvinna.com or browse the physical magazine, we have become
an essential part of their lifestyle.
With two editors-in-chief in place, we at Plaza Kvinna believe in
the value of teamwork. We’re convinced that by collaborating with
you we’ll perform our absolute best. We’re thrilled to have you on
board as an advertiser and partner to our exciting world of fashion.
2013 was a
editorial team
editor in chief/Creative
Jennie Birgmark
[jennie@plazakvinna.com]
editor in chief/editorial
Malin Lundberg
[malin@plazakvinna.com]
features editor
JONNA DAGLIDEN
[JONNA@plazakvinna.com]
layout
sofia adamson
[sofia@plazakvinna.com]
head of fashion and beauty
LOVISA BERGSTRAND
[LOVISA@plazakvinna.com]
fashion editor
MALIN SJÖSTEDT
[MALIN.SJOSTEDT@plazakvinna.com]
fashion and beauty editor
EMILIA KLANG
[EMILIA@plazakvinna.com]
contributing fashion editor
Johan magnusson
[johan@plazakvinna.com]
Jennie Birgmark
Editor in Chief/Creative
Malin Lundberg
Editor in Chief/Editorial
k
READER PROFILE
The Plaza Kvinna reader
Our typical reader is an affluent women in the midst of her career who
enjoys adding a touch of luxury to her life. We try to avoid talking about
age as a number and prefer the concept of mental age, because the topics we
cover are as likely to attract a 25-year-old as a 55-year-old. But if we have
to put a number on it, our average reader is 34 years old. She lives in one
of the top three largest cities in Sweden, typically earns 33,000 sek/month
and outbids our competitors’ readers in her passion for keeping track of
the latest fashion news, indulging in beauty treatments, holidaying abroad,
exploring new cuisine, maintaining a healthy lifestyle, decorating the home
and keeping fit.
To put it simply, Plaza Kvinna’s typical reader is a curious person when
it comes to reading and learning – a grateful audience who devours every
last bit of our content.
Women...................89 %
Men.........................11 %
age:
20-24...................10 %
25-29...................10.8 %
30-34...................14.8 %
35-39...................13.8 %
40-44...................10.5 %
45-49...................7.9 %
average age 34
INCOME/MONTH:
19,000-21,999 kr +.............5.1 %
22,000-24,999 kr +.............9 %
25,000-29,499 kr +.............12.3 %
29,500-34,999 kr +.............13.9 %
35,000-41,999 kr +.............11.7 %
42,000-49,999 kr +.............5.2 %
AVERAGE INCOME 33 000 kr
[ORVESTO CONSUMER_2013:2]
live
Greater Stockholm...........35 %
Greater Gothenburg.........12.1 %
Greater Malmö..................9.8 %
Large municipalities
(90’+ Inhab).....................13.2 %
Medium size municipalities ,
(50’-90’ Inhab)..................6.9 %
AREAS OF INTEREST
Fashion news....................88.2 %
Beauty care.......................67 %
Exploring new cuisine......80.5 %
Healthy food.....................79.2 %
Exercise............................78.3 %
Music................................82.9 %
Film..................................78.6 %
Celebrities........................34.6 %
Holidaying abroad............87 %
Home decoration.............82.5 %
Meeting new people.........75.4 %
OBJECTIVES
WHAT CAN WE EXPECT TO HAPPEN AT PLAZA
KVINNA DURING 2014?
• Plaza Kvinna turns 20! We will celebrate our birthday with a super size
jubilee issue, no 10. Although recognised throughout the year, the jubilee
celebration will peak during October.
• Plaza Kvinna will be the official partner of TV3’s Top Model Sweden
during spring 2014. Plaza Kvinna will have an editorial involvement
throughout the series and the prize awarded to the winner is appearing
as Plaza Kvinna’s covermodel. As Top Model Sweden will be broadcast in
40 episodes for 10 weeks during primetime, Monday to Thursday 7:30pm,
Plaza Kvinna will have a widespread visibility, both as a magazine and
brand. Each episode will feature Plaza Kvinna’s cover and viewers will
be reminded of the final prize at regular intervals. Plaza Kvinna’s chief
editors will also be in the jury in the final show.
• Official partner of Collector Swedish Open in Båstad. In the summer
of 2013, Plaza Kvinna adorned the centre court, exclusively supported
Collector’s official easylivingblogg through Plaza Fashion TV, and
participated in seminars, events and parties organised during the week.
This year Plaza Kvinna’s involvement will be even greater.
• Expansion of Plaza Fashion TV. Last autumn we had our first paying
business partner of Plaza Fashion TV’s live reports from the fashion weeks
in Stockholm, New York, London and Milan. The concept, which allows
advertisers to own an entire feature, will be further developed in the spring.
• Plaza Kvinna Business. As high income earners, Plaza Kvinna’s target
audience have great career ambitions. With this in mind, we’ve made the
decision to expand on the career, business and entrepreneurship theme
by earmarking distinct business sections in selected issues.
• New creative solutions and tailor-made events. We came up with lots of
new ideas in 2013, from supplements and innovative magazine advertorials
to creative web and blog partnerships, all of which we will continue to
develop in the year to come. No idea is too small and nothing is holding
our creativity and flexibility back. Try us out!
Price and format
spread
format:
450 x 298 mm*
t y p e a r e a : 420 x 270 mm
p r i c e : 74.000 SEK
1st spread 89,000 SEK
2-7th spread 79,000 SEK
half page horizontal
225 x 298 mm
205 x 270 mm
p r i c e : 44,000 SEK
1-7th spread 49,000 SEK
type area:
half page vertical
107 x 298 mm
t y p e a r e a : 100 x 270 mm
p r i c e : 27,000 SEK
format:
3RD cover
back cover
format:
format:
Gatefolder
1 : 214 x 298 mm
f o r m a t 2 : 222 x 298 mm
p r i c e : 149,000 SEK
format
2
format:
format:
225 x 298 mm*
s a t s y t a : 205 x 270 mm*
p r i c e : 49,000 SEK
1
full page
quote for special format
225 x 144 mm
205 x 130 mm
p r i c e : 27,000 SEK
type area:
225 x 273 mm
205 x 270 mm
p r i c e : 72,000 SEK
satsyta:
*Add 3 mm cutting area for
bleed format
* Special placement +10%
plaza kvinna promotion
Oscar
de la renta
– aftOnklänningarnas mästare
PARTNER PROMOTIONS/ADVERTORIALS
we have had extensive experience of
developing ideas into concepts that reach beyond conventional ad solutions.
AT PLAZA PUBLISHING GROUP
advertisers we tailor-make everything from
supplements, advertorials and pick & mix pages to groundbreaking fashion
shoots. Our formats have proven popular both with readers and advertisers.
Aiming to exceed the most innovative and exciting solutions the market
has to offer, our goal is to bring out new concepts and unique ideas with
the help of our clients.
IN PARTNERSHIP WITH
WE OFFER an exclusive concept where you as the advertiser are provided
tailor-made solutions with our editorial team, sales team or creative sales
department to reach your target group on their terms.
right from when the idea begins to take shape
until the end product, where our editorial team takes over to produce
everything from content to form, ensuring the promotion reflects Plaza
Kvinna’s look and tone of voice. With you as an advertiser we can create
unique solutions for print, web, editorial supplements, competitions,
tailor-made events and other innovative methods of collaboration on
social media platforms.
WE’RE ACTIVELY PRESENT
PARTNER PROMOTION/ADVERTORIALS is a creative ad solution synergising
with the magazine’s individual tone of voice and graphic style. The
advertorial solutions are formed by our own editorial team – always in close
collaboration with the client and our editors-in-chief. Utilise our creativity
to reach your future customers in a brand new, fun and innovative way!
GUIDELINES
An advertorial page with an editorial tone of voice is complete with
the logotypes of both the magazine and the advertiser – Plaza Kvinna
Promotion in collaboration with. Advertorial pages adhere to the Plaza
Publishing Group’s guidelines and are as such marked as adverts.
Contact
Therese fernberg/manager and ad sales
Therese@PLAZAKVINNA.COM
+46 (0)8 50 11 89 96
LikA soFistikerAd som eLegAnt är hAns design,
LikA tidLös som rätt i tiden är hAns PArFym.
Couture-konstnären osCAr de LA rentA skAPAr
kLänningAr oCh doFter som kvinnor genom
årtionden äLskAt Att bärA.
Av LovisA bergstrAnd
Foto rostAm ZAndi, ALL over Press
många är dE kända kvinnor som vandrat ner såväl för röda
mattan som för altargången, klädd i någon av Oscar de la Rentas
fantastiska kreationer. En färgstark, men ändå sofistikerad, elegans är
vad som har kommit att känneteckna hans design, vilket har fått flera
av Amerikas First Ladies, såsom Jackie Kennedy, Hillary Clinton och
Nancy Reagan, att genom tiderna klä sig i dräkter signerade de la Renta.
Precis samma tidlöshet, glädje och sofistikation speglas även i hans
dofter. Oscar de la Rentas signaturdoft Oscar lanserades 1977, men är än
idag en mycket populär doft. Den är klassisk och elegant, blommig med
inslag av kryddor och mjuka noter av trä.
En viktig ingrediens som återfinns bland noterna är ylang ylang; en
blomma som anknyter till själva trädgårdarna från Oscar de la Rentas
barndom i Västindien.
OSCAR DE LA RENTA
Han föddes 1932 i dominikanska
republiken. vid 18 års ålder flyttade
han till madrid för att studera konst,
men hans modeillustrationer ledde
honom in i designvärlden; som
lärling hos Balenciaga och därefter
lanvin. i två år gjorde han sedan
Couture-kollektioner för Elizabeth
arden, innan han 1965 öppnade
sitt modehus under eget namn.
Live in Love är oscar de la rentas senaste doft. det är en ljuv
blomsterbukett av hyacint, liljekonvalj och jasmin, som vilar i en bas av
trä och mysk. pris 595 kr/50 ml.
doft för kvinnor,
”En
skapad av En man
som älskar dEm.
Parfymera dig i lager
Oscar-serien är bred, och innehåller förutom parfymen även tvål,
bodylotion och ett parfymerat kroppspuder. Detta är för att kunna
lägga parfymen i lager, vilket är en metod inom parfymvärlden som
används för att göra det mesta utav en doft. Det handlar inte om
att dofta starkare, utan mer om att låsa fast doften så att den varar
mycket längre.
Redan i badet kan du förbereda huden genom att använda
en parfymerad tvål eller olja för att ge huden de bästa förutsättningarna. På en torr hy fäster inte parfym lika bra, så
återfuktning är viktigt för att få doftmolekylerna att stanna
kvar på huden. Använd därför en bodylotion för att få
parfymen att dofta längre. Har du en oljigare hud, som inte
absorberar en lotion, kan du istället – eller också – använda
ett parfymerat talkpuder för att låsa fast doften ytterligare.
Vad gäller parfymen, som är det sista steget, gör du bäst
i att placera den där blodet flyter nära huden, som
vid vrister, sidan av nacken och mellan brösten. Det
ger den sista avslutande touchen till den
eleganta Oscar de la Renta-kvinnan.
Oscar är signaturparfymen från 1977.
det är en klassiskt blommig doft med
inslag av kryddor och mjuka doftnoter av
trä. pris 545 kr/50 ml.
Esprit d’Oscar är en modern uppdatering av oscars
signaturparfym. En orientalisk blomsterdoft som
öppnar upp med citrus, har ett hjärta av jasmin och
apelsinblomma, och en varm bas av tonkaböna och
vetiver. pris 635 kr/50 ml.
BLOggTipS!
Hur känns det
att jobba bakom kulisserna på
ett av världens mest prestigefulla
modehus? det får du veta på
oscarprgirl.tumblr.com – en
blogg full av modeinspiration och
fantastiskt fotografi!
technical data
orders
Ad sales
Plaza Publishing Group AB
Visiting Address
Warfvinges väg 45
Mailing address: Box
302, 104 25 Stockholm.
Phone: +46 (0)8 50 11
88 00
Fax: +46 (0)8 50 11 88 01
For more info, please visit
www.plazapg.se.
Therese Fernberg [Manager and Ad sales]
phone: +46(0)8 50 11 89 96 e-mail: therese@plazakvinna.com
Carina Svensson [Ad Sales]
telefon: +46(0)50 11 88 91 e-mail: carina@plazakvinna.com
traffic
Farraba Haider p h o n e : +46(0)8 50 11 88 31
e - m a i l : annons@plazakvinna.com
technical data
n u m b e r o f i s s u e s : 12/year p r i n t e d c i r c u l at i o n : 50 000 ex
t s - e d i t i o n : 32 900 ex p r i n t i n g p r o c e s s : Offset
m a x i m u m s c r e e n d e n s i t y : 150 lpi b i n d i n g : Adhesive binding
C o l o r s : Europe scale a d v e r t i s i n g m a t e r i a l : Digital.
Sent in accordance with Plaza Publishing’s
material specification, which is attached with the order confirmation. i n s e r t p a p e r : 80g Nova Press.
p a p e r c o v e r : 250g Galeri Art d i s t r i b u t e d b y : Tidsam
r e a d e r s t a t i s t i c s b y : Orvesto
debit information
Insert, special placement smallest format full page add 10%. Swedish
VAT added to all prices.
a n n u l m e n t : Only in writing to the company at least three months
prior to the publication date.
other regulations
The magazine reserves the right to refuse non-desirable adverts.
complaints
Complaints about inserted adverts must be made within 7 days of
the publication date. Regarding any invoices a complaint should
be made within 14 days of the invoice date. The magazine is not
responsible for mistakes ­caused by deficient material. In case of
adverts being delayed no right to compensation is given. Without an
­enclosed printing sample no right to compensation is given.
themes and publication plan 2014
Nr 1. Festive season | Winter fashion quick fix & food |
[material deadline 2013 11 07 date of publication 2013 12 10]
Nr 2. career | Exercise, wellbeing & business fashion |
[Material deadline 2013 12 13 date of publication 2014 01 21]
Nr 3. spring fashion | Fashion-, beauty- & interior design
[Material deadline 2014 01 14 date of publication 2014 02 18]
Nr 4. hair special | Jeans, weekend breaks & shoes |
[Material deadline 2014 02 11 date of publication 2014 03 18]
Nr 5. swim wear special | Body, exercise & sunglasses |
[Material deadline 2014 03 14 date of publication 2014 04 24]
Nr 6. summer fashion | Beauty, spf & scents |
[Material deadline 2014 04 14 date of publication 2014 05 20]
Nr 7. holiday fashion | watches, jewellery & beauty |
[Material deadline 2014 05 12 date of publication 2014 06 17]
Nr 8. career | Hair & business fashion |
[Material deadline 2014 06 09 date of publication 2014 07 15]
Nr 9. autumn fashion | beauty, interior design & exercise |
[Material deadline 2013 06 27 date of publication 2014 08 19]
Nr 10. 20th anniversary | Accessories & jeans |
[Material deadline 2014 08 18 date of publication 2014 09 23]
Nr 11. beauty special | Anti-ageing, shoes & bags |
[Material deadline 2014 09 15 date of publication 2014 10 21]
Nr 12. christmas special | Watches, jewellery, scents & spa |
[Material deadline 2014 10 13 date of publication 2014 11 18]
Nr 1. party fashion | Makeup, quick fix & winter travel
[Material deadline 2014 11 11 date of publication 2014 12 16]
PLAZAKVINNA.COM
DAILY UPDATES AT PLAZAKVINNA.COM
• The news feed on plazakvinna.com is updated several times a day, giving
the latest fashion, culture and beauty news compiled by our web editor.
• plazakvinna.com collects material from the published magazines,
including beauty product tests and travel guides.
• plazakvinna.com is currently home to thirteen bloggers sharing their
daily lives and covering topics within fashion, beauty, health and lifestyle.
OUR BLOGGERS AREd:
Engberg’s Children’s Fashion blog
Daphne Léon’s Star Trends
Valerie Wigardt’s Health blog
Alia’s Beauty & Lifestyle blog
Clara’s Travel blog
Susanne’s Home Decoration blog
Brock’s Fashion blog
Jolana Nika’s Exercise blog
Anna’s London blog
Angelina’s On-the-Go blog
Tove’s Gourmet blog
Fashion by Kim B
Love Leontine
PLAZAKVINNA.COM/WEBBANNONSERING
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[For further technical specification see the
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plaza fashion tv
WEB TV IN A STYLISH FORMAT
Plaza Fashion TV kicked off during Stockholm Fashion Week
2013. The format received a warm welcome by the fashion
industry as well as our readers/viewers. A fluid extension of the
blog phenomenon, Plaza Fashion TV was invited backstage,
f rontstage and other must-be places during the eventful week.
The next assignment, TV3’s Top Model Sweden Event,
saw Plaza Fashion TV broadcast on big screens watched by
thousands of spectators. The concept quickly took off and
during Collector Swedish Open in Båstad, the official website
hosted Plaza Fashion TV trend updates which functioned as
a warm up ahead of, and during, Båstad’s tennis week. This
is also where our first ever sponsor partnership was born.
Collector Easyliving was named our official partner for the
autumn fashion weeks with Plaza Fashion TV broadcasting
f rom Stockholm, New York, London and Milan. To date our
Plaza Fashion TV team has interviewed Donna Karan, Michael
Kors, Victoria Silvstedt and Molly Sandén to name but a few.
In 2014, we will continue to expand this exciting format and
offer advertisers and partners the opportunity to own features
by either incorporating their own moving images or a text body
in the start and end of a feature.
FOR SPONSORSHIP OF PLAZA FASHION TV,
PLEASE CONTACT
jennie birgmark,
EDITOR-IN-CHIEF/creative
jennie@PLAZAKVINNA.COM
+46 (0)8 50 11 89 32
malin lundberg
EDITOR-IN-CHIEF/editorial
malin@PLAZAKVINNA.COM
+46 (0)8 50 11 88 33