Business Communication
1. What does “successful business communication” mean?
a. Straight to the point
b. Personal Relationship
c. Make connection
2. How can you create a communication “connection” with others?
a. Using critical thinking to understand what other’s needs
b. Say and do things to meet those needs
Primary goals of Business Communication
A. Saving time for people
a. Ways to achieve this goal
i. Know exactly the needs.
ii. Make service available
iii. Support easy to reach / accessible
iv. Straight to the point
B. Make people happy
a. Ways to achieve this goal
i. Provide good services
ii. Meet their expectations
iii. Affordability
iv. Establishing the relationship/ paying attention
v. Be responsible to the services / customer’s service
What 21st century trends affect a manager’s communication strategy?
A. Economic change
a. Service/information (intangible)
B. Organizational
a. Flatter and less hierarchy
C. Global diversity
D. Generational age
E. Technology
F. Ethic
G. Legally Law Regulation
Definition: Communication
A. Same understanding
Barrier to achieving the same understanding
1. Assumptions
2. Expectations
3. Emotions
4. Lack of time
5. Content
6. Style
7. Nonverbal
1. Both (sender and receive) responsible for creating same understanding
2. How can we maximize mutual understanding our communication?
a. Feedback to make sure that the message is understood.
A. Verbal Communication (def: uses words about 7%)
a. Writing
b. Speaking
c. Reading
d. Listening
B. Nonverbal communication (93%)
a. Body language (eye contact, gesture, visual 55%)
b. Ton of voice (how you speak 38%)
Building Blocks of Business Messages
A. Grammar
B. Style (choice of words that we use)
a. Clear
b. Concise (saying more with less words)
c. Personal
C. Content/Structure
D. Presentation
1. Why is critical thinking essential for effective business communication
a. Saving time & easy to understand
b. Making a connection
c. Avoid misunderstanding but at the same time, building a relationship
2. What is critical thinking?
a. The process of evaluating & questioning the quality of one own thinking.
3. Characteristics of critical thinking?
a. Consider the audience
b. Get all necessary info together before you speak
c. Use appropriate standard before taking action
d. Consequences, keep open mind about change
e. Effective communication.
f. Asking the why question
4. Barrier to effective critical thinking page 11
5. Using critical thinking in business communication 12
6. Why is understand your receiver important?
a. Same understading
b. To exchange message
c. Determine the right way to present the message.
7. What should you consider about the receiver, when planning for communication? Page 13
Content Analysis
A. Why is analyzing the content of one’s message important?
a. Make sure the content is approiated for the receiver
b. Make sure both sender and receiver have the same undersatnidng
B. What factors should one consider about the message content, when planning for
communication?
a. Reason and purpose
b. Tone
c. Fact or opinion
d. Sensitive, how important is the content to the receive
e. Controversal
C. What the relationship between the message content and the message structure?
a. The content determine the structure
Organizing Commnucation Content
Step 1: Identify your object (Specifics)
Step 2: Consider the receiver
Step 3: Gather all necessary informations
Step 4: make an outline form
Empahsis is a major communication principle should one use when organizing the content of a
message
Emphasi: pay attention to the specific part of content. Making one thing is more important
Way to show emphasis
Put it first
Format techniques
Tone of voice/ Body language
Repetition
Bullets
Content
Direct / indirect page 17
A. Common channel
1. Face to face
2. Phone call or telephone
3. Message / Email / Social Media
4. Reports/ Memos/ Letters
Other Channel Opotions
Audio Conferencing.
Video Conferencing.
1. Bndwidth page 19
2. Technology to enchance communication page 20
3.