Course (code, title): ECO6002, Economics and organization of production
Topic 14. Communication Management
Tutor: Zhanabay Aminat Erkebekkyzy
Lecture outline
1. Nature of communication management.
2. Interpersonal communication.
3. Organizational communication.
1. Nature of communication management
Communication is a stable relationship between the participants in the
management process.
Communication Management, as the term implies means systematic supervision
of communication related activities with the aim of bringing about a systematic
change and an achievement of the stated objectives of the development or an
extension agency.
1. Nature of communication management
The communication process is made up
of 4 key components: encoding,
medium of transmission, decoding, and
feedback.
There are also 2 other factors in the
process: sender encoding message
channel, receiver decoding and noise
feedback.
The communication process begins
with the sender and ends with the
receiver.
Scheme of the Communication Process
1. Nature of communication management
Elements of the
Communication
Process
Sender (encoder) - creator of the message to convey information or an idea
Message- the information, idea or thoughts
Channel - route by which the message is sent (verbal or nonverbal)
Receiver (decoder) - individual who receives and interprets the message
Feedback - response the receiver gives to the sender of the message
Noise/Interference - anything that change the meaning of an intended message
Encoding a message - the sender has to begin by deciding what he/she wants
to transmit.
Decoding - after the appropriate channel or channels are selected, the message
enters this stage. Decoding is conducted by the receiver.
1. Nature of communication management
The purpose of the
message
is
to
correctly perceive,
understand
it.
Theory recognizes 4
functions
of
communication:
Information
This function is used for grabbing and sharing
information.
Control/Regulation This is used in order to literally regulate or control the
behavior of people. It is also utilized to regulate the
nature and number of activities that people engage in.
Motivation
This is used to power up preferences, desires,
needs, wants, decisions, goals, and strengths.
Social
This function is utilized to make social
relations/Emotional relationships.This is also used to form bonds,
Expression
intimacy, relations, and connections with others.
2. Interpersonal communication
Interpersonal communication is a process
of simultaneous interaction of communicants
and their influence on each other; the process
of exchanging messages and interpreting
them by two or more people who come into
contact with each other.
Ways/Methods of interpersonal communication
Face-to-face
Telephone
Group meetings
Formal presentations
Memos
Traditional Mail
Fax machines
Employee publications
Bulletin boards
Audio- and videotapes
Hotlines
E-mail
Computer conferencing
Voice mail
Teleconferences
Videoconferences
Nonverbal communication
 Nonverbal communication is a communication interaction between individuals without the use of words
without speech and language means presented in direct or any sign form.
 Human behavior signals the emotional states and nature of the interaction of communicating personalities.
Nonverbal means communication is expressed in clothes, hairstyle, facial expressions, posture, and
objects surrounding a person. Recognition and understanding of such behavior contribute to the
achievement of the highest degree of mutual understanding. Such information allows you to understand
the mood, feelings, expectations, experiences, intentions, as well as moral and personal qualities
communicating people.
3. Organizational Communication
Organizational communication is a broad field that encompasses all forms of communication
that allow organizations such as companies, government agencies, and non-profits to function,
grow, connect with stakeholders, and contribute to society.
On the basis of the relationship communication divided into:
Formal Communication
Informal Communication
Communication
in
a Informal communication networks exist in almost
business
environment, all organizations, contributing to the more efficient
consistent with the norms functioning of the formal structure ofcommand
of business and scientific transmission.
style, taking into account Often this form of dissemination of information is
the range of acceptability. not subject to any clear formalization.
At the same time, one cannot ignore the fact that
such a system can distort information. It does not
have a clear structure for the distribution of
responsibility and accountability.
3. Organizational Communication
Direction of communication flow:
Downward
Upward
It is a communicative flow moving Information in organizations moves
from the top level of management in a from a lower level to a higher one. The
group or organization to a lower level. main function of the upward flow of
communication is that the management
An example of such a communication receives information about the activities
flow is the communication of a boss and mood of the staff at the grassroots
with his direct subordinates. This flow levels.
of communication performs the
functions of transmitting orders, This communication flow may include:
instructions and instructions, as well as progress
reports,
suggestions,
stimulating, motivating and evaluating recommendations, opinions, complaints
employees.
and requests for support and assistance,
information about emerging conflicts.
3. Organizational Communication
Open
3 types of communication networks:
The movement of information can be stopped because it gets to the element of
the control structure at the end of the channel, it can also stumble upon the
"intermediary“ or "controller".
Closed
Deadlocks and controllers are either missing or can be bypassed.
Combined
Combine both principles of construction and are more inherent in large multilevel organizations.
Home task
Topic Title
Answers to questions about
lecture materials (8 -14 week) and
1) practical exercises. Including
formulas and their use in practice.
2)
Analyze the Global Innovation
Index of any country and
compare it with Kazakhstan
https://www.wipo.int/giiranking/en/rank
Number of
hours
Form of
reporting
Deadline
1
Vace to face
The 15th
week
Presentation in
the group (you
must upload to
MS Tims)
The 14th
week
1
Lecture notes in copybook, as well as a glossary – will be checked in practical classes
Thanks for your attention!