Research and Product Development of Plastic Cups Raw Materials -What do we need? Petroleum, Natural Gas -Where will they come from? Saudi Arabia, United States Production Types -How will we make it? Molding types -Injection Molding Plastic Types -Thermoplastics-can be remolded, easily melt -*Thermosetting-cannot remold, but resistant to heat. Marketing Who is your market audience? -Who is in need of the product -Food businesses inside stadiums, movie theaters, amusement parks, college students Why is this product “The Best” -What it’s made out of, how it’s made -Durability, cost, environmentally friendly Advertising -The internet, via facebook, Twitter, tumblr, http://www.enerdata.net/enerdatauk/ http://www.eia.gov/emeu/aer/pdf/pages/sec11_10.pdf etc. Manufacturing Most plastic cups are made by a process called injection molding: Injection molding – the raw plastic material is poured into the hopper, gets mixed, and then injected into the molds. Then the cups are cooled and ejected into storage and onto the next part of its cycle to be packaged. http://www.ptonline.com/zones/injection/ Packaging Cups come through in a single line to the counting system, such as the Nalle Automation System, which can count at a speed of 5,000 cups/min accurately. Packaging cont. Then, they are separated and recounted. After that, they are loaded into a wrapper, bagged, and released onto a conveyor belt – ready to be distributed. http://www.nalleautomation.com/plastic_c up_packaging.sml Sales They use a wide variety of sales tactics Their website Adds in magazines and newspapers Commercials on TV All these things are designed to draw customers in and make them believe they need the product through fluffy working and bright packaging to stimulate the customers senses. Solo’s innovative products and designs have become iconic parts of our culture. Distribution After they are manufactured they are loaded onto trucks and trains to be shipped out to companies that use them and to stores to sell them directly to the consumers Consumer Use Consumers tend to fly through sets of these plastic cups. Since they are one time use items they do not last very long. Everyone has seen the huge amounts of cups at parties and how many end up in the trash. Recycling • Sorted • Shredded • Cleaned • Resin • Shipped Disposal • 50-250 years • Sanitary landfill - landfill that uses a clay liner to isolate the trash from the environment. • Municipal solid waste (MSW) landfill - uses a synthetic (plastic) liner to isolate the trash from the environment.