A2: Change Management Takeaway
Case Analysis of J.C. Penney
Course : Communication & Collaboration :
Change Management
MGT-6041 – FMBANDD
Professor DR. Matthew Fisher
Huimin Chen
October 2022
Description of Assignment:
This assignment is based on the simulation exercise we will do in this course:
Answer the following questions concisely and precisely in bullet points. Follow the word limit guideline
for each question:
1.
2.
3.
4.
Which campaigns are effective for customer acquisition? (Word limit: 50 words)
Which campaigns are effective for customer retention? (Word limit: 50 words)
How did intuition, analytics, and A/B testing guide your decision? (Word limit: 150 words)
What did simulation teach you about the effective process of data-driven decision making?
(Word limit: 150 words)