Assignment 5
Print Advertisement Analysis – 40 Points
Please include the Assignment Cover Page
Minimum 500 total words in the RESPONSES (include word count)
Due, May 12, 2016
Pick ONE of the three advertisements below. Answer the following questions:
1.
2.
3.
4.
5.
6.
How does the advertisement attempt to get your attention?
Who is the target audience for this product/service?
How does the advertisement try to convince you to buy this product/service?
What images has the advertiser chosen to use? Why?
What information do you think has been left out of this advertisement? Why?
Rate this advertisement on its effectiveness – does it catch and keep your attention? If you were in the
market for this type of product, would you purchase this product? Why or why not?
7. What would you change about the advertisement to generate more consumer interest?
Print Advertisement 1 – Weight Watches
Print Advertisement 2 - McDonalds
Print Advertisement 3 – Chupa Chups Candy