Case Study: Oldfields –
Painting a brighter future
When Henry Oldfield set up his paintbrush
making business in 1916, he focused on
delivering the highest quality paint brushes
to the Australian market. Now, 90 years
later, Oldfields is the longest established
paint brush company in the country, with an
impressive track record managing growth in
the paint application industry.
The company is best known in the professional paint space
for its superior quality and product range encompassing
paint brushes, rollers, spray equipment and painter’s
accessories. In addition to its core operations, Oldfields has
a complementary scaffold manufacturing and hire business
and garden shed manufacturing and distribution business.
Oldfields strategy for each of its three key areas focuses on
retaining their competitive edge by focusing on quality and
value, and by delivering superior service to ensure customer
retention.
Paul Camillos, Corporate Technology Services Consultant
at Oldfields says “To retain a competitive edge in the
market and to grow significantly, it is important to respond
quickly and effectively to customers. We rely on up to date
information and a reliable and responsive communication
carrier to ensure that our business retains the advantage
that guarantees our success.”
To ensure their information is up to date, Oldfields has built
their operations around PRONTO-Xi connected to their
various offices via a high-quality Telstra WAN.
OLDFIELDS
◆◆ Initially set up in 1916 – longest established paint
brush manufacturer in Australia
◆◆ Listed on the ASX in 1960
◆◆ Targeted growth focus in core business divisions
– import and distribution of paint applicators,
manufacture and hire of scaffolding and garden
sheds
◆◆ Aggressive customer responsiveness targets
“This is a partnership that is a close fit
with our culture and growth plans. Pronto
Software, provides us with excellent
support and the tools to deliver superior
service to our customers.”
Paul Camillos, Corporate Technology Services Consultant
Extended Geographical Coverage
“Since we have diverse geographic coverage with a physical
presence in New South Wales, Victoria, Queensland,
Western Australia and South Australia, it is important to
have real time access to data to allow for informed decision
making. With PRONTO-Xi and Telstra Countrywide we
are assured of having this access when we need it,” says
Camillos.
“PRONTO-Xi allows us to track the movement of products
and view orders across all our warehouses in real time,
allowing us to meet the expectations of our customers.
This visibility extends to our importing control, where
PRONTO-Xi provides an accurate assessment of landed
costs. This is particularly important in the paint applicator
division, as it’s a high volume business where margin control
is critical,” adds Camillos.
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Case Study Oldfields
Mobile Sales and Service
Oldfields has an order turnaround commitment of twentyfour hours, which customers consider responsive by industry
standards. The company also has an “In Full & On Time”
(IFOT) ratio of 98% with one of its key customers. Not
content to rest on its laurels, Oldfields is now setting itself
an aggressive target of same day turnaround to increase
customer satisfaction.
KEY BENEFITS
◆◆ Instant access to data for informed decision making
◆◆ Superior landed cost control and visibility
◆◆ Aim for same day customer response.
◆◆ Collaborative partnership to help support growth
plans
We don’t see why service levels in regional areas should be
any less than in major capitals, so we are trialing techniques
across our Telstra network to prove that,” says Camillos.
…so easy to work with™
“We are looking at innovative solutions like PRONTO-Xi’s
Mobility Suite so our sales force can take orders on site and
have them sent through to the system immediately, allowing
us to process orders without delay. Additionally, we plan to
pilot Pronto’s new Service Mobility, so our Area Managers can
add order specifications, record OH&S requirements, account
for replacement parts and complete calls as required.
Oldfields works closely with its partners to achieve its
strategic vision. “We believe we have found a winning
partnership with Pronto Software. We plan to extend
our use of the PRONTO-Xi collaboration suite to include
Mobility, iShop and EDI. This is a partnership that is a close fit
with our culture and growth plans. Pronto Software, provides
us with excellent support and the tools to deliver superior
service to our customers,” says Camillos.
About Pronto Software
Pronto® Software is an international provider of fully integrated Enterprise Management
Systems. With more than 30 years of experience, Pronto Software enables over 1,200
customers worldwide to maximise productivity, streamline their supply chains and deliver
superior customer service.
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PRONTO-Xi Case Study Oldfields r2.02 © 2009 Pronto Software Pty Ltd ABN 47 001 337 248