Product Marketing
Sherburne-Earlville High School
Name ________________________
Mrs. Hall
Essential Elements of a Good Advertisement
AIDA
Attention
Get noticed among a huge variety of similar advertisements
by doing something unique. Maybe a powerful headline will
be used in print advertisements.
Interest
Offer something that immediately makes the viewer respond
in some manner to the advertisement.
Desire
Message or pictures must create a desire for the product.
State exactly what one will do for the customer.
Action
The advertisement must get the person to do something.
Create a sense of urgency.
Copy writers need to make sure that all pertinent information is
stated in the advertisement. Dates, places, costs, and any other
pertinent information must be stated in the advertisement.