Tuesday, 8 February, 2010
Olympus launches the VR-330:
VR
Feature Packed Allrounder with
ith a Powerful Zoom
Full-featured compact digital camera with a powerful 12.5x wide angle zoom lens.
Olympus Imaging Australia has today announced the Olympus VR-330, an impressive 12.5x
12.5 extra-wideangle optical zoom lens (24mm-300
300mm equivalent) camera with an ultra-compact
compact all-metal body that
easily fits in your pocket.
The VR-330’s powerful zoom lens and its outstanding 14-megapixel sensor,, combines with Magic Filters
to help you capture superbly creative images and videos. In addition, the VR-330
330 features:
•
Dual Image Stabilisation
ation- that takes the blur out of photography
•
3.0-inch LCD- with 460,000 pixels to compose and show off your work
•
3D photos- to create still photos that can be viewed with the added excitement and realism of
3D
12.5x Wide-Angle Zoom
Starting at a wider than usual 24mm and zooming to an impressive 300mm (35mm film photography
equivalent), you can easily capture expansive landscape and architectural vistas, large
larg groups of people,
and then zoom in to see distant objects as if they are right in front of you.
HD Videos and HDMI Control for a Home Theater Experience
The Olympus VR-330
330 shoots gorgeous 720p HD video, so you can capture movies in clear, crisp highdefinition at the touch of a button. With HDMI Control, playback is a breeze.
eeze. Gone are the days of
huddling around a tiny LCD to see the playback! Easily display
isplay your brilliant images and movies on an
HDTV by connecting
ing the camera with an optional HDMI™ cable. With HDMI Control, conveniently use
your HDTV’s remote to control playback from the comfort of your couch.
See the Whole Picture on Large 3.0-inch LCD Display
With a large 3.0-inch LCD display with 460,000 pixels, composing your shot has never been easier. The
large, crisp LCD of the VR-330 is the perfect creative companion for reviewing your work on the fly and
boasting your creativity to others.
Explore Your Inner Artist with Magic Art Filters
In-camera Creative Art Filters, called Magic Art Filters, enable users to enhance and tailor images as
they’re being captured. This translates into more fun and flexibility as customisation is no longer limited to
using expensive and time-consuming computer software.
The Magic Art Filters include:
•
Pop Art– enhance and saturate colours to create vivid, high-impact pictures that express the
joyful, lighthearted feeling of the Pop Art style of the 1960s;
•
Pin Hole– reduce the peripheral brightness of an image as though it were shot through a pin
hole, connecting the viewer intimately with the subject at the centre;
•
Fish-Eye– emulate the special view of a fish-eye lens by taking extremely wide, hemispherical
images and magnifying the centre of the frame;
•
Drawing– turn your image into a sketch outline for children to colour;
•
Soft Focus– encloses the foreground of an image in gentle, pastel colours with a soft, elegant
focus; similar to effects achieved in a studio;
•
New! Sparkle– shoot photos with the luxurious feel created by added twinkling lights; and
•
Punk– creates two-tone images full of rock-and-roll spirit.
2
14-Megapixels for Superior Image Quality
The Olympus VR-330 features a 14-megapixel image sensor enabling consumers to achieve consistently
sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.
3D Mode
Now you can add even more dimension to your photographs by shooting dynamic 3D photos in any mode
from macro to landscape and recreate a sense of depth like that of the original scene. Simply select the
3D Photo shooting mode, release the shutter for your first shot and slowly pan until the camera
automatically takes a second image from a slightly different perspective. The 3D data is processed incamera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or
laptops.
Blur-Free Photos in Two Ways
Dual Image Stabilisation combines two technologies – Mechanical Sensor-Shift Image Stabilisation and Digital
Image Stabilisation – to provide one powerful anti-blur solution for capturing great images whether the
photographer or the subject is moving. Olympus’ Mechanical Sensor-Shift Image Stabilisation keeps images
sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions
when shutter speeds are slower. Additionally, Digital Image Stabilisation freezes the action with high ISO
sensitivity and fast shutter speeds to prevent blurry images often caused by a moving subject.
By combining these two technologies, users of the Olympus VR-330 are able to take crystal clear images
in any shooting situation.
Easier Group Shots with Face Detection!
Wedding, birthday and family reunion group shots have never been easier with Face Detection. The
Olympus VR-330 detects up to twelve faces within the frame and automatically focuses and optimises
exposure to capture sharp, brilliant portraits and group shots.
Capture the Action with AF Tracking
AF Tracking technology locks focus on your fast-moving subject – everything from house cats to Siberian
tigers – and continuously adjusts focus and brightness. This enables you to keep quick-moving and
unpredictable subjects like children in focus for the perfect shot.
Intelligent Auto for Incredibly Easy Images
Taking a moonlit stroll on the beach? Intelligent Auto Mode automatically identifies what you are
shooting (i.e., Portrait, Night + Portrait, Landscape, Macro, Sports) and adjusts the camera’s settings to
3
capture the best quality results. Amateurs can jump into this quick and hassle-free feature that does the
thinking for them and produces incredible images.
Shadow Adjustment Technology
Shooting outdoors in bright daylight can be difficult due to the extreme contrast between dark
shadowed areas and bright sunlight areas. While the human eye is capable of detecting the nuances
between dark and light and all the details in between, image sensors traditionally have not been quite
as sensitive. The new V-series cameras address this challenge head-on with Shadow Adjustment
Technology, which compensates for extreme contrast where shadowed areas are underexposed and
lack visible detail. This technology enables users to preview and capture images that have the same
contrast as seen with the naked eye.
The Olympus VR-330 is scheduled for release in Australia in April 2011 and will be available in silver and
black. Pricing is yet to be announced.
About Olympus
Olympus Imaging Australia Pty Ltd is a subsidiary of Olympus Corporation, headquartered in Japan.
Olympus Imaging Australia is responsible for the marketing and distribution of Olympus consumer
products in Australia and through Olympus agents and dealers in New Zealand, Papua New Guinea,
Tahiti and the South Pacific region.
Olympus Imaging Australia encompasses a broad range of imaging products from digital and film
cameras designed for photographers of all levels. Our mission is to deliver innovative products that fit into
everyday lifestyles, enabling customers to explore their world. www.olympus.com.au
For more detailed information please contact GolinHarris or go to www.olympus.com.au
Pamela-Sue Klioufis / Anna O’Sullivan
GolinHarris for Olympus
02 9994 4473 / 02 9994 4422
pklioufis@golinharris.com / aosullivan@golinharris.com
4