CAPITAL HIGH SCHOOL MARKETING EDUCATION PROGRAM OVERVIEW The Marketing Education Program at Capital High School is a dynamic one to four year program that integrates academic concepts and hands on applications to build a strong marketing foundation. Through assignments, quizzes, tests, hands-on projects, presentations, videos, guest speakers, student store experience, DECA activities and field trips, students will gain knowledge of marketing and how it relates to the business world and entry level skills to be successful in a marketing career. The component parts of the program and curriculum are: Introduction to Marketing Communication and interpersonal skills Human relations Leadership Promotion Business math skills Physical distribution Risk management Advanced Marketing Communication Skills Human resources Economic systems Economic indicators/trends Advertising and Visual Merchandising Selling process Product knowledge Physical distribution Marketing-information management Professional Development Marketing Seminar/Student Store Management Business, Management and Entrepreneurship Leadership Work Based Learning (Year 1) Entrepeneurship Marketing concepts Operational concepts Professional development Selling Product service planning Finance and Credit (Year 2) Cashiering Procedures Personal Finance Cost-profit relationships International trade E-Commerce Entrepreneurship Pricing Purchasing Management Leadership (Year 3,4) Professional Development (Year 1, 2, 3,4) Students successfully and gainfully employed in a marketing related field for a total of 360 documented hours per school year will receive one full credit. (180 hours per semester = .5 credit) DECA (Year 1, 2, 3,4) DECA is an Association of Marketing Students for all marketing students. The purpose of CHS DECA is to provide members with classroom and community opportunities that deepen the understanding of marketing, leadership qualities, social awareness and a sense of responsibility to school and community. In addition to the many activities tied to classroom curriculum, there are a wide variety of social, leadership, educational and community activities available to all students in the marketing program.