NZQA registered unit standard
15500 version 4
Page 1 of 4
Title
Establish a presence in the real estate market
Level
4
Purpose
Credits
4
This unit standard is for people who are preparing for entry into,
or who are currently working in, the real estate industry.
People credited with this unit standard are able to:
–
identify a real estate market segment and target clients or
customers, and develop positioning strategies to establish
a presence in the real estate market; and
–
design a direct marketing plan as part of a campaign to
establish a presence in the real estate market and
analyse results of a direct marketing campaign.
Classification
Real Estate > Real Estate Practice and Law
Available grade
Achieved
Explanatory notes
1
ETITO has common assessment material available to use for organisations with
consent to assess against Real Estate unit standards contained in the National
Certificate in Real Estate (Salesperson) (Level 4) [Ref: 1543]. The use of this
assessment material is encouraged to eliminate the need for pre-assessment
moderation of assessment material. The organisation with consent to assess is
charged for the use of this material.
2
References
Consumer Guarantees Act 1993;
Fair Trading Act 1986;
Overseas Investment Act 2005;
Overseas Investment Regulations 2005;
Privacy Act 1993;
Real Estate Agents Act 2008;
and all subsequent amendments and replacements.
3
Definitions
Agent means a real estate agent who holds, or is deemed to hold, a current license
as an agent under the Real Estate Agents Act 2008.
Client means the person on whose behalf an agent carries out real estate agency
work and is commonly known in the industry as a vendor or seller.
Customer means a person who is a buyer or potential buyer of land or a business
and is commonly known in the industry as purchaser or buyer.
Industry requirements mean all actions must comply with relevant professional body
standards, legislation, codes of professional conduct and client care, and approved
ElectroTechnology industry Training Organisation
SSB Code 100401
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
15500 version 4
Page 2 of 4
guides. Legislation is available from http://www.legislation.govt.nz and codes of
professional conduct and client care, and approved guides are available from
http://www.reaa.govt.nz.
Approved guides mean the two approved guides developed by the Real Estate
Agents Authority covering an agency agreement and a sale and purchase
agreement. These are available from http://www.reaa.govt.nz.
4
Assessment
This unit standard must be assessed on the basis of evidence of demonstrated
performance in the workplace or in simulated work situations designed to draw upon
similar performance to that required in the workplace.
Outcomes and evidence requirements
Outcome 1
Identify a real estate market segment and target clients or customers, and develop
positioning strategies to establish a presence in the real estate market.
Evidence requirements
1.1
Identification of market segments is in accordance with industry requirements
and company practice.
1.2
Prospective target clients or customers are identified for that market segment in
accordance with industry requirements and company practice.
1.3
Positioning strategies are developed to establish a presence in the real estate
market.
Range
point of difference, benefits for target clients or customers.
Outcome 2
Design a direct marketing plan as part of a campaign to establish a presence in the real
estate market and analyse results of a direct marketing campaign.
Range
may include – marketing of a real estate company or of a real estate
salesperson.
Evidence requirements
2.1
A direct marketing plan is designed in accordance with individual, company,
industry, and legal requirements.
Range
2.2
budget, target clients or customers, market segment for the
company.
Direct marketing plan shows strategies for attracting target clients or customers
in accordance with individual, company, industry, and legal requirements.
ElectroTechnology industry Training Organisation
SSB Code 100401
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
15500 version 4
Page 3 of 4
2.3
Direct marketing plan shows strategies for maintaining current clients or
customers in accordance with individual, company, industry, and legal
requirements.
2.4
Details of direct marketing plan are explained to Branch Manager or Agent in
terms of benefits, and consistency with, and contribution to, the direct marketing
campaign, in accordance with individual, company, industry, and legal
requirements.
may include but is not limited to – benefits to the individual,
benefits to the company/franchise, benefits for the brand.
Range
2.5
Promotional materials are developed consistent with the direct marketing plan.
may include but is not limited to – email newsletter, addressed
mail, targeted telemarketing.
Range
2.6
Direct marketing plan is implemented in accordance with individual, company,
industry, and legal requirements.
2.7
Results of the direct marketing campaign are analysed to determine the
effectiveness of direct marketing plans in establishing a presence in the real
estate market.
results may include but are not limited to – number of leads,
number of listings generated, number of new clients or customers
attracted, number of current clients or customers maintained, ratio
of leads to sales, cost/benefit analysis.
Range
Planned review date
31 December 2015
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
19 January 1999
31 December 2013
Review
2
18 December 2006
31 December 2013
Review
3
12 February 2010
31 December 2013
Rollover and
Revision
4
16 August 2012
N/A
Consent and Moderation Requirements (CMR) reference
0003
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
ElectroTechnology industry Training Organisation
SSB Code 100401
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
15500 version 4
Page 4 of 4
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ElectroTechnology Industry Training Organisation at
reviewcomments@etito.co.nz if you wish to suggest changes to the content of this unit
standard.
ElectroTechnology industry Training Organisation
SSB Code 100401
 New Zealand Qualifications Authority 2016