10/23/22, 1:47 AM
Netflix India News: Netflix India, what’s next! Can the OTT biggie attract subscribers via the right content-pricing mix? - The Econ…
a total return of 3,693%. Now, in Q1 of 2022, as the news of subscriber loss broke,
the platform’s shares dropped by 35.1% and it lost USD54 billion in market cap
overnight. Bill Ackman, a billionaire investor, lost USD400 million as he
liquidated a USD1.1 billion bet on Netflix.
Due to this fierce competition, Netflix has lost 200,000 subscribers globally in the
first quarter of 2022, as it fell way short of its earlier forecast of adding 2.5 million
subscribers. Now, it has 221.64 million subscribers (globally) and expects to lose 2
https://economictimes.indiatimes.com/prime/media-and-communications/netflix-india-whats-next-can-the-ott-biggie-woo-subscribers-via-the-right-cont… 2/11