Notes and Activity
What is an advertisement?
Advertising is a promotional activity which aims to sell a product or a service to a target
audience. It is persuasive, informative, and designed to influence purchasing behaviour or
thought patterns.
Basic features of an advertisement:
1. Logo
2. Slogan
3. Brand name
4. A short description of the product
5. Product picture
6. Contact details
The AIDA Method
Awareness
Getting a potential customer's attention and making him or her aware of
your products or services.
Interest
Creating an interest in your
products or services.
Desire
Creating a desire to choose
your products or services
over comptetitors' products
or services.
AIDA
Action
Customer decides to buy
your products or services.
Page 1 of 2
visit twinkl.co.za
Activity
Read through the notes and design your own advertisement using the AIDA method and
including the basic features of an advertisement. Choose one of the following products to
advertise: cereal bar, fruit sticks, dried fruit.
Page 2 of 2
visit twinkl.co.za