Audience Analysis Worksheet

Audience Analysis
Who will be listening to your presentation? Check all that apply.
 Superiors
 Subordinates
What do they expect you to talk about?
They expect me to give a lot of personal feedback.
What general characteristics do you know about the audience?
Age 18 - 60
Gender Male and Female
Education College
Experience with topic None
What does your audience need to know about the topic? Check and explain all that apply.
 General background or overview When and Where did Kanji get started
 Details How and why it is unique
 Cost estimates
 Other
How will your listeners use this information? Check and explain all that apply.
 Make decisions
 Perform a task
 Form an opinion
 Increase understanding It will help them understand a little better on kanji
 Other It will help them want to learn about kanji
What are your audience’s biggest concerns or objections? Check and explain all that apply.
 Too expensive
 Too difficult Kanji is a language of characters too hard to learn
 Other
What do you want your audience to think, know, or do as a result of this presentation?
I want them to eventually go and do more research on the topic