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JOIN US FOR A NEW CREATIVE YEAR
2014 was fantastic! As
Plaza Kvinna celebrated its 20th birthday we
had every reason to honour our magazine’s fashion journey. While
the print publishing industry faced some serious challenges, we
kept identifying new routes to creative collaborations, partnerships
and events. We have, with great pride and pleasure, witnessed the
steady increasing in number of readers on digital platforms such
as Readly and Qiozk. The sensation of sitting back and browsing
through the pages (whether digital or physical) is the height of
me-time, a true luxury in our increasingly busy lives. With an even
prettier surface than before, we want to give our readers more of
the top quality beauty and fashion content that we’re known for,
including interviews with the fashion industry’s most-wanted,
trend-setting interior guides, delicious and healthy recipes and
career boosting portraits. 2014 also saw the arrival of The Beauty
of Entrepreneurship (BOE) in collaboration with Löwengrip Care
& Color. With the winner awarded 50 000 SEK and a new career
starter kit, BOE is intended to promote female entrepreneurship.
In response to the overwhelming positive feedback the competition
received in all of our channels we are beyond excited to continue
to expand on BOE in 2015. While we love fashion and beauty we
also recognise the importance of raising awareness of struggles
around the world. With the motto ‘No surface without depth’ we
initiated a partnership with Specsavers for the charity project
#gesyn. If by donating our glasses, Plaza Kvinna and its readers
can play a role in improving the lives of Tanzanian women and
children by giving them the opportunity to go to school and better
their living standards – what could be more important?
With two editors-in-chief in place, we at Plaza Kvinna believe
teamwork is the way forward – and it certainly is a lot more
fun this way! In partnership with you we will create customised
solutions with a 360 degree reach. With this in mind, we welcome
you onboard as an advertiser and partner to our world of fashion.
Jennie Birgmark
Editor-in-Chief/Creative
Malin Lundberg Aguilera
Editor-in-Chief/Editorial
EDITORIAL TEAM
EDITOR-IN-CHIEF/CREATIVE
JENNIE BIRGMARK
[JENNIE@PLAZAKVINNA.COM]
EDITOR-IN-CHIEF/EDITORIAL
MALIN LUNDBERG AQUILERA
[MALIN@PLAZAKVINNA.COM]
art director
SOFIA ADAMSON
[SOFIA@PLAZAKVINNA.COM]
HEAD OF FASHION & BEAUTY
LOVISA BERGSTRAND
[LOVISA@PLAZAKVINNA.COM]
FEATURES EDITOR
JONNA DAGLIDEN
[jonna@PLAZAKVINNA.COM]
FASHION EDITOR
MALIN SJÖSTEDT
[MALIN.SJOSTEDT@PLAZAKVINNA.COM]
FASHION & BEAUTY EDITOR
EMILIA KLANG
[EMILIA@PLAZAKVINNA.COM]
WEB EDITOR
CECILIA PERSSON
[CECILIA@PLAZAKVINNA.COM]
THE PLAZA KVINNA READER
READER PROFILE
Our typical reader is an affluent woman in the peak of her career, eager to take on the
challenges life presents. She is highly educated, interested in further studies and passionate
about fashion, beauty, health and travels – anything that brings light to her daily life. As we
avoid focusing on traditional age, we prefer the concept of mental age. This is because the
topics we cover are as likely to attract a 20-year-old as a 55-year-old. But if we have to put a
number on it, our average reader is 34 years old, she lives in one of the main Swedish cities,
typically earns 33 000 SEK/month, and outbids our competitors’ readers in her passion for
keeping track of the latest fashion news, indulging in beauty treatments, holidaying abroad,
exploring new cuisine, maintaining a healthy lifestyle, decorating the home and keeping fit.
To put it simply, Plaza Kvinna’s typical reader is a curious person when it comes to reading
and learning – a grateful audience that devours every last bit of our content.
AGE:
LIVE:
Greater Stockholm....28,1 %
Greater Gothenburg..16,5 %
Greater Malmö...........14,4 %
Large municipalities
(90’+ Inhab)................13,2 %
Medium size municipalities
(50’-90’ inv)..................6,9%
MONTHLY INCOME: [kr=SEK]
19 000-21 999 kr +.............5,2 %
22 000-24 999 kr +.............6,8 %
25 000-29 499 kr +.............12,4 %
29 500-34 999 kr +.............11,8 %
35 000-41 999 kr +.............8,7 %
42 000-49 999 kr +.............4,6 %
50 000-64 999 kr +.............2,9 %
AREAS OF INTERESTS:
Fashion news..............71,6 %
Beauty care.................62,8 %
Exploring new cuisines..72,1 %
Health foods.................75 %
Health and exercise.....70,5 %
Film.............................71,6 %
Music...........................70,1 %
Holidaying abroad.......80,7 %
Holidaying in Sweden..69,8 %
Interior design..............77,8 %
Meeting new people......76 %
20-24...................13,5 %
25-29...................12,2 %
30-34................... 9,4 %
35-39...................11,4 %
40-44................... 9,6 %
45-49................... 9,2 %
50-54................... 9,5 %
EDUCATION LEVELS:
College > 2 years............32,4 %
Three year high-school..26,1 %
College < 2 years............19,2 %
Secondary school...........11,2 %
Two year high-school......11,1 %
[ORVESTO CONSUMER_2014:1]
OBJECTIVES
WHAT CAN WE EXPECT TO HAPPEN AT PLAZA KVINNA
DURING 2015?
• The Beauty of Entrepreneurship. This brand new entrepreneur award was
introduced in 2014 in partnership with Löwengrip Care & Color. Passionate
about female entrepreneurship, Plaza Kvinna launched a scholarship to help
kickstart the winner’s business idea by providing financial support and practical
guidance. The Beauty of Entrepreneurship will continue to expand in 2015 when
new categories will be added to the concept.
• Multiple digital platforms. During 2014 Plaza Kvinna was available on several
digital platforms such as Readly and Qiozk. We will continue to expand on this
in 2015, so whether you prefer the luxury of glossy pages or the convenience
of a digital version, the choice is yours. The magazine will also be available in
English in the near future.
• Media partner of Specsavers’ collection #gesyn. Autumn 2014 saw the launch
of Specsavers’ charity project #gesyn which serves to donate used spectacles to
Tanzania’s poor. Plaza Kvinna plays an active role, both during the campaign
and on location. We want to contribute to a visible change and help Tanzanian
women and children realise their potential through education.
• Plaza Kvinna Business. Plaza Kvinna’s readership consists of driven people
with above average incomes. With this in mind we have chosen to allocate
more space to business and career related topics and will earmark business
pages in selected issues.
New creative solutions and customised events. Our glamourous 20th birthday
bash at Sturecompagniet in Stockholm was not the only highlight of 2014. We
also developed a range of innovative magazine advertorials and creative online
partnerships.There is nothing stopping our flexibility and creativity as we believe
that no idea is too small. Don’t be afraid of putting us to the test!
Price and format
spread
format:
450 x 298 mm*
t y p e a r e a : 420 x 270 mm
p r i c e : 74.000 SEK
1st spread 89,000 SEK
2-7th spread 79,000 SEK
half page horizontal
225 x 298 mm
205 x 270 mm
p r i c e : 44,000 SEK
1-7th spread 49,000 SEK
type area:
half page vertical
107 x 298 mm
t y p e a r e a : 100 x 270 mm
p r i c e : 27,000 SEK
format:
3RD cover
back cover
format:
format:
Gatefolder
1 : 214 x 298 mm
f o r m a t 2 : 222 x 298 mm
p r i c e : 149,000 SEK
format
2
format:
format:
225 x 298 mm*
s a t s y t a : 205 x 270 mm*
p r i c e : 49,000 SEK
1
full page
quote for special format
225 x 144 mm
205 x 130 mm
p r i c e : 27,000 SEK
type area:
225 x 273 mm
205 x 270 mm
p r i c e : 72,000 SEK
satsyta:
*Add 3 mm cutting area for
bleed format
* Special placement +10%
plaza kvinna promotion
Oscar
de la renta
– aftOnklänningarnas mästare
PARTNER PROMOTIONS/ADVERTORIALS
we have had extensive experience of
developing ideas into concepts that reach beyond conventional ad solutions.
AT PLAZA PUBLISHING GROUP
advertisers we tailor-make everything from
supplements, advertorials and pick & mix pages to groundbreaking fashion
shoots. Our formats have proven popular both with readers and advertisers.
Aiming to exceed the most innovative and exciting solutions the market
has to offer, our goal is to bring out new concepts and unique ideas with
the help of our clients.
IN PARTNERSHIP WITH
WE OFFER an exclusive concept where you as the advertiser are provided
tailor-made solutions with our editorial team, sales team or creative sales
department to reach your target group on their terms.
right from when the idea begins to take shape
until the end product, where our editorial team takes over to produce
everything from content to form, ensuring the promotion reflects Plaza
Kvinna’s look and tone of voice. With you as an advertiser we can create
unique solutions for print, web, editorial supplements, competitions,
tailor-made events and other innovative methods of collaboration on
social media platforms.
WE’RE ACTIVELY PRESENT
PARTNER PROMOTION/ADVERTORIALS is a creative ad solution synergising
with the magazine’s individual tone of voice and graphic style. The
advertorial solutions are formed by our own editorial team – always in close
collaboration with the client and our editors-in-chief. Utilise our creativity
to reach your future customers in a brand new, fun and innovative way!
GUIDELINES
An advertorial page with an editorial tone of voice is complete with
the logotypes of both the magazine and the advertiser – Plaza Kvinna
Promotion in collaboration with. Advertorial pages adhere to the Plaza
Publishing Group’s guidelines and are as such marked as adverts.
Contact
Therese fernberg/manager and ad sales
Therese@PLAZAKVINNA.COM
+46 (0)8 50 11 89 96
LikA soFistikerAd som eLegAnt är hAns design,
LikA tidLös som rätt i tiden är hAns PArFym.
Couture-konstnären osCAr de LA rentA skAPAr
kLänningAr oCh doFter som kvinnor genom
årtionden äLskAt Att bärA.
Av LovisA bergstrAnd
Foto rostAm ZAndi, ALL over Press
många är dE kända kvinnor som vandrat ner såväl för röda
mattan som för altargången, klädd i någon av Oscar de la Rentas
fantastiska kreationer. En färgstark, men ändå sofistikerad, elegans är
vad som har kommit att känneteckna hans design, vilket har fått flera
av Amerikas First Ladies, såsom Jackie Kennedy, Hillary Clinton och
Nancy Reagan, att genom tiderna klä sig i dräkter signerade de la Renta.
Precis samma tidlöshet, glädje och sofistikation speglas även i hans
dofter. Oscar de la Rentas signaturdoft Oscar lanserades 1977, men är än
idag en mycket populär doft. Den är klassisk och elegant, blommig med
inslag av kryddor och mjuka noter av trä.
En viktig ingrediens som återfinns bland noterna är ylang ylang; en
blomma som anknyter till själva trädgårdarna från Oscar de la Rentas
barndom i Västindien.
OSCAR DE LA RENTA
Han föddes 1932 i dominikanska
republiken. vid 18 års ålder flyttade
han till madrid för att studera konst,
men hans modeillustrationer ledde
honom in i designvärlden; som
lärling hos Balenciaga och därefter
lanvin. i två år gjorde han sedan
Couture-kollektioner för Elizabeth
arden, innan han 1965 öppnade
sitt modehus under eget namn.
Live in Love är oscar de la rentas senaste doft. det är en ljuv
blomsterbukett av hyacint, liljekonvalj och jasmin, som vilar i en bas av
trä och mysk. pris 595 kr/50 ml.
doft för kvinnor,
”En
skapad av En man
som älskar dEm.
Parfymera dig i lager
Oscar-serien är bred, och innehåller förutom parfymen även tvål,
bodylotion och ett parfymerat kroppspuder. Detta är för att kunna
lägga parfymen i lager, vilket är en metod inom parfymvärlden som
används för att göra det mesta utav en doft. Det handlar inte om
att dofta starkare, utan mer om att låsa fast doften så att den varar
mycket längre.
Redan i badet kan du förbereda huden genom att använda
en parfymerad tvål eller olja för att ge huden de bästa förutsättningarna. På en torr hy fäster inte parfym lika bra, så
återfuktning är viktigt för att få doftmolekylerna att stanna
kvar på huden. Använd därför en bodylotion för att få
parfymen att dofta längre. Har du en oljigare hud, som inte
absorberar en lotion, kan du istället – eller också – använda
ett parfymerat talkpuder för att låsa fast doften ytterligare.
Vad gäller parfymen, som är det sista steget, gör du bäst
i att placera den där blodet flyter nära huden, som
vid vrister, sidan av nacken och mellan brösten. Det
ger den sista avslutande touchen till den
eleganta Oscar de la Renta-kvinnan.
Oscar är signaturparfymen från 1977.
det är en klassiskt blommig doft med
inslag av kryddor och mjuka doftnoter av
trä. pris 545 kr/50 ml.
Esprit d’Oscar är en modern uppdatering av oscars
signaturparfym. En orientalisk blomsterdoft som
öppnar upp med citrus, har ett hjärta av jasmin och
apelsinblomma, och en varm bas av tonkaböna och
vetiver. pris 635 kr/50 ml.
BLOggTipS!
Hur känns det
att jobba bakom kulisserna på
ett av världens mest prestigefulla
modehus? det får du veta på
oscarprgirl.tumblr.com – en
blogg full av modeinspiration och
fantastiskt fotografi!
technical data
orders
Ad sales
Plaza Publishing Group AB
Visiting Address
Warfvinges väg 45
Mailing address: Box 302,
104 25 Stockholm.
Phone: +46 (0)8 50 11 88 00
Fax: +46 (0)8 50 11 88 01
For more info, please visit
www.plazapg.se.
Therese Fernberg [Manager and Ad sales]
phone: +46(0)8 50 11 89 96 e-mail: therese@plazakvinna.com
Carina Svensson [Ad Sales]
telefon: +46(0)50 11 88 91 e-mail: carina@plazakvinna.com
Rosette Hirsch [Ad Sales]
telefon: +46(0)8 50 11 89 87 e-mail: rosette@plazakvinna.com
traffic
Farraba Haider p h o n e : +46(0)8 50 11 88 31
e - m a i l : annons@plazakvinna.com
technical data
n u m b e r o f i s s u e s : 12/year p r i n t e d c i r c u l at i o n : 50 000 ex
t s - e d i t i o n : 28 800 ex p r i n t i n g p r o c e s s : Offset
m a x i m u m s c r e e n d e n s i t y : 150 lpi b i n d i n g : Adhesive binding
C o l o r s : Europe scale a d v e r t i s i n g m a t e r i a l : Digital.
Sent in accordance with Plaza Publishing’s
material specification, which is attached with the order confirmation. i n s e r t p a p e r : 80g Nova Press.
p a p e r c o v e r : 250g Galeri Art d i s t r i b u t e d b y : Tidsam
r e a d e r s t a t i s t i c s b y : Orvesto
debit information
Insert, special placement smallest format full page add 10%. Swedish
VAT added to all prices.
a n n u l m e n t : Only in writing to the company at least three months
prior to the publication date.
other regulations
The magazine reserves the right to refuse non-desirable adverts.
complaints
Complaints about inserted adverts must be made within 7 days of
the publication date. Regarding any invoices a complaint should
be made within 14 days of the invoice date. The magazine is not
responsible for mistakes ­caused by deficient material. In case of
adverts being delayed no right to compensation is given. Without an
­enclosed printing sample no right to compensation is given.
THEMES AND PUBLICATION PLAN 2015
NO 1. FESTIVE FASHION | Make-up, quick fixes and winter travels|
[MATERIAL DEADLINE 2014 11 11 PUBLICATION DATE 2014 12 16]
NO 2. EXERCISE | Health boost and business special |
[MATERIAL DEADLINE 2014 12 12 PUBLICATION DATE 2015 01 20]
NO 3. SPRING FASHION | Fashion, beauty and interior trends |
[MATERIAL DEADLINE 2015 01 13 PUBLICATION DATE 2015 02 17]
NO 4. HAIR SPECIAL | Denim, weekend breaks and travels |
[MATERIAL DEADLINE 2015 02 10 PUBLICATION DATE 2015 03 17]
NO 5. SWIMWEAR SPECIAL | Body, fitness and sunglasses |
[MATERIAL DEADLINE 2015 03 13 PUBLICATION DATE 2015 04 21]
NO 6. SUMMER FASHION | Beauty, SPFs and fragrances |
[MATERIAL DEADLINE 2015 04 13 PUBLICATION DATE 2015 05 19]
NO 7. HOLIDAY FASHION | Watches, jewellery and beauty |
[MATERIAL DEADLINE 2015 05 11 PUBLICATION DATE 2015 06 17]
NO 8. CAREER | Hair and business fashion |
[MATERIAL DEADLINE 2015 06 08 PUBLICATION DATE 2015 07 14]
NO 9. AUTUMN FASHION | Trends, beauty and interior |
[MATERIAL DEADLINE 2015 08 03 PUBLICATION DATE 2015 08 25]
NO 10. ACCESSORY SPECIAL | Footwear, bags and denim |
[MATERIAL DEADLINE 2015 08 17 PUBLICATION DATE 2015 09 22]
NO 11. BEAUTY SPECIAL | Anti-age and outerwear |
[MATERIAL DEADLINE 2015 09 14 PUBLICATION DATE 2015 10 20]
NO 12. CHRISTMAS SPECIAL | Watches, jewellery, fragrances and spa |
[MATERIAL DEADLINE 2015 10 12 PUBLICATION DATE 2015 11 17]
NO 01. FESTIVE FASHION | Party make-up and winter travels |
[MATERIAL DEADLINE 2015 11 10 PUBLICATION DATE 2015 12 15]
PLAZAKVINNA.COM
DAILY UPDATES AT PLAZAKVINNA.COM
• The news feed on plazakvinna.com is updated several times a day, giving
our readers the latest fashion, culture and beauty news compiled by our
web editor.
• plazakvinna.com collects material from the published magazines,
including beauty product tests and travel guides.
• plazakvinna.com is currently home to ten bloggers sharing their daily
lives and covering topics within fashion, beauty, health and lifestyle.
OUR BLOGGERS
Barnekow’s Lifestyle & Beauty
Engberg’s Children’s fashion blog
Luxe by Daphne Léon
Valerie Wigardt’s Health blog
Susanne’s Interior blog
Brock’s Fashion blog
Annas London blog
Angelinas On-the-Go-blog
Toves Gourmet blog
Fashion by Kim B
PAGE VIEWS/MONTH
100 000
PLAZAKVINNA.COM/WEBBANNONSERING
TOP BANNER
size 980x120
price 9,000 SEK/WEEK
ARTICLE BANNER
Size 430x268
price 8,000 SEK/Week
LARGE INLINE
size 250x240
price 6,000 SEK/week
VIDEO INLINE
size 250x240
price 10,000 sek/week
SUPER INLINE
size 250x600
price 8,000 sek/week
BACKGROUND BANNER
size 1666x700
price 15,000 sek/week
INLINE
size 250x120
price 4,000 sek/week
booking of banners
please contact
THERESE FERNBERG
THERESE@PLAZAKVINNA.COM
+46 (0)8 50 11 89 96
minimum booking time
1 week
[For further technical specification see the
seperate attachment: Web advertisement]
plaza fashion tv
WEB TV IN A STYLISH FORMAT
In addition to being available on plazakvinna.com and our very
own YouTube channel, Plaza Fashion TV is also broadcast on
Kanal 7. Plaza Fashion TV gives viewers access to all corners of
the fashion world, f rom behind to scenes to the catwalk. Visiting
the fashion weeks in New York, Paris, London and Milan, the
team has secured interviews with designers immediately after the
shows, picked up the latest trends on and off the catwalk and met
with the hottest fashionistas and bloggers.
To date our Plaza Fashion TV team has interviewed Donna
Karan, Michael Kors, Victoria Silvstedt and Molly Sandén to
name but a few. Alongside our partners we have monitored events,
catwalks, Stockholm Beauty Week, TV3 Top Model Sweden Event
as well as reported daily on trends f rom Collector Swedish Open
in Båstad. In 2014, we will continue to expand this exciting format
and offer advertisers and partners the opportunity to own features
by either incorporating their own moving images or a text body
in the start and end of a feature.
FOR SPONSORSHIP OF PLAZA FASHION TV,
PLEASE CONTACT
JENNIE BIRGMARK,
EDITOR-IN-CHIEF/CREATIVE
JENNIE@PLAZAKVINNA.COM
+46 (0)8 50 11 89 32
MALIN LUNDBERG AGUILERA
EDITOR-IN-CHIEF/EDITORIAL
MALIN@PLAZAKVINNA.COM
+46 (0)8 50 11 889 33