SMALL BOTTLE,
BIG DIFFERENCE:
3 reasons why by using your bottle
you help improve the world
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Water is the blood of the Earth.
Leonardo da Vinci
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Regardless whether drinking, cooking or
showering, without water nothing works.
We live in one of the most water-rich regions
of the world as you will later see yourself.
What else the water is used for and how you
can help people in less fortunate regions, you
will find out in this book.
TAKE CARE OF YOURSELF
WATER IS VITAL TO LIFE
Your body consists of 60-70% water, which is found in cells, blood plasma,
spine, eyes, stomach, and joints.
In the cells, for example, water helps transport oxygen, while in the kidneys
it helps with the elimination of toxins, and, in the brain, it is crucial in the
production of hormones and neurotransmitters.
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HOW MUCH WATER SHOULD YOU DRINK PER DAY?
1,5-2 Liter
2-2,5 Liter
Of course, if you happen to do
a lot of sports, live in a warm
region, or need more water for
other reasons, you should adjust
your water intake accordingly
and drink sufficiently more.
DID YOU KNOW THAT...
(in liters)
So many liters of water are used
to produce 1 kg of the following products:
Toilet
40
Beef
15.415
Lamb / Goat Meat
8.763
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3.265
1.644
Milk
Fruit
Veggies
962
Garden
17
7
6
5
Drinking / Cooking
3
Cereal
4.325
1.020
Cleaning
37
Personal Hygiene
5.988
7
Eggs
Laundry
Pork
Dishwasher
Chicken
Shower
122 liters is the average daily
consumption of water in private
households per 1 person
322
(Source: Water Footprint Network)
(Source: Deutsche Bausparkasse Baderia AG)
PET-BOTTLES AND POLLUTION
Now we know why water is not only vital to our bodies but also to the food
production as well as personal hygiene and everyday chores. No wonder then
that in order to fulfil the daily demands for water, massive amounts of it have
to be transported worldwide. Particularly popular in these terms are allegedly
practical disposable plastic bottles.
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Staggering 2,000,000
disposable plastic bottles are
used in Germany every hour,
which amounts to 48,000,000
per day, and an unimaginable
consumption of approximately
17,000,000,000 bottles per year.
(Source: Deutsche Umwelthilfe)
WHY ARE PET-BOTTLES SO HARMFUL?
Apart from their massive negative contribution to the waste
production and pollution, plastic bottles cause irreparable damage
to our oceans. The plastic garbage floating in the oceans gradually
deteriorates due to the waves motion and UV light, and releases
potentially toxic chemicals. This leads to numerous deaths of marine
(not exclussively) species due to ingesting or getting tangled in the
plastic, and to an impending ecological disaster. The impact of plastic
on the environment and especially on the oceans is addressed in
depth, for example, in the documentary Plastic Planet.
By using sustainable and
recyclable water bottles like
our 720°DGREE, you will always
have your drink with you,
avoid unpleasant aftertaste
of the PET-bottles, and,
moreover, significantly reduce
your waste production. By
choosing a reusable bottle, you
choose to make a difference
and contribute to reducing
senseless waste and pollution
and to protect our environment.
ENVIRONMENTAL IMPACT OF LONG-HAUL FREIGHT TRANSPORT
However, not only the production and
disposal of PET-bottles are harming our
environment. According to the German
Environmental Aid e.V., disposable bottles
are often transported over longer distances.
While the distance of the reusable bottles
transportation is on average 260 km, it takes
450 km more for the disposable bottles
to get to their destination. As a result, CO2
emissions are almost twice as high for PET
bottles.
CO2 in kg
pro 1,000 liter
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So ask yourself, does our water really have to
be transported that far? There is a cheaper
alternative: tap water. It is well regulated and
its quality is controlled by most developed
countries, so why not take the fresh water
directly from the tap?
(Source: Deutsche Umwelthilfe e.V.)
DID YOU KNOW THAT...
… we live in one of the most rich in water regions of the world?
FRESHWATER AVAILABILITY
(Cubic meter per person annually)
684,000
70,000
SURPLUS
15,000
ABUNDANT
6,000
ADEQUATE
2,500
STRESS
1,700
SCARCITY
1,000
EXTREME SCARCITY
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0
(Sources: FAO, UN, World Resources Institute)
NO DATA
WORLDWIDE WATER SCARCITY
In many parts of the world, there is already
a significant shortage of clean drinking
water. Therefore, providing people with
safe water is not just a major logistical
problem in developing countries but an
impending worldwide crisis.
FRESHWATER
(3,5%)
A staggering amount
of people do not have
an access to safe
water every year
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SALT WATER
(96.5%)
(Source: USGS Water Science School)
4 billion people
At least 1 month
1,8–2,9 billion people
4-6 months
500 billion people
12 months
TAKE CARE OF OTHERS
OUR MISSION
To improve the living conditions of the people in need, we have set
ourselves the goal to build wells in Ethiopia in cooperation with
the Neven Subotic Foundation.
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Why wells?
They not only provide access to
clean and safe drinking water but
also improve the local hygienic
conditions. As the result, for
example, such diseases as cholera
can be prevented and the overall
quality of life can be significantly
enhanced.
NEVEN SUBOTIC STIFTUNG
THE CURRENT SITUATION IN ETHIOPIA
In arid countries like Ethiopia, for the majority of people, clean water is hard to access. In up to 90%
of the cases, women and often children, are responsible for procuring water and firewood (UN
Water 2013). In rural Ethiopia, women and children have to walk for up to six hours every day just
to get water. The canisters they use weigh almost 20 kilograms each (water.org 2016). Currently, the
poor hygiene and, as the result, different illnesses often prevent children from attending the school.
“Not only the health risks affect the
children’s opportunities,” explains
Neven Subotic. “The girls especially are
disadvantaged, as it is the female family
members who are usually responsible
for dragging contaminated water for
miles from remote wells to their home
villages. There is no time for them to
go to school. The donations are used
to drill wells and build sanitary facilities
in schools and communities.”
NEVEN SUBOTIC STIFTUNG
ACCESS TO SAFE, CLEAN WATER = BETTER LIFE
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The goal of the Neven Subotic Foundation can be well summarized by the motto, “Together,
let’s give the children hope”. The Foundation’s mission is to give every child in the world a fair
and a real chance to lead a self-determined life. Because the plights of the world are in many
ways especially impactful for children, after careful consideration and research, we decided to
get to work.
By being provided with such basic things
as the free access to clean water, children
get not only the opportunity for personal
hygiene but to attend the school with no
health risks or interupptions. And this is one
of the essential prerequisites for people
to have a chance to further improve their
personal living conditions themselves. The
Foundation’s project 100% WASH (Water,
Sanitation, Hygiene) gives children access
to these vital essentials.
NEVEN SUBOTIC STIFTUNG
100% DONTATIONS GO DIRECTLY INTO THE PROJECTS
Having successfully established a network of trusted partners and organizations wellversed both in the subject matter and the local conditions, the impact of the engagement
has been fully realized.
To date, the foundation has enabled more than 50,000 people to gain access to clean and
safe drinking water and decent sanitary conditions through its projects. The foundation
documents the completion and sustainable success of the foundation projects with
personal reports, pictures, videos and the GPS location (geolocation).
Please visit nevensuboticstiftung.de to learn more about their current projects.
Neven Subotic covers all
administrative costs. Thus, every
donation is directly invested
100% without any deductions in
the project work.
We have plenty of functional, smartly designed
products, which you are more than welcome to
check out on our website www.720dgree.de.
Simply click on the product picture to learn more!
TRITAN SPORTS BOTTLES
uberBottle
simplBottle
twinBottle
INSULATED BOTTLES
noLimit
milkyBottle
Your support saves lives.
Your donations give the Ethiopian children
a chance for a better future.
Kaave UG (haftungsbeschränkt)
Liegnitzer Straße 9
33098 Paderborn
/720dgree
#my720
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