CAPITAL HIGH SCHOOL
MARKETING EDUCATION PROGRAM OVERVIEW
The Marketing Education Program at Capital High School is a dynamic one to four year program that
integrates academic concepts and hands on applications to build a strong marketing foundation.
Through assignments, quizzes, tests, hands-on projects, presentations, videos, guest speakers, student
store experience, DECA activities and field trips, students will gain knowledge of marketing and how it
relates to the business world and entry level skills to be successful in a marketing career. The
component parts of the program and curriculum are:
Introduction to Marketing
Communication and interpersonal skills
Human relations
Leadership
Promotion
Business math skills
Physical distribution
Risk management
Advanced Marketing
Communication Skills
Human resources
Economic systems
Economic indicators/trends
Advertising and Visual Merchandising
Selling process
Product knowledge
Physical distribution
Marketing-information management
Professional Development
Marketing Seminar/Student Store Management
Business, Management and Entrepreneurship
Leadership
Work Based Learning
(Year 1)
Entrepeneurship
Marketing concepts
Operational concepts
Professional development
Selling
Product service planning
Finance and Credit
(Year 2)
Cashiering Procedures
Personal Finance
Cost-profit relationships
International trade
E-Commerce
Entrepreneurship
Pricing
Purchasing
Management
Leadership
(Year 3,4)
Professional Development
(Year 1, 2, 3,4)
Students successfully and gainfully employed in a marketing related field for a total of 360 documented
hours per school year will receive one full credit.
(180 hours per semester = .5 credit)
DECA
(Year 1, 2, 3,4)
DECA is an Association of Marketing Students for all marketing students. The purpose of CHS DECA is to
provide members with classroom and community opportunities that deepen the understanding of
marketing, leadership qualities, social awareness and a sense of responsibility to school and community.
In addition to the many activities tied to classroom curriculum, there are a wide variety of social,
leadership, educational and community activities available to all students in the marketing program.