Marketing Director
based in or around New York
At CogBooks, we believe that a high quality of education should be accessible and affordable
for everyone. We develop learning technologies that help teachers and institutions achieve this
goal. Our Team are passionate about making a difference to the lives of students all over the
world by improving an individual’s learning experience, through which we are already
contributing to higher rates of academic success. As an ambitious and growing commercial-forprofit enterprise, we are looking to capitalize on a growing market opportunity in the higher
education space for our platform and solutions.
CogBooks Ltd. is a highly regarded learning technology company, committed to transforming
the way learning is delivered to secondary and further education students in the US, UK and
worldwide. The company has developed one of the most advanced ‘Adaptive Learning’
technologies in the industry and in December 2014 was the recipient of a $2m grant from the Bill
& Melinda Gates Foundation to develop specific courseware alongside Arizona State University.
The Foundation clearly believes that Adaptive Learning technology is going to revolutionize
education and CogBooks Ltd. is uniquely positioned to be a key player in the online education
sector going forward.
We are looking for a lead-driven and highly commercial Marketing Director; to be successful in
this position you will be expected to play an integral hands-on role in building our brand
identity and marketing outreach within the global market. You will have a genuine desire to
excel in exceeding lead generation targets and have a clear mandate to develop the brand of a
leading learning technology company, owning the CogBooks marketing roadmap and
responsible for execution against this to meet lead generation targets to deliver against our
business plan.
We have been investing in building our sales and commercial organisation and you will join a
global team of like-minded high caliber colleagues who together will be part of our global
success story. You will be a highly creative individual with entrepreneurial drive and
extraordinary flexibility to meet the demands of a high-energy start-up.
The Marketing Director is responsible for all CogBooks marketing activity, against a clear set of
monthly targets, and within fixed budgets.
Key tasks / responsibilities
• Strategize, manage and execute all marketing and PR activity, content and lead
generation activities
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• Build relationships with customers and partners to create successful marketing
campaigns generating leads and revenue opportunities
• Where appropriate this may involve some work in collaboration with agency partners to
deliver marketing strategies and campaigns from time to time.
• However, the creation of this new role is an investment in building and developing our
internal Marketing team and so will be focused towards hands on and proactive
execution-focused delivery against targets set in the business plan
• Input into product development cycle and bring new features to market
Essential skills & experience
• Senior level experience marketing a consumer proposition to an international audience
• Several years of proven experience within the US higher education and learning
technologies sector with demonstrated success in developing and executing resultsdriven marketing strategies and campaigns
• A deep understanding and hands on experience of using social media, referrals and
inbound marketing to drive leads and revenue generation activities
• An analytical, methodical approach
• Strong presentation skills, confident and persuasive communicator
• Stakeholder and relationship management skills both internally and externally
• Recruiting and managing other PR & marketing professionals whilst operating in a hands
on and execution focused capacity
• Working with external marketing and media agencies when appropriate
• Buying media, online and offline
• Managing budgets, internally and externally
Are you up for this challenge?
If you feel that you can champion our vision and have the ability to transfer our product into a
coherent marketing message and collateral, then we would love to hear from you.
Please send a detailed CV and covering letter including details of your current remuneration
and package to Lisa Thomson, HR Consultant – lisathomson@cogbooks.com.
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