Orson Dave Vincent Daug
Before delving into the mechanics of campaign ethics, it's essential considering why
ethical campaigns are vital in the first place. To do so, we must first determine the aim of a
political campaign. A campaign should ideally clarify the candidates' positions and
personalities so that people might give educated judgments about who they want to see
elected. Any method that interferes with this clarity like deception, financial influence, etc.
would thus be immoral, even if utilized by a politician who really cares about his or her
constituents. However, social media has transformed the game, allowing incumbents and
newcomers alike to communicate directly with people on issues ranging from policy to what
they ate for supper.
To understand why societal and political manipulation is a unique concern for social
media, the aims, operations, and legal standing of the different corporate players must be
understood. Social media networks such as Facebook, Twitter, Instagram, YouTube, and
TikTok enable transnational one-to-few or many-to-many communication. "In the web 2.0
age, an unlimited "crowd" of people may anonymously and almost free of charge "express"
criticism and dissent through Twitter and Facebook." Initially, social media was associated
with good outcomes such as creative engagement, political participation, and crosspromotion "Citizen journalism" should give diverse viewpoints and aid in avoiding material
filtering through governments or traditional media editors through the engagement of media
consumers. The internet followed the concept of freedom like freedom of thinking, freedom
of opinion, freedom of speech and expression, and freedom of information and this was
inspired by technological breakthroughs. New internet technologies offer challenges to
traditional institutions and concepts of election communication control, such as free
association, expenditure restrictions, and political advertising regulation. They jeopardize
present regulation's capacity to provide a fair playing field in electoral communication
between new and established campaigns, affluent and poor, corporate and civil society
campaigns. Traditional institutions and conceptions of election communication control, such
as free association, expenditure limits, and political advertising regulation, are being
challenged by new internet technologies. They endanger current regulation's ability to
guarantee a level playing field in electoral communication for new and existing campaigns,
wealthy and impoverished citizens, corporate and civil society campaigns.