Entrepreneurship: Building a Business
Course Syllabus
COURSE INSTRUCTOR: Debra Moore (room 242)
770-781-2264x100242
debmoore@forsyth.k12.ga.us
PROGRAM CONCENTRATION: Marketing, Sales & Service
CAREER PATHWAY: Multiple marketing Pathways
COURSE TITLE: Entrepreneurship: Building a Business
PREREQUISITE: Marketing Principles is the foundational course required for all pathways
in Marketing, Sales & Service.
COURSE DESCRIPTION: Entrepreneurship: Building a Business, an imperative component of a
strong economy, is based on individuals who are creative thinkers and risk takers. Therefore,
students in this entrepreneurship course focus on recognizing a business opportunity, starting a
business based on the recognized opportunity, and operating and maintaining that business. This
course begins by moving students from the typical “what is” educational focus to the “what can
be” focus. Preparation of a business plan allows students to apply the functional areas of
accounting, finance, marketing, and management to the planned business, as well as to the legal
and economic environments in which a new venture operates. This course may be taken as a
part of a student’s Marketing Pathway or may serve as a stand alone course for students in other
disciplines wishing to explore business ownership.
All marketing students are expected to join DECA “An Association of Marketing Students”. You
may visit www.deca.org to find out more about this international student organization.
*South Forsyth DECA is the 2nd largest DECA chapter in the world*
Standards: Course Standards can be found at www.georgiastandards.org
FUNDAMENTALS OF ENTREPRENEURSHIP AND BUSINESS OWNERSHIP
MKT-EN-1 Understands concepts and processes associated with
successful entrepreneurial performance.
MKT-EN-2 Explain the fundamental concepts of business ownership.
ELEMENTS OF A BUSINESS PLAN
MKT-EN-3 Identify components necessary to determine market segment / target market.
MKT- EN-4 Compile a business plan worksheet.
MKT-EN-5 Determine the effect of government on business.
MKT-EN-6 Identify the ethical, social, and environmental responsibilities of businesses.
ELEMENTS OF A FINANCIAL PLAN
MKT- EN-7 Understand the processes, strategies, and systems needed to guide the
financial organization of an entrepreneurial entity.
ELEMENTS OF A MARKETING PLAN
MKT-EN-8 Understand the concepts, systems, and tools needed to meet the goals and
objectives of an entrepreneurial entity.
HUMAN RESOURCES
MKT-EN-9 Understand the concepts, systems, and strategies needed to acquire and
develop human resource needs for an entrepreneurial entity.
THE FORMAL BUSINESS PLAN
MKT-EN-10 Understand the concepts, strategies, and systems needed to implement and
obtain support for an entrepreneurial entity.
Learning Resources/Textbook(s):
Marketing Essentials, McGraw-Hill-Glencoe 2006-Replacement cost-$49. A classroom set of
textbooks are provided in the classroom. Supplemental Materials will be used as well. Books
and materials may be checked out as needed.
Required Assignments:
 Operate and manage The Bird Cage school store to include product planning,
pricing, promotion, and selling.
 Design and operate a business venture of your choice
 Develop a business plan
 Participate in a virtual management project
Availability for Extra Help:
I am available to meet with students who need extra help before school each day.
Makeup Work: All missed work and assessments are the responsibility of the student when they
are absent from school. A student who is absent on the class day before a regularly scheduled
assessment will be responsible for completing the assignment on the regularly scheduled day
and time. Students who have been absent more than two consecutive days (including the
assessment day) will be given five (5) school days to make up the assessment and/or other
assignments. This does not include major projects, research papers, etc., where the deadline
has been posted in advance. The teacher has the discretion to grant a longer period of time to
make up work if there are extenuating circumstances.
Grading Calculations:
Course Average = 42.5% (1ST Sem. Course Work) + 42.5% (2ND Sem. Course Work) + 15%
EOCT or Final Exam
1ST & 2ND Semester Course Work = 60% Summative + 40% Formative
Concept of formative assessment: http://pareonline.net/getvn.asp?v=8&n=9
Grading Policy:
A = 90 – 100
B = 80 – 89
C = 70 – 79
Failing = Below 70
*Formative Assessments include, but are not limited to homework, class work, practice tests,
rough drafts, and sections of projects/ research papers/presentations.
*Summative Assessments include, but are not limited to unit tests, final projects, final essays,
final research papers, and final presentations.
Class rules:
 See student handbook
 Please be in your seat when the bell rings and ready to begin class. The SFHS tardy
policy will be enforced (refer to student handbook).
 You may leave the classroom only with teacher permission and using the student agenda
only as a pass. If you lose your agenda, you may purchase another one in the PTSO
school store for $5. You should have the destination and time filled in before asking
the teacher to sign.








You are not allowed in the storage areas of the classroom without permission.
You should keep a notebook for this class and keep all graded assignments (3 ring
binder with pockets).
Do not form a line at the door at the end of the period. You should remain seated until
the dismissal bell rings.
The dress code will be enforced. Refer to student handbook.
No hats or caps permitted.
No cell phones or ipods are allowed during school hours.
Water is the only drink permitted in class. You may not bring food into the classroom.
Show respect at all times.
Student signature_____________________________ Date______________
***Sign this syllabus and place it in your notebook as page 1***