Recent studies done on the impact of CSR on customer satisfaction and retention
shows that philanthropy CSR has positive and significant influence on customer
satisfaction and loyalty (Nareeman and Hassan, 2013).
Today, consumers are more aware of the corporations' responsibility through better
education and through the influence of the media. It may no longer be accepted for
business organizations to neglect CSR. The role of businesses in society is no longer
focused on creating wealth alone but is also focused on acting responsibly towards
stakeholders (Harrison & Freeman, 1999).