Mason Phillips 479-586-1655 | mjphillips2000@gmail.com | Bella Vista, Arkansas 72714 PROFESSIONAL SUMMARY Market-savvy marketing leader with strong background building client relationships and launching dynamic campaigns. Strengthen marketing approaches by leveraging current trend knowledge and balancing customer needs. Capture new customers and deep penetration consistently with strategic plans. SKILLS • Marketing strategy development • E-Commerce • Partnership development • Search Engine Optimization • Brand Development (SEO) • Media Buying • Customer acquisition • Budget administration • KPI tracking EXPERIENCE Marketing Manager Aytu BioPharma, 2023 - Current • Build, sustain and report on core ecommerce marketing KPIs across our channels (Amazon, Google, Meta, Organic) including Source traffic analysis, marketing & sales initiatives, and integrated earned/paid campaigns that deliver an increase in new customer acquisition, traffic, engagement, conversion, AOV, etc. • Lead overall strategy & execution for the ecommerce DTC priorities & while driving day-to-day execution of marketing projects and initiatives supporting ecommerce revenue objectives and improving customer engagement. • Facilitate launch of new products and supporting campaigns to better integrate our therapeutic categories into a wholesome approach that is sustainable in advertising mediums. • Maximize current tactics and unlock new opportunities to drive growth such as SEO, retention/loyalty, affiliate & partners programs, demand generation. • Optimization of content & site merchandising to refine the online user experience, customer journey & engagement, site navigation, commerce flow & full DTC marketing funnel. • Collaborate with technical partners (internal and external) to develop and deliver a best-in-class site experience and meet/exceed target conversion metrics. • Lead web analytics related to eCommerce, work with Analytics and Finance teams to create and communicate performance scorecards that measure quality and quantity of traffic, optimize purchase journey, and ultimately increase conversion. • Continuous user testing & research, leverage industry research and best practices for ongoing DTC innovation, updates, and recommendations • Hire, train, and develop consulting staff through strong consistent coaching and mentorship, creating a culture of openness Senior Account Manager Boundless Agency, 2022 - 2023 • Manage digital/social strategy, execution, measurement, and optimization of large brand campaigns • Manage content calendars and daily community management for our social media clients • Play a key role in content planning, management, creation, and tracking • Work across teams to execute social initiatives that are fresh, effective, and measurable to client KPIs • Develop paid media campaigns on Facebook, Twitter, and Instagram; place ad buys, monitor bids and performance analytics • Track key metrics in detailed reports for both daily social media functions and specialized campaigns • Brief creative and production teams on design and concepts for all interactive programs • Implement content management strategies for professional athletes and other celebrities/entertainers to boost fan base and endorsement value • Work with a variety of digital and social vendors to help execute campaigns • Develop paid media campaigns on Facebook, Twitter and Instagram; place ad buys, monitor bids and performance analytics Paid Social Media Manager DB Dynamo, 2021 - 2022 • Developed successful media buying strategies aligned with market trends and budgets provided. • Managed-up to team leads and freelancers to lead the team on client goals. • Head of execution on multi-platform paid media strategies, while successfully monitoring budgets on a weekly, monthly, quarterly, and yearly basis. • Discovered key optimization opportunities to effectively maximize ROI (Return on investment). • Successfully managed client relations for the organization. • Managed and optimized social campaigns daily with combine paid budgets of $500k+. Brand Manager - Ecommerce And Digital Marketing Heypex Global, 2019 - 2021 • Increased online sales by developing and implementing in-depth digital marketing strategies, identifying areas of weakness and formulating appropriate improvements. • Developed an automatic order fulfillment process capable of receiving online orders from retailers and appropriately delegating orders to warehouses, ensuring 100% accurate and on-time deliveries. • Managed Ecommerce operations and systems, planning comprehensive advertisement campaigns and creating engaging content to drive business. • Analyzed digital consumer trends to maintain a thorough understanding of up-to-date market developments to utilize in detailed strategies. • Collaborated with teams of software engineers and web designers to manage internal websites effectively, routinely making changes to optimize webpages and online stores. Ecommerce Marketing Manager Cook's Natural Market, 2018 - 2019 • Planned promotional and advertisement campaigns in collaboration with upper-level management and other marketing directors; targeted ads directly at identified groups and primary consumers. • Developed product pricing strategies based on data gathered from comprehensive market analysis, ensuring competitive pricing and rates. • Managed the customer email list, creating customized emails to be sent out to hundreds of customers detailing promotional campaigns and new items.
